Farmhouses are facing a "closing trend". Why do farmhouses that city dwellers love to go to suddenly become less popular?

About five or six years ago, farmhouses were still very popular, and people in the city, after visiting the countryside, naturally had to go to farmhouses to enjoy the authentic rural characteristics. However, times have changed, and the once prosperous farmhouse has encountered a "tide of closures".

Take our place as an example. Originally, our place had beautiful mountains and rivers and beautiful scenery, which made it an excellent tourist destination. However, there are very few tourists who go to the farmhouses to eat. Among the dozen or so farmhouses, only one or two are slightly more lively. The rest are either closed or on the way to closing.

As for the other one or two companies, they are only engaging in price wars with each other to attract tourists. But after the tourists ate it, they were not satisfied. This is the case for our farmhouses here. It can be seen that other farmhouses across the country are basically in the same situation.

Therefore, some people may find it strange that most people who travel are rich, and eating at a farmhouse is also a way of enjoying the rewards of nature. But now, many tourists in the city are no longer willing to go to farmhouses to eat, and farmhouses are also frequently facing a "tide of closures." What's going on? Why did the farmhouse that city people loved to go to suddenly become less popular? Li Zilai answered:

This is what happened.

Just a few days ago, on October 1st, my company had a holiday, so I invited a few friends to travel to a famous mountain in other provinces.

Regarding which mountain this famous mountain is, I will not reveal the name of this famous mountain because I am afraid of the geographical darkness, but this mountain is one of the best in China.

We arrived at this place only after the car had traveled more than 1,000 miles. Since there were so many people traveling during the National Day, we squeezed and squeezed at the foot of the mountain before finally buying a few tickets, which cost about 180 yuan each.

But before climbing the mountain, we had a disagreement with our friend Lao Liu? My friend Lao Liu said: "This mountain is about 2,000 meters high. If you climb up without eating, you won't be starving."

So he thought that he should buy some things to eat and drink before going back to the mountain. Bring some food, water, etc. before climbing the mountain in case you are unprepared.

But we are all young people, and we are in high spirits, so we don’t care about this. Therefore, he didn’t care about Lao Liu’s words and just said: “Since we are here, why are we thinking so much? We are here to travel and eat local food. If we are hungry, we can choose the ones in the scenic spots.” Farmhouse "If you go to eat, why go hiking with instant noodles!"

And the minority obeys the majority. For this reason, the older Liu also sighed and followed us helplessly into the tourist attraction.

Sure enough, the things in this scenic spot are extremely expensive. After entering the scenic spot, the price of a bottle of mineral water increased from 2 yuan to 5 yuan. As for why it is so expensive, in the scenic area, a shop owner said lukewarmly: "If you want to buy it, buy it. If you don't want to buy it, take it down. Everything in the scenic area has this price."

If it is On the top of the mountain, the price of a bottle of mineral water is 5 yuan, so we tolerate it, but at the foot of the mountain, it is sold at such a high price, and we don't understand.

There was no way, because we were thirsty, so after spending 5 yuan to buy a bottle of mineral water, we discussed and left the scenic spot.

As for why we withdrew from the scenic spot again, we thought this way: as soon as we entered the scenic spot, the 5 yuan bottle of mineral water was too much for us. If we were hungry, To eat some bread or something, it costs less than ten yuan.

Therefore, the few of us listened to Lao Liu's suggestion and went to a "farmhouse" near the scenic spot first. After we had a full meal, we bought some things and went into the mountains to play. Anyway, this ticket is valid for one day, and it's early now.

After we arrived at a "farmhouse", we hurriedly ordered a few dishes and asked the boss to serve them quickly. Here's how to order these dishes:

A "local milky fish head". The restaurant owner said that this fish is wild. The owner weighed it and weighed about 6 pounds. The owner said that this fish can be eaten three times a day, so we wanted to try it.

One portion is "jar with meat and cucumbers", one is "stewed chicken with mushrooms", and one is "scrambled eggs with tomatoes". Also ordered 4 bottles of beer.

About half an hour later, these dishes came out one after another, and this fish was processed and weighed by the boss into three portions, one portion of fish head soup, one portion of fried fish fillet, and one portion of fish fillet. The steamed fish tail looks very nice.

However, when we put the fish in our mouths, we felt that it was not the case. The fish was greasy and had an earthy smell, and had no taste of wild fish at all.

The next step was the mushroom stewed chicken. I originally thought that the restaurant owner’s stew would be local free-range chickens, but when the chicken was served, I saw that it was broiler chickens raised in cages by farmers. The melt-in-your-mouth chicken and the mushroom soup in twos and threes were really clear, but the taste didn't even taste like chicken soup.

There is also the jar of meat and cucumbers. This jar of meat sounds good. It is nothing more than boiled pork belly, marinated in sauce, and topped with cucumbers. But the amount of meat in this jar is very clear. There are 4 or 5 thumb-sized pieces in a bag, just like Lanzhou Ramen, floating on the cucumber.

There is also a portion of scrambled eggs with tomatoes. Not to mention, although the portion of scrambled eggs is very large, I don’t know if the restaurant owner is busy or something. The scrambled eggs with tomatoes were overcooked. When the dish was placed on the table, a burnt smell immediately irritated the mouths and noses of the four of us.

At this time, Xiao Zhang casually asked the boss: "Boss, why are your scrambled eggs with tomatoes so mushy? How can we eat them?"

Who knows? , but the boss said impatiently: "This is our local specialty. This is how it is cooked."

We were speechless after hearing this, because we were outsiders and did not dare to interact with this "farmhouse." "The hotel owner started a conflict because he might cause more trouble.

This meal was tasteless to me. Although it is said to be a farmhouse, the food cooked by the owner of this "farmhouse" is not as delicious as what he cooks himself. The behavior of cutting corners, but very honest.

Although fish is fish, it is not wild fish. Although chicken is chicken, it is not free-range chicken. Even the scrambled eggs with tomatoes are fried.

The meal was finally finished, but we only ate one-third of it. It was not that we were not hungry, but that we had difficulty eating.

But when we checked out, we were shocked by the bill of this "farmhouse". Because this fish cost us more than 300 yuan, a portion of mushroom stewed chicken cost 180 yuan, a jar of meat and cucumbers cost 80 yuan, a portion of scrambled eggs with tomatoes cost 60 yuan, 4 bottles of beer cost 40 yuan, and 2 A steamed bun cost us 700 yuan per day.

When we saw this bill, we didn’t dare to argue with the boss, because when we were checking out, I saw the boss’s wife looking at us with a kitchen knife like Sun Erniang, as if you said one more word , she will rush over.

At this point, I understood everything. No wonder tourists are reluctant to eat at "farmhouses", and no wonder some farmhouse owners have encountered a "closing trend". With such prices, such service attitude, and such dishes, if you don't close, who will? Consumers are not stupid.

Our travel plans were also uninteresting. Our good mood was ruined by this "farmhouse". After playing for a long time, a few of us went home overnight.

Because we are afraid that when we stay at night, we will encounter something like this farmhouse again.

First, some "farmhouse" dishes make urban consumers feel uncomfortable.

Some farmhouses do business with the mentality of "hanging sheep's heads and selling dog meat".

What city people hope is that when they return to rural farmhouses to eat, they should eat natural pollution-free organic vegetables in the countryside, such as wild vegetables, native chickens, native pigs and other vegetables.

However, some farmhouses are too smart and go to the city to buy some meat and vegetables such as greenhouse broilers and assembly line pork. The tourists in the city have already had enough of these, so when they see that the farmhouses serve only meat and vegetables from the city, they have a headache, let alone eat them.

Also, the food cooked by some farmhouses is not delicious. It's the same as opening a restaurant. Some chefs cook delicious food, but some chefs don't. The food cooked by some farmhouses is not delicious, which is the real reason for the "closing trend" of farmhouses.

Second, the prices of meals in some farmhouses are ridiculously high.

Let’s take fried chicken as an example: a portion of fried chicken costs less than 100 yuan when eaten in an ordinary restaurant. But if you eat at a farmhouse in front of some scenic spots, the boss will charge you more than 200 yuan.

Is this fried chicken really worth more than 200 yuan in a farmhouse restaurant, or is the food cooked in the farmhouse delicious? In fact, it's not the case. Maybe the fried chicken cooked by the farmhouse owner is not as delicious as the usual restaurant!

So, why does the farmhouse owner dare to sell it to urban tourists for so much money? I think the main reason is that they are used to doing one-time transactions.

Because most tourists come to eat at farmhouses after traveling, and there are no repeat customers. Some tourists are mostly from out of town. Therefore, the owners of some "farmhouses" have the mentality of cheating one by one to rip off tourists in order to obtain high profits. But as everyone knows, if you often walk by the river, you can't help but get your shoes wet. The reputation of farmhouses has disappeared, and naturally there has been a trend of closures.

In summary, farmhouses are originally a good phenomenon and a good project that benefits tourists and themselves. However, some farmhouse owners are greedy for immediate profits and do not care about the mentality of tourists to rip off tourists. But God is watching what people do, and the farmhouses that preyed on tourists eventually closed down, ushering in a wave of closures. Isn’t this worth pondering for these farmhouse owners?

The price of a so-called native chicken has increased from 80 yuan in the past to 180 yuan now. In the past, a native chicken could not be eaten by four people. Now it is not enough for two people. It is not sure whether it is a real native chicken because it is as big as a palm. One time, a few friends went to a mountain villa for dinner and ordered a plate of fried local eggs. Coincidentally, the next day I saw them batching eggs at the local Western Market, choosing small and unsightly ones to pass off as local eggs. After eating the day before, they I have an impression, so I’m a little embarrassed.

I have never been to this store again, and I have never ordered scrambled eggs again. It is self-evident what the final result of the farmhouse's deception of guests will be.

I personally believe that there are several reasons why farmhouses are closing down.

The first is to blindly follow the trend and rush in, without putting in the effort to get things done, and just want to make quick money by taking advantage of the east wind. As a result, after a few days of success after opening, it entered a long period of indifference. It couldn't hold on any longer and closed down!

There used to be a snack shop beside a certain national highway. The stall owner went out early and came home late, rain or shine, and persisted for more than ten years. He did not care about harvest but about hard work. In recent years, there have been more big and small cars and more diners. The main business expanded and he opened a store and started a farmhouse. The business was booming and it became a brand. People around saw that farmhouses made money quickly, and overnight dozens of farmhouses popped up on both sides of the road. They all had the same snack products, and they were trying to undermine each other by setting prices. Most of them closed down after a year or two. In the past two years, a mutton restaurant has been doing well, and several more have emerged selling mutton.

The second is not to seek long-term goals, but to kill one by one. Some "farmhouses" are suspected of "rip-off" by "not opening for a year, but only eating for a year after opening".

It stands to reason that the price of your own house, home-grown vegetables, oil, salt, sauce, vinegar, and fish is also very transparent. Some "farmhouses" have ridiculously high prices. One stall sells so-called local eggs for more than 30, and a plate says they are home-grown. Shredded radish costs more than 30, and a "stewed local chicken" that I don't know if it is local chicken costs more than 200. A fish costs more than RMB 100. For two or three people, a farm meal costs several hundred yuan, which is more expensive than a hotel. These farmhouses do not focus on service quality and are eager to make quick money. Do you think "farmhouse" can last for a long time?

The third is the lack of service connotation, and no participatory or experiential services for guests. Many farmhouses are just farmhouse meals, just for food. Nowadays, people's living standards have improved, and "eating" is no longer an era. How long can he last if he can't keep the guests?

In business, the hotter you are, the more you sweat, and the colder, the more you shiver! If you don't do it well, sooner or later there will be a "tide of closures"!

Some farmhouses rush into business when they see business opportunities, and the service quality cannot be improved. The prices have become more and more expensive from being close to the people, so now many people don’t go.

Farmhouses Commercialization has become more and more serious, and simple farmers have become businessmen.

It goes against the original intention of a farmhouse, which pays attention to the environment, features, service, and price. The most important thing is the environment. On the other hand, many farmhouses are just shacks built randomly. As the saying goes, to catch a sparrow, you have to scatter some rice. The environment in some places is not good, coupled with the high prices, there are also too many people running farmhouses. . Bet randomly without looking at the actual situation. Unrenewable investment ultimately harms the entire industry. After all, the customers of farmhouses are limited, and not just everyone goes there to eat.

The original intention of farmhouses is to facilitate tourists to travel, eat and stay. The prices are reasonable and they can also change the taste and taste the freshness. But now it is different, it is like holding it in your hand. A knife must be used to see blood [laughing][laughing][laughing][laughing][laughing]

In the past few years, I also visited the suburbs of Beijing from time to time. , because it tastes good, and if you go back and forth on the same day, you may be suspected of drunk driving, so you often find a "farmhouse" to stay for one night and return to Beijing the next day.

The overall feeling of "farmhouse" is pretty good, and both the environment and sanitary conditions are acceptable. However, there are also some "farmhouses" that are suspected of "robbing people" by "not opening for a year, but only for a year after opening."

I personally think that the reason why "farmhouses" are not as popular as in previous years is due to two reasons. First, there are more farmhouses, which dilutes the customer base; secondly, the phenomenon of customer rip-offs occurs frequently. , there are fewer repeat customers.

It stands to reason that the prices of your own house, home-grown vegetables, oil, salt, sauce, vinegar, and fish are also very transparent. No matter how high the profit is, it cannot be too outrageous. Some "farmhouses" are ridiculously expensive. An egg is more than 30 yuan, a small onion mixed with tofu is more than 30 yuan, a meat dish is more than 60 yuan, and a fish is more than 100 yuan. If you bring your own wine, for two or three people, a farm meal will cost you three yuan. Four hundred yuan is more expensive than eating at a mid-range restaurant in the city. Do you think "farmhouse" still has a future? !

In the early days of farmhouses, they were high-quality, cheap and economical, and were deeply loved and loved by the people. First, the sanitary conditions of today's farmhouses are worrying. Second, the price is expensive, even higher than five-star hotels in the city. The third is to mix fakes with real ones, and pass off inferior ones as good ones, with the face of a profiteer, using any means necessary to achieve the goal.

Being rich does not mean that the money comes from the strong wind. How can we resist our farmer friends who want to get rich overnight?