How to write a baking diy course

『一』dly Baking Handicraft Workshop Planning Project

1. Project Introduction

Baking DIY (Do It Yourself) It means baking delicious food by yourself.

DIY hand-made delicacies are becoming more and more popular among people. In the baking DIY workshop, consumers can make cakes, chocolates, pizzas, puffs, etc. under the one-on-one guidance of bakers. Apple pie and more than a dozen baked treats. Our baking DIY project is positioned at the mid-to-high end, so all the raw materials provided will use branded products to ensure safety, health, and hygiene. All ingredients are visible to consumers, so that everyone can enjoy them during the eating process. Can eat with confidence. In order to enable consumers with zero basic knowledge of baking to make delicious baked goods, we will provide consumers with a simplified operation guide and carefully match the raw materials for baking various foods in proportions. Books on baking will also provide consumers with references.

Generally speaking, it takes about 2 hours to bake a cake, about 1 hour for cookies, and about 90 minutes for pizza. If consumers come with friends, while waiting, they can enjoy the specialty coffee and milk tea in the store, enjoy free wireless Internet access, play backgammon, chess, checkers and other board games, or read Spend time reading and reading magazines. For consumers who come to the store alone, we will also provide free digital photography services to retain beautiful memories for consumers.

2. Project feasibility analysis

Industry characteristics of baking DIY: Desserts and pastries are a kind of snack food with a strong fashionable flavor and can be positioned as a mid-to-high-end product. For food, the main target consumers are fashionable young people. Baking DIY not only allows consumers to enjoy delicious food, but also allows consumers to enjoy the joy of labor and the joy of success.

Currently there are some small shops that provide DIY cake making on the market, but most of them provide consumers with ready-made cake bases, which are then decorated and decorated according to their own ideas. The DIY process is finally complete. But here, starting from the most basic step of baking "mixing dough", baking, decorating, and styling? Every step is completed by yourself, so you can experience the true sense of baking DIY.

Opportunities for DIY in the baking industry: The social and political environment is safe and stable, per capita income has increased, consumers’ living standards have improved, and leisure life has been valued (changes in consumption concepts), making the market extremely broad. At the same time, this region is also There is no similar baking DIY project, there are no competitors, and the implementation of this project is extremely safe;

At present, science and technology are updating rapidly, more advanced machinery and equipment are put into production, and more nutritious and cheap raw materials are integrated into the products Among them, the cost of opening a store is relatively low.

After the above analysis, baking DIY is especially popular among young people. In our baking DIY workshop, consumers can not only taste baked food, but also enjoy the fun of labor. Group DIY can also enhance friendship among consumers and enhance teamwork spirit, so this project is very popular with consumers.

Since this project has few competitors in the region or even in the city, the safety factor of this project operation is very high, and success can be expected.

3. Project advantages

1. Baking DIY pursues a purely natural enjoyment and advocates healthy and green food. All the raw materials we provide are brand products, ensuring safety, health, and It is hygienic and refuses the addition of additives and pigments. All ingredients used are visible to consumers. Consumers who come to the store do it themselves and participate in the whole process, have fun and eat with confidence.

2. A few friends get together when they have time, come to the DIY bakery, and chat about some topics while kneading the dough. Unknowingly, the work comes out, which strengthens the feelings and unity among consumers. The spirit also allows consumers to enjoy the joy of labor and the joy of success.

3. The operation of our store is a process of interaction with consumers. Therefore, our store clerks (2-3 people) can all recruit college students for work-study programs to provide students with a platform for social practice. Our store clerks use academic year The rotation system ensures that more college students will be provided with good opportunities for social practice.

4. Consumer groups

Young people, children, housewives, white-collar workers.

5. Market research

1. Questionnaire

2. Online survey

6. Profit Forecast

This baking DIY project is a new type of project, and its advantages and rarity determine its appeal to consumers

. Therefore, this project has a very wide radiation range and a very good market prospect.

We have a conservative budget. We have 30 consumers coming in every day, with a minimum of 40 yuan per person. The daily turnover is about 1,200 yuan, and the monthly turnover is about 36,000 yuan. After excluding personnel, water and electricity, rent and The cost of raw materials and other costs, the monthly net profit is about more than 25,000 yuan.

In addition, if there are major holidays, such as Valentine's Day, Christmas, etc., the daily turnover can reach more than 3,000. Therefore, this project has low risk, large radiation area and strong profitability. It is the best choice project for our entrepreneurs.

7. Successful Cases

A bakery DIY store is located in a community in Guangzhou. There are one or two thousand residents in the community. There is a secondary vocational school with about 3,000 people nearby. This place is very personal. The consumption power is not high either. The store is more than 20 to 30 square meters, and the initial investment = 15,000 for decoration + 10,000 for equipment + 5,000 for working capital = 30,000. Because at the beginning, I was not sure about the market reaction and did not dare to invest too much money in this project. The owner He knows how to bake and produce, and also hired a worker.

It has been one year since the store opened, and the DIY projects it launched have been generally recognized by the market. The main customers come from residents in the community and middle school students from the nearby school. The current turnover averages 500 yuan per day, and there is one per day during major festivals. More than two thousand, with a monthly turnover of 10,000-15,000. After excluding the costs of personnel, water, electricity, rent and raw materials, the monthly net profit is more than 6,000-8,000. After this year of market exploration, the shop owner has understood the market response to the DIY baking project. He is very confident in this project and is planning to expand the scale to build a bigger and better DIY baking shop.

It can be seen that compared with the good market environment around our school, as long as we operate with heart, I believe that our turnover will definitely exceed that of the Guangzhou DIY store.

8. Project Marketing and Promotion Plan

1. Bus Advertising

During the process of taking the bus, passengers are in a relatively closed environment. Advertising information (including seat back advertisements and in-car signage advertisements) can easily enter the passenger's field of vision, and the advertising content and advertising information will leave a deeper impression on the passengers' minds.

The bus lines around our store are 17, 51 and 567, which cover a wide range of people and have great advertising benefits, which are very important for the promotion of this project.

2. Online advertising

With the rapid development of informatization construction, the Internet access rate in local cities’ offices and homes is 100%. Today, when informatization is widely popularized, the dissemination of network information Very quickly, online advertising has emerged as a new force and has become the most promising and dynamic emerging advertising form in the 21st century.

Early stage: Publish advertisements on major websites (such as Xiaonei.com and Kaixin.com).

Later stage: As the development progresses, corresponding websites will be developed for publicity in the later stage.

3. Flyer promotion

Flyer-style advertising is quick to take effect and has a small scope. , very random. However, due to the low cost, it is a more popular way of publicity now.

We design the flyers into exquisite bookmark styles, so that they will not be thrown away by consumers, but will be treasured and used by consumers.

4. Sponsor school club activities

There are dozens of large and small clubs in our school. There are countless activities from the first semester to the end of the semester every year. We will select some of the big clubs. Sponsoring some meaningful activities can not only achieve the effect of advertising and promotion and enhance brand awareness, but also shorten the distance between us and consumers and enhance our affinity.

5. Implement membership marketing

The main advantage of membership marketing is to cultivate many loyal consumers for merchants, establish a long-term and stable market, and enhance the competitiveness of merchants.

Membership can not only stabilize existing consumers, but also develop new consumers. Since the implementation of membership system can enjoy more favorable prices, it is more attractive to new consumers.

Advantages of membership-based marketing: retaining customers for a long time, attracting 100% consumption under the attraction of membership preferential conditions. Reduce profits slightly and increase sales significantly.

Our preliminary implementation plan for membership marketing plan:

a) If you spend over 100 yuan in one time, become a member for free and enjoy a 8.8% discount in the future

b) Every time a member spends 50 yuan or more, he or she will get one point, and if he or she spends 10 points or more, he or she can enjoy a DIY project worth about 50 yuan for free

c) Old members recommend new consumers to join the membership, Enjoy a DIY project of about 50 yuan for free

d) Regularly and irregularly hold membership discount event days to provide members with greater discounts

e) Every time there is a new When a product is launched, members will be notified as soon as possible and enjoy new product promotion discounts

6 event marketing

Regularly hold various customer networking activities and free experience activities to invite old customers and key customers to come Participate; jointly carry out various forms of activities with key schools or communities, and marketers can take the opportunity to distribute promotional materials and register customers. The organization of activities is an important means to increase visibility and reputation, and lays a good foundation for brand establishment. The execution of various activities is carefully planned according to the different sales progress.

『二』How about opening a DIY bakery and cake shop to teach everyone how to make cakes by themselves

There are already more than one in Hong Kong, so be careful. Take a look at the video I shot and made of Zhangjiagang Bread Tree Baking Shop //v.ku6/special/show_3440736/nE0OWH7S8SibVt3w

『三』 diy bakery promotional copy, Comments are welcome!

The copywriting feels very good

It highlights the characteristics of the bakery and is close to life. It is full of meaning and is memorable

Would it be better to use similar handwriting when printing?

『四』How to open a DIY bakery

Thank you for the invitation. This is a very complex subject. It seems very simple to describe it in words if you want to open a good store

, but it is not easy to do it. First of all, you must objectively judge whether your real baking skills are suitable for the family or the market. If you can really adapt to the market demand, then congratulations. This is the basis for opening a good store. Secondly, we must fully understand the capital investment required to open a good store, labor costs, estimated return time, product price, and a series of other issues must be carefully considered. Finally, and most importantly, to provide good services and products, the materials used must be conscientious. I wish you success, keep going!

『五』What are the prospects of DIY cake shops and how to write a planning letter

In recent years, the demand for baked goods in China has grown rapidly. Data from the "Industry Brand Competition and Consumer Demand Investment Forecast Analysis Report" show that from 2008 to 2012, the average annual growth rate of sales revenue of my country's baked food industry reached 28.85%. By the end of 2012, the industry had achieved sales revenue of 188.664 billion yuan, a year-on-year increase of 13.6 %.

China’s baked goods have gradually penetrated from residents of first- and second-tier cities to third- and fourth-tier cities and rural markets. Influenced by Western culture, baked goods such as bread and biscuits have gradually become breakfast staples for Chinese residents. In terms of age group, the consumer group of baked goods is gradually expanding, covering everyone from children to the elderly.

Baked food has gone through a long process of market cultivation and development from scratch. With the expansion of consumer groups, its market capacity has grown year by year. The bakery food industry analysis report released by the Qianzhan Industry Research Institute predicts the market size of my country's bakery food industry in the next few years. In 2017, the sales revenue of my country's bakery food industry is expected to reach 465.829 billion yuan.

The business model of "Lu" DIY bakery

It is recommended that DIY bakery should not exist in the form of a store.

DIY is destined not to be mass-produced.

Cannot receive traffic dedicated to public consumption.

It is recommended to carry out it in the form of a DIY baking classroom.

1. Costs can be controlled: rent, space, equipment, labor etc.

2. DIY can develop targeted niche service targets

Profit points can include

Household equipment, packaging materials, raw materials

The same tuition fee can be charged, but there must be a trial course.

You can also DIY without participating in the course

How about "Qi" Yimai Baking DIY Studio

Let’s review and recommend Uncle Imai’s studio. I learned a lot of baking products here. I feel warm every time I make it myself. The studio is always filled with a sweet smell. The students have become very good friends because we have the same hobbies. The weekly course schedule is very professional, and there is a lot to learn, and you can also buy small packages of raw materials and baking tools to make it at home, which is very convenient! The most important thing is that the ingredients used in the training here are of good quality, and the food tastes great. My family, colleagues, and friends are full of praises. It really boosts my confidence, haha! Friends who like DIY pastries must come here. . . hehe!

『八』 What does diy baking mean?

diy means doing it by hand, diy baking means making some desserts by hand

『九』 diy baking Activity planning plan for Fanghe Kindergarten

We often organize it here; we cooperate with kindergartens and invite children and parents to participate on Saturdays. Prepare some raw materials in advance and make some biscuits, egg tarts, small breads, etc. Simple food, baking workshop guidance, parents and children operating together; harmonious atmosphere