How to play the role of new media in corporate culture

With the continuous development of information technology, new media with the Internet and mobile communications as the main carriers are rapidly emerging. With its openness, interactivity, diversity, flexibility, timeliness and other characteristics, new media has It not only has a great impact on traditional media, but also has an increasingly profound impact on all aspects of social life. It also has a great impact on large enterprises, especially on the construction of corporate culture. The article mainly discusses the impact of new media on the construction of corporate culture and how to give full play to the role of new media in the construction of corporate culture.

1 The impact of new media on corporate culture construction

As one of the important branches of cultural construction, corporate culture construction is inseparable from the media that are also ideological. Traditional enterprises represented by enterprises have always attached great importance to media construction. Their self-operated media such as newspapers, magazines, radio, and television, as important platforms and windows for corporate culture, bear the responsibility of shaping, disseminating, and promoting corporate culture on the one hand; On the one hand, it is an important part of corporate culture construction and has had a significant and far-reaching impact on corporate culture construction over the years.

The rapid development of new media represented by websites, mobile newspapers, Weibo, etc., on the one hand, has an impact on traditional media; on the other hand, it enriches and extends the functions of traditional media, making it a means of corporate culture construction And the forms are more diverse, richer and more popular, which have more, greater and more direct impact on the construction of corporate culture. The main positive impacts are: the carriers of corporate culture are richer, the form is more flexible, and the dissemination is more effective, especially the increased influence on the younger generation. This is for the inheritance, innovation, and development of corporate culture to better adapt to the times and adapt to the times. It has great benefits to the market and adapt to the needs of enterprise development, especially the interactivity of new media, which can brainstorm more and better and give full play to the participation of the masses. While enriching the content and form of cultural construction, we should make cultural construction keep pace with the times, continue to innovate, and be full of vitality. However, the openness, interactivity and uncontrollability of new media also make the content disseminated too diversified, with different voices and even noise, which have a negative impact on corporate culture. Diverse culture requires diverse media, and corporate culture construction also requires the enrichment and nourishment of new media. New media and new culture are a pair of "brothers" that influence, promote and enhance each other.

2 The main role of new media in the construction of corporate culture

2.1 New media is a window for corporate brand and image promotion

Create corporate brand and establish corporate identity A good image is an important task in the construction of corporate culture. Due to its special attributes, rich functions, and diverse means, new media plays an increasingly important role in spreading corporate culture and has become an important window for corporate brand and image promotion. People can learn about all aspects of the company's information through corporate websites, mobile newspapers, Weibo and other carriers, express their own opinions and put forward their own suggestions, and work with managers to enrich, improve and enrich the corporate culture, and polish and display the corporate brand together. and image windows.

2.2 New media is a bridge for the dissemination of corporate core values

Core values ??are the soul of a company and the core of corporate culture. New media serves as a bridge between enterprises and society, products and markets, managers and employees, and employees and employees. This bridge is not one-way communication, but two-way communication and interaction. In this way, we can better exchange opinions, gain knowledge, realize the impact of core values ??on people and people's practice of core values, enrich and enhance them. Through this bridge, the value of the enterprise and The values ??of employees are unified and improved together, and the cultural construction of the company is sublimated with the subtle influence of core values.

2.3 New media is a channel for the dissemination of corporate management concepts

Corporate management concepts are an important support for corporate culture construction. Management concepts are actually a cultural concept. We can only do so through continuous efforts Only by continuously integrating the company's management concepts and management methods into the corporate culture can the company's management concepts be recognized

and the corporate culture be implemented and promoted.

New media is the channel to realize the integration and improvement of the two, and it is a high-speed and efficient channel.

The characteristics of new media such as flexibility, diversity, and speed can make abstract ideas concrete, rational ideas become emotional, and rigid ideas become vivid, thereby making management ideas better understood by employees through the dissemination of media. Recognize and accept it, and implement it in actual work, so that the concept can be improved and sublimated into a part of the corporate culture.

2.4 New media is a platform for improving the cultural quality of employees

No matter how good the corporate culture is, it cannot be separated from the participation, practice and construction of employees. A high-quality corporate culture depends on a high-quality workforce. Therefore, improving the cultural quality of employees is an inevitable requirement and a key link in building corporate culture. New media is a good platform to improve the cultural quality of employees. Through this platform, employees can obtain massive information, learn all aspects of knowledge, communicate and interact with the best teachers, and freely express their opinions,

put forward their own suggestions, and communicate with each other. Moreover, new media is convenient and practical. You can study and communicate freely anytime and anywhere. You can monitor the learning and communication situation in real time, making learning simple, concise and convenient.

3 Run new media well to promote corporate culture construction

New media has a great impact on corporate culture construction and has many functions. However, due to the continuous innovation and development of new media, corporate management Due to reasons such as insufficient attention from readers and a lack of talents engaged in new media, there are still many problems in the process of building, maintaining, using new media, and running new media well. We look forward to our continuous efforts to solve them as soon as possible. The author believes that in order to give full play to the role of new media in the current corporate culture construction, we should first solve the following three problems:

3.1 Focus on the development and utilization of new media platforms to achieve the diversification and modernization of media communication< /p>

At present, the new media platforms that are commonly used by enterprises mainly include corporate portals, corporate mobile newspapers,

Corporate Weibo, corporate Tieba, etc. Portals are the basis of new media platforms. It is also a platform that connects traditional media and new media such as newspapers, magazines, radio, and television, and is an important position for corporate culture construction. For the construction of corporate culture,

it is necessary to build a good network platform on the basis of making good use of the readership, reading atmosphere and awareness formed by traditional media. Through the gathering and linking functions of the network platform, Share the resources of traditional media

for the upper class, extend the new media functions for the lower class, develop mobile media,

corporate Weibo, etc., so as to attract employees, exchange information, A new way to listen to public opinion and guide public opinion. Therefore, enterprises should pay attention to and give full play to the role of Weibo, making it a booster and amplifier for corporate culture construction, using small things to make big things happen, and exploiting strengths and avoiding weaknesses.

3.2 Pay attention to the maintenance and management of new media platforms

The maintenance and management of new media platforms is currently a shortcoming of many companies. Once the website is built, the content is rarely updated; Weibo is open, but there is nothing to say, and there are "questions" but no answers. To give full play to the role of new media,

it is still necessary to work hard on maintenance and management. This is because new media is the window for enterprises to display their image, and they need to show the best things; new media is for information exchange. Platform, only rich and

fresh information can attract attention; new media is a channel for listening to public opinion and needs to interact with the public from time to time; new media is a checkpoint for observing public opinion, and can only pay attention to the dynamics of public opinion at all times. Only in this way can we prepare for a rainy day and take advantage of the situation. We must make great efforts to maintain and manage the new media platform, update content in a timely manner, pay attention to public opinion at all times, respond to interactions seriously, listen to the voices of the masses, and effectively play the important role of new media in the construction of corporate culture.

3.3 Pay attention to the cultivation and use of new media talents, and improve the operation and management level of new media

New media is a platform built on information technology, and the core of information technology is Talent, therefore, the core of operation and management of new media is the cultivation and use of talents. New media talents need compound talents who understand both technology and the market; they understand both media and culture. On the one hand, we need to discover talents and introduce talents; on the other hand, we need to use talents and cultivate talents.

Talents. Through the cultivation and use of high-quality talents,

to improve the operation and management level of new media, and through the use and management of new media platforms, cultivate and train media talent teams and cultural talent teams to achieve new media health Development and corporate culture construction are booming.

4 Conclusion

Under the market economy situation, if enterprises want to develop rapidly, become stronger and bigger, the construction of corporate culture must be strengthened and keep pace with the times.

Continuous innovation is the soul of corporate culture construction, so we must fully understand, deeply explore, and scientifically use the influence and driving force of new media on corporate culture, set up the "stage" of new media, and sing the "big show" of cultural construction!