Does the slogan "leading is the first step, every step" violate the advertising law when promoting a brand?

In the slogan "Leading is the first step, every step", both "Leading" and "First" are listed as prohibited words in the dictionary of prohibited words of major advertising laws and testing tools, in which "Leading" belongs to the brand category and "First" belongs to the category, as shown in the following figure:

The forbidden words in the current advertising law mainly refer to some extreme words, which exaggerate, mislead and induce consumers. They cover a wide range and give relevant guidance to various sub-industries. Various platforms and websites have also made corresponding in-depth interpretation and extended interpretation based on the Advertising Law, so the scope and total amount of prohibited words are also expanding.

In view of this, the vast number of workers who often promote operational copywriting need to find some auxiliary tools to ensure their own operation and promotion. At present, the common ones are: Baidu related thesaurus, Tmall thesaurus, JD.COM thesaurus, online detection, detection software, etc.

Reference: Tmall thesaurus, word cow