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Lotus will strive to become a pure electric car manufacturer
Lotus has created a glorious history in the past 72 years, and is known as the world's three major sports cars along with Porsche and Ferrari (although the current situation is not as good as before). Not only because of its strong industrial design capabilities, but also because Lotus has always adhered to the famous saying of founder Colin Chapman: "Simplify, then add lightness." For racing cars and sports cars, lightweight means combat effectiveness, and Lotus products have always been known for their extreme lightweight. However, Lotus's product direction will undergo some changes in the future. According to their product planning, after launching a new car in 2021, the company will abandon internal combustion locomotives and switch to the new energy field. But will the heavy battery packs of electric vehicles cause Lotus to abandon its lightweight creed?
The transformation was led by Lotus CEO Phil Popham, who was responsible for not just making a car and putting the Lotus badge on it to make money; With the support of Geely Group, Lotus has reversed its decline over the years. Lotus has not launched a new model for a long time, including the Elise and Evora, which are sports cars based on old platforms, which seem a bit outdated nowadays. However, with the financial and resource support of Geely Group, Lotus can go ahead and build a completely new supercar.
Popham told a British magazine that Lotus will implement its brand values ????such as lightweight and driving fun in this car, and will not lose ground because of the huge battery pack of electric vehicles. A proud soul. This is also the reason why Lotus gave up hybrid power and directly transformed into pure electric vehicles. The main reason is that the weight arrangement of pure electric vehicles is more flexible, which can more easily achieve better body dynamics and improve driving pleasure. The structure of hybrid models is more complex, and Lotus has no relevant development experience.
Lotus’ last fuel-powered car will be unveiled in 2021. After that, Lotus will focus on producing pure electric vehicles.
As Popham emphasizes, the biggest advantage of electric vehicles is that they don't have to be designed around an engine, transmission, fuel tank, etc. The name Lotus Evija is even more interesting. It means "original existence", which means that this car is a new beginning for Lotus. I hope this car can make Colin Chapman's inspiration proud.
(Translation: Car Calls the Beast? Original text: Motor1)
This article comes from the author of Autohome’s Chejiahao and does not represent the views and positions of Autohome.
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