Brand concept of Maimang mobile phone

The slogan of "Maimang" brand is "fearless growth", and its core target is young fashion groups aged 22-25. "Some of them are new to the workplace and full of passion in the bustling and hustle and bustle; Don't go with the flow, have their own unique temperament; They are not conspicuous in the crowd, but they exude personality. Some of them are students with ideals and ambitions, strong self-motivation, bold, persistent and fearless growth; They are all looking forward to the transition from students to white-collar workers; They have many ideals, and the only thing they can do now is to persist! "

"Maimang" A 199 mobile phone's software and hardware configuration and function points explain the brand key words-boldness, persistence and fearlessness: 5-inch 720P high-definition screen shows young users' broad vision, broad world, positive, bold and fearless attitude towards life, and publicizes their youthful personality; Ultra-thin body, streamlined appearance, releasing youthful vitality; Quad-core 1.5GHz processor is the source of strong core, surging power and durability. 2G powerful memory makes the use of mobile phones smoother, reflecting the passion and fearless spirit of young users; Dual standby and dual access CDMA+GSM represents the freedom and fearlessness of young users; The cool and easy-to-use EMUI makes young users relaxed and fearless; The gorgeous appearance shows the high-profile fearlessness of young users ... so that users have a more perfect experience.

The brand language of "Maimang" is more bold and full of personality, which expresses the voice of young people today and is impressive: "You can question my qualifications, but you can't deny my efforts; You can laugh at my youth, but you can't deny my youth. " Youth is a thorn, which can pierce all hypocrisy, break all stereotypes, maintain an uncompromising attitude and change the smoothness of the world with sharp edges and corners. Maimang symbolizes youth, fearlessness and progress, and represents a group of young people with this unique temperament and attitude towards life.

"Maimang" brand deduces "gold", and it will shine. Stick to being yourself! "Strong temperament and personality style suggest that young people represented by this new machine yearn for freedom, fearlessness and boldness.