About the real feeling of the door and the scene you saw in the walnut at night?

Send luminous words to customers at night and invite girlfriends to get together in walnuts. Why is it in walnuts? Because the horizontal alliance project inadvertently brushed in the circle of friends is affordable, the key point is that this store is quite famous and it is a national chain. ?

Walnut Lane is a rich nightlife form integrating music, food, wine and performance. It is more cultural than a bar and provides drinks and food with high cost performance.

From entering the store to the end of consumption, I visited Wanda and saw many marketing applications such as super symbols, scene construction and super doorways. I sorted them out, hoping to give some inspiration to catering friends for decoration and making doorways and posters. ?

First, super music score, long-distance recognition

From Wanda parking lot to Jinjie, all kinds of shots were taken. My girlfriend hates iron and must find out where the walnuts are. I am still sighing that the door of Xianhe Village is super big and super bright. My best friend pointed to the music score in front and said firmly, tell me, it's not far ahead.

Sure enough, a closer look shows that it is a walnut music bar. Music scores composed of several large bands of light stand out at the door.

Although my best friend doesn't know what the super symbol is, she can see at a glance that this is the walnut music bar we are looking for.

What is a super symbol? Teacher Huashan mentioned in the book "Super Symbol is Super Creativity" that symbols are recognized, familiar and loved by everyone when they see them, and the audience is guided by symbols to act. For example, when crossing the road, we listen to the traffic lights. Even if the landline disappears and the green telephone symbol appears on our mobile phones, we know that this means answering the phone. ?

So what is a super symbol? Mr. Huashan said that super symbols have the clearest reference, the most concentrated information and the strongest influence on people's behavior.

Then, in a dimly lit neighborhood, a shop that can't show profile photos, music score, is the best super symbol. Can make customers identify and spread at a glance.

Second, the scene is built to let customers take the initiative to punch in.

Walking into the walnut, there are projection lights at the door, as well as abandoned photo walls and glass rooms. Every scene is invincible and beautiful. It's a pity that my best friend and I belong to an old aunt in her thirties and have no feeling about taking pictures. Only I, a catering advertiser, take all kinds of photos.

My best friend is worried that the staff of Walnut will be kicked out when they see my crazy shooting. Of course not. They want us to spread it. Every time you send a circle of friends, it is a spread of the brand in walnuts.

The construction of all the scenes is not only to create an atmosphere, let customers consume more drinks, but also to provide customers with many beautiful scenery. Taking photos and hair bands is a clever way of catering management. You don't advertise yourself, let customers spread it actively.

Third, guide marketing activities and grasp visual contact.

From the projection at the entrance, to the key when going up the stairs+those beautiful love words, every design is exciting. I have to say that I really understand young people. ?

The design of member stored value activities is also just right. The paper on the dining table and the poster posted at the bar will have corresponding stored value reminders.

The brilliant marketing department of Walnut Music Bar is not to store value, but to accurately capture the hearts of boys and girls. Beautiful scenes, sensational songs and cool lights reveal the hormones of youth. Under the lights and songs, you can't help but consume more drinks.

Our dinner coupons were bought by accident from the circle of friends sent by Zhou Bianyou customer service. 98 yuan is very affordable, the key is that the atmosphere is particularly good. We don't have stored value, and we may not come often in the future, not because the scene doesn't like it, but because of the different age groups. As a young man who loves to play in his twenties, this place can definitely become a place where you must punch in.

Did the joint activity with Zhou Bianyou lose money? There really isn't. The brand management, popularity and beautiful construction of the scene in walnut can make people who come in for consumption willing to spread it actively. For example, I wrote an article specially. I talked a lot about my experiences and feelings with the catering teacher tonight. These are all invisibly spread to walnuts. Maybe my readers and friends will read this article and come back to play local walnuts the next night.

I forgot to mention that their family's social marketing is also doing well. There are many restaurants' WeChat groups in my WeChat, many of which have become dead groups or advertising groups. Only walnuts are very lively every day, and there are few advertisements. Almost all of them are experiences in walnuts, and there are some activities and games.

Fourth, the super door VS hide-and-seek door

Tonight, I not only went to the walnut tree, but also visited a circle of streets and saw many doorways, which was deeply touched. I saw the super door and the door I didn't know what to say, pretending to be elegant and hiding.

Needless to say, the door of Walnut Lane is unified throughout the country. The content is: Restaurant brand name: Walnut Lane, brand name: Music Bar. Unified content, unified design and unified lighting decoration have all formed the brand's assets in walnuts.

Super door is an effective and reasonable use of every area of the door, whether it is the name of the restaurant, the restaurant's signature dishes, brand endorsement, scene construction, have been created to the extreme. This is the gate of Xianhezhuang. In the article, we simply mentioned the marketing details of the restaurant in place, and did not talk about the business processes such as dishes.

Ceng Xiaoxian's image poster, Ceng Xiaoxian's sculpture and? A chair that can punch in next to it, a double door head and a circle of light bars outside the door head make the width of the whole door head bright. I have to say, the door of Xianhezhuang is worth learning.

Going forward is the Wu family's three fat pot chicken, and the whole door has applied "the words should be big, the lights should be bright, and the lights should move" to the extreme. The electronic screen is very large, much larger than the general electronic screen. The most important thing is that the luminous words on the door are colorful and flashing, and there are huge posters above the words.

I think the catering boss who read my article should envy the door of the Wu family's fat pot chicken house. In big first-and second-tier cities, the supervision of doors is very strict, and their doors and extreme publicity are rare.

Besides, the master next to me won't blow up the door of the chain store. I didn't know until I got home 100 degrees. It turned out that this was a kebab shop. My girlfriend and I read it at the same time, and experts can't blow it up (fourth sound). This store is also a brand chain store. Will there be pressure to open next to such a restaurant that will build a super door?

The key is that I look at chain stores in other places online, and there will be big posters at the door to tell customers what stores they are. The door of Golden Street is really easy to be ignored.

Passing the grass-burning tea shop, the whole shop is very bright, the design is very exciting, and there is a feeling of a girl's first love. I have to say that designers are good at grasping customers' psychology in color and collocation. ?

The catering business is becoming more and more difficult. When you walk in the Golden Street, you can feel that the business of many restaurants is normal. Because all the customers I have worked with for three years have opened stores nearby, they often come back to visit and update their signboards, which can also be seen in restaurants of different bosses nearby. ?

In this market where rents are not cheap, it is even more difficult to open a restaurant. Therefore, catering owners should think more about doors, menus and marketing promotion. They should pay attention to these seemingly unimportant things while creating high-quality dishes and services. In fact, they have been quietly promoting the doors and menus of restaurants.