How to manage teahouse business well

In recent years, the development of tea culture has attracted people's attention. Teahouses can be described as a beautiful landscape, coming from the past and welcoming a bright future. People will never forget the report on tea culture in an evening paper in recent years: "Lipton entrance, Longjing wash your hands", "XX city teahouse rises" and "XX city teahouse has become a fashion". It is worth pointing out that since 1980s, teahouses in Taiwan Province Province of China have defeated the competition of cafes and become the first choice for people's social entertainment. Teahouses can appear in community culture, village culture and campus culture in the form of civilized consumption, which has a broad mass base and can belong to the creation of mass spiritual civilization and mass cultural activities, such as the "big bowl of tea" in Beijing. To be sure, the emerging teahouses have benefited from the reform and opening up and adapted to the construction of spiritual civilization, which is worth popularizing. However, there are many questions about how the cultural taste of the teahouse is reflected in it. Most teahouses are branded with tea culture, so it can be said that the operators have good intentions. Teahouses must have cultural connotation to develop, and this culture has become a culture with special significance-tea culture, which must face all kinds of consumers, whether it is Yangchun Baixue people or Xialiba people; A business client, or a gossip confidant. Therefore, teahouse operators are faced with an unavoidable problem, that is, what is tea culture? Only by grasping it accurately can we do a good job in this aspect of teahouse, because it is not as audible as the commercial atmosphere, and even people who care about tea culture in the tea industry are not clear about it. No wonder media friends can only stop. It can really be said that "Tao can be said, but not done." In this regard, there were many arguments in the past, but not many people could see it clearly. We believe that tea culture refers to people's understanding of tea, its application and various (artistry, etc. The creative process. It is a process, because tea culture is based on practice, and teahouse is a very good form. Under this understanding, teahouse culture changes due to the types of tea, history, geographical environment, cultural background, local customs, folk customs and the conditions of participants. Tea ceremony, tea ceremony and kungfu tea are just forms, but no matter how the forms expressed by the cultural connotation of the teahouse evolve, at least most participants (or customers) should not feel blank, but should reach communication at different levels. At present, another controversial point in the teahouse industry is high consumption. Opening a teahouse is a commercial activity, and the profit is understandable. Many people point out that a cup of tea in 50 yuan at 30 is far from the consumption of the working class, which belongs to the market orientation of teahouse management. Managers should know more about the accuracy of teahouse positioning than ordinary people. Unfortunately, today's many high-end teahouses are like a dime a dozen cute boutiques that appeared in urban commerce five or six years ago. What is the result? Some people think that this phenomenon of high consumption leads tea culture astray. This kind of worry is unnecessary, and the market will tell them how to adapt. As far as Rong culture is concerned, the consumption power of high-priced teahouses is at least much stronger than that of cafes and foreign wines of the same nature. Lipton Tea in Hangzhou, the central city of tea culture in China, shocked people in the industry, but now it is in a wait-and-see state. As for how to make the teahouse industry like Hangzhou better adapt to the development of this cultural tourism city, the teahouse should take the initiative to occupy its due position. Teahouses pay attention to service and create atmosphere, and their marketing management is just like that of enterprises. The difficulty lies in how to skillfully integrate the market positioning of tea houses with the cultural connotation that can be excavated, get the recognition of customers, and operate with characteristics, not the level of grades. If there are more and more customers in teahouses, many of them will come here, and old customers will talk about it. They will become famous brands, such as Home Teahouse in Shanghai, Wang Qia Tea House and Laoshe Tea House in Beijing. The development of teahouse industry depends on tea culture, and the cultural atmosphere of teahouse cannot be created, and the responsibility is not entirely on the operators, but it is worth pondering by tea culture workers. Liu Zu, a professor of Tea Department of Zhejiang Agricultural University, believes that the current focus of tea culture is to publicize tea knowledge and popularize tea consumption, which is the basis for the in-depth development of tea culture. An active teahouse industry should facilitate consumers to drink tea and adapt to this requirement. How can we develop tea culture if tea culture workers are aloof and drinking tea is far from people's lives? In recent years, tea culture and teahouse industry in Hang Cheng have made great progress, but there are still many gaps compared with Shanghai, especially tea culture. For example, Shanghai has already cultivated children's tea art teams, put tea art activities into patriotic education, and summed up the propaganda slogans of tea culture suitable for modern high-quality life, such as "no smoking, less drinking, drinking tea to talk about science, and tasting tea to talk about art". The in-depth development of tea culture in Shanghai can be described as a great change in Shanghai in three years. We are very happy with the rapid development of the catering industry in Hangzhou and other cities, but we are also skeptical when we are excited. Here, we use Mr. Lu Xun's words to remind teahouse operators and other tea culture practitioners that people need food and clothing, and society needs development, but food and clothing is not a luxury, and development is not imitating ancestors.