Speech by campaign staff

A speech is a manuscript expressed orally in a specific situation. Now the use of speech is more and more extensive, so how to write a general speech? The following are the speeches of campaign workers I collected for you, hoping to help you.

Speech by campaign staff 1 Leaders and colleagues:

Hello everyone!

My name is Ren xx, and now I am in a certain position in a certain department. I came in when XX resin factory was established, and then went to Henan to study, until now! I have been working for almost five years! It can be regarded as following the development and prosperity of our factory for five years!

I was lucky that year, and I was lucky enough to enter the big family of our company! Our Yuhua Group is the leading enterprise of our Yushe, which is related to the rise and fall of our Yushe. The prosperity of the company is not only related to our own interests, but also to the prosperity of the whole Yushe. I've made this my home since I joined the company. I think I will spend my life in this company! My personal development and destiny are closely linked with the company!

I stand here today and run for the sales department of our company! Why? I am thirty years old this year, and people say I stand at thirty! In today's rapidly changing era of knowledge economy, competition is fierce, opportunities and challenges coexist. Ask yourself, what can I stick to? I have thought deeply, confused and helpless. The ancients said: I was born useful. Today, our company has encountered some small obstacles on the road of development, which is a challenge, but also an opportunity! We have stood the test! But it also gave me the opportunity to compete for the post. I walked onto the podium with the purpose of exercising and improving! I don't have the glory of the past, I just want to grasp the present and the future!

The purpose of the company's post competition is to select some capable talents among the younger generation and organize a strong sales team, so that our company can tide over this difficulty and embark on a more brilliant development path!

In normal times, I often want to make a difference. I often think that sales is a job to exercise people! So I often read some books on this subject! I am eager to make progress in this field! Today, the company just needs talents in this field! What do you need for sales? As far as we are concerned,

First, we must have the spirit of struggle.

Second, dare to think and do it.

Third, we should constantly learn professional knowledge in this field.

Fourth, learn how to deal with people.

Fifth, we should learn to analyze and understand the market.

Sixth, be good at collecting information.

So in my opinion, how to do a good job in our company's chemical products?

I think:

First of all, we should recruit some sales talents. Of course, we worked hard today! But I think we should have some more qualified and professional talents to organize and lead us! Moreover, we need some training, we need some packaging, we need some encouragement, we need more confidence, heartfelt confidence in our products and confidence in all our employees!

Secondly, with a good team, we should really do it and analyze our current marketing situation:

(1) Market situation: current product market/scale/advertising/market price/profit rate, etc.

(2) Product status: varieties/features/prices/packaging currently on the market.

(3) Competition: the main competitors in the current market and their basic situation.

(4) Distribution status: sales channels, etc.

(5) Macro-environmental conditions: consumer groups and demand conditions.

Analyze swot problems

Advantages: Advantages in sales, economy, technology, management and policy.

Disadvantages: Disadvantages in sales, economy, technology, management and policy (such as industrial control and other policy restrictions).

Probability: Market probability and assurance.

Threat: the biggest threat and risk factor in market competition.

To sum up: how to develop strengths and avoid weaknesses, give full play to your strengths, and avoid weaknesses and risks.

Marketing strategy analysis includes:

Target market:

Positioning:

Product line:

Pricing: the composition of product sales cost and the basis for setting sales price, etc.

Distribution: distribution channels (including agency channels, etc. ).

Sales team: formation and incentive mechanism, etc.

Service: after-sales customer service.

Advertising: the form of advertising.

Promotion: promotion method.

etc

We should understand our market, collect market information and relevant market personnel, and then approach these people, let them know about us, and then accept us! Of course, we can't rely solely on sales to develop the company. We have to update our products, which requires us to try our best to understand the market demand. If it changes, we must follow the market, and even predict the future market, and we must be one step ahead of the market.

Speech by campaign staff 2 Dear leaders:

Hello everyone! Thank you very much for providing me with this competitive opportunity. I will cherish it and live up to your expectations.

My name is xxx. I am xx years old this year. I work in xxxx. Now I am the driver of Chishui Natural Gas Fertilizer Plant. This company reform requires competitive recruitment of functional positions. According to my own actual situation, I entered the competition for the driver on duty in Chishui Natural Gas Fertilizer Plant. Participating in this competition is a positive response to our factory's call for reform. I try my best to seize the opportunity in combination with my current situation, hoping to show my talents on the big stage of the company and realize the value of life. Below I report in three aspects:

First, the competition conditions

I am competing for this position because of the following factors:

First, they have high political literacy and sense of responsibility. Since joining the work, I have been able to seriously study the principles and policies of Deng Xiaoping Theory and the Party, and pay attention to the construction of my own ideological style. I can love and work hard, study hard, perform my duties seriously, and devote myself to the development and construction of the company with full enthusiasm and high sense of responsibility.

Second, rich driving experience and the ability to solve practical problems on the spot. I have been working as a driver, so I have accumulated many years of driving experience, which enables me to face and deal with various problems correctly.

Third, be familiar with the road conditions of production units. I can know the road conditions of each production unit like the back of my hand, and I can leave the car at any time according to the scheduling arrangement. I always strictly abide by traffic laws and regulations, and regularly maintain the vehicles I use to ensure driving safety.

Second, the work objectives

If I succeed in this competition, I will focus on the following aspects:

1, give priority to safety work.

As a driver on duty, we should put safety work and safety education in the first place, always take safety work as the bottom line, strive to achieve the goal of "zero violation and zero accident", obey the requirements of safety production and safety management, and strive to achieve safe operation and ensure safety production. Secondly, according to the actual production situation, fully understand the mechanical operation state of the vehicle, strictly implement the system while achieving "the wind often blows and the bell often rings", carefully check the technical condition of the vehicle, and eliminate the hidden dangers affecting safety in the bud in time.

2. Work with a high sense of responsibility.

As a driver, I will do my job dutifully, strictly abide by traffic regulations and driving discipline, start from myself, pay attention to the daily maintenance of vehicles, make use of my spare time from work and production, combine my work characteristics, focus on striving to be a first-class driver, study hard on cultural knowledge, strengthen my internal quality, enhance my external image and improve myself.

Third, the attitude towards the result of this competition.

The reform of personnel system in our factory and company is the necessity of social development and the general trend. Therefore, my mentality of participating in this competition is very peaceful. If I can compete for the post, I will work harder to repay the high hopes of party organizations, leaders and comrades. If the game fails, it shows that there is still a certain gap between me and the leaders. I will never complain, but will continue to study harder, improve my own quality, do my job better and make my own contribution to the company's reform and development!

xxx

Xx，xx，XX，XX

Speech by campaign workers. Leaders and colleagues:

Hello everyone!

First of all, thank you for giving me the opportunity and honor to compete for the vice president of sales. If the competition is successful, I will lead the team to achieve the following sales targets:

Head office: sales of 6.4 million gypsum boards, 2.4 million gypsum boards, rock wool insulation board 1 10,000 tons, gypsum 6.5438+10,000 tons and gypsum powder 5,000 tons; Company A: Production and sales of 6.2 million gypsum boards, production of gypsum powder1650,000 tons, gypsum board of 2.4 million square meters and gypsum of 2 1000 tons, and completion of energy-saving transformation of gypsum board drying furnace; Company B: Equipment installation and debugging, production and sales 10000 tons of external wall insulation board, environmental greening; Company C: completed the technical transformation of gypsum board, produced 6,543,800 pieces of gypsum board+0.8 million pieces, and strived for more than 6 million yuan of state support funds to open positions; Company D: At the end of June, the total initial investment was flat, and the profit index was 6.5438+0.5 million yuan. The brand of high-gluten gypsum board is rooted in Gansu, with a sales volume of 400,000 pieces and a sales volume of 5,000 tons of gypsum powder.

In order to achieve the above sales targets, I will adopt the following sales strategies.

First, establish marketing channels.

Channel strategy is an important strategy in enterprise management. The products of enterprises are delivered to consumers through marketing channels, which are the bridge between products and profits. It should follow the following principles: first, the marketing channel should not only realize the value exchange between our products and the target audience, but also shorten its length as much as possible to improve efficiency; Secondly, reduce the cost of channel construction as much as possible and control unnecessary sales costs in sales; Thirdly, the channel is designed to safeguard the interests of dealers; Fourth, the information in the channel should be unblocked, and it should be fed back to our factory at the first time, so that our factory can adjust its business strategy in time under the ever-changing situation and stabilize the company's development; Finally, of course, such channels must be aimed at increasing customer value in order to achieve a win-win situation.

First, direct sales. The operation of direct selling mode is mainly realized through some projects near our factory. This model saves the intermediate link, the income is greater than the distribution, and it can enhance the competitiveness of the company. However, it increases the additional sales cost and the operation cycle is long. Therefore, most of the sales in our factory should be completed by dealers.

Second, distribution. With the increasing competition in the decorative building materials market, it is inevitable for manufacturers and merchants to develop together. They have the responsibility and obligation to jointly develop new markets. The selection of dealers is only the first step, and manufacturers need to help dealers in technical guidance, promotion, personnel training and after-sales service. The distribution of our factory depends on the dealers' understanding of customers' buying habits and consumption habits and their complex marketing network to realize their own sales, which is also our core task at present. As long as the profit of middlemen is guaranteed and the product quality is reliable, then our factory can use middlemen to realize marketing.

Second, integrate marketing communication to enhance brand value.

"The smell of wine is also afraid of the depth of the alley", and having high-quality products is only the beginning of competing for the market. How to give full play to the brand's due energy, our factory should look at the brand problem from a strategic perspective. This also means that we should establish a strategic brand concept, establish a brand management system suitable for ourselves, deeply analyze customer needs, formulate an effective brand building plan and increase brand promotion, establish a good brand, and then build the core competitiveness of the enterprise by relying on the advantages of the brand, enhance the intangible assets of the enterprise by relying on the core competitiveness, and transform the business value and business credit, brand assets, brand personality, brand image and brand loyalty of the brand representing high-quality products into sustainable purchasing power.

By integrating various marketing communication combinations, it aims at the target audience of gypsum board in the market, such as ordinary customers, engineering projects, building materials supermarkets, home improvement companies and so on. We choose effective communication channels and establish a promotion combination that meets the actual needs of our factory. According to the characteristics of the market, outdoor advertisements such as "Nippon Paint" and "Dulux" in the relatively concentrated building materials market have achieved remarkable results when they entered the market. Outdoor advertising can also be used in emerging supermarkets, and setting up billboards in front of stores will greatly enhance the awareness of enterprises among consumers. In addition, the design scheme is given for the recruitment and display of dealer shops in the building materials market, which is done according to the company's requirements and reflects the image of "quality enterprise".

Third, provide all-round services

In order to increase sales, gypsum board and industrial products market need perfect technical services. Therefore, our factory should not only pay attention to enterprise brand and product brand, but also pay attention to building service brand. As an additional product, service is different from tangible products. Service is not only an activity, but also a process, which is the business of all departments of the enterprise, such as product design, production, advertising, sales, after-sales service, and even the business of every employee. Sales service is no longer limited to after-sales service, but moves from after-sales to before-sales and enters the full-service stage. Under the concept of service marketing, enterprises should not only care about whether the products are sold successfully, but also pay attention to the whole process of users enjoying the services provided by enterprises through tangible or intangible products. The user's purchase of the company's products is not the end of the marketing work, but only the beginning. For users, the value of the product is reflected in whether it can effectively meet the real needs of users during the service period.

To truly provide quality services to customers, we must first correctly analyze the needs of customers, and then we can meet the diversity of different customer needs. As a building material, gypsum board has more contact with actual customers than manufacturers. Therefore, in the sales and after-sales links, providing quality services to all links that may come into contact with customers can effectively deliver such services to end users, thus establishing a real service brand, enhancing marketing competitiveness and increasing sales.

Fourth, flexible pricing strategy.

At present, the gypsum board market is very competitive. In order to realize their marketing strategies and goals, enterprises adopt flexible pricing strategies according to the characteristics of products, market demand and competition, so that prices can be better combined with other factors in the marketing mix, thus promoting and expanding the sales of enterprise products and improving the overall efficiency of enterprises.

Fifth, strengthen the construction of marketing team.

Salespeople are the link between the company and customers. For customers, the salesperson is the symbol of the company; In turn, the salesperson brought back a lot of useful information about the customer from the customer. All the salespeople form the marketing organization of the enterprise. As the resources of enterprises, marketing organizations should be effectively managed and utilized. The flattening of marketing organization is an international trend, and the core of flattening is to improve the speed and efficiency of the organization. However, if the market control ability is lost in the flattening process, and the marketing specialization ability and organizational management ability of the enterprise are low, it will lose its meaning and become a simple and inefficient organizational management method. When considering the use of resources, enterprises should fully consider how to organize marketing forces to have the greatest impact on the market. After all, the market is the pursuit of enterprises and the source of profits.

The company's employees who directly face customers are marketers, so the quality of marketers directly affects customers' cognition and satisfaction with the company. Therefore, internal marketing and external marketing are equally important for enterprises. The concept of internal marketing tells us that enterprises must cultivate and motivate the personnel who directly receive customers and all the auxiliary service personnel, so that they can cooperate with each other to satisfy customers. The biggest task of the marketing department is to make every employee implement customer-centered marketing.

In the era of knowledge economy, knowledge marketing is particularly important to our factory. No matter how good the quality of gypsum board is, if the model or type is not suitable, or the installation is not technical, then it can not provide customers with truly valuable products: safe, durable and beautiful walls or ceilings. With the change of market, the complexity of channel members and the increasing complexity of customer demand, it is far from being able to adapt to these changes simply by selling products. Salespeople should not only have the skills of door-to-door sales promotion, but also become compound talents: face customers: become product experts. Explain the product functions in detail for customers and give suggestions on the best choice; Facing the channel members, we should not only become product experts, but also become marketing consultants. Can train talents for channels, and make suggestions for managing subordinate channels and developing major customers; Facing the affiliated unit, you should become a sage. Extensive knowledge and dealing with people reflect the demeanor of internationally renowned enterprises.