Slogan of corporate values

Core values, first of all, are the unique and irreplaceable values of the enterprise. It has the characteristics of "can't be bought, stolen, dismantled and taken away", that is to say, it is not learned from the outside, but something accumulated internally for a long time, which has been integrated into the body and blood of the enterprise. Secondly, it is the essential value and decisive value of an enterprise. The survey shows that among Fortune 100 top enterprises, 55% claim that "honesty" is their core value, 44% advocate "customer satisfaction" and 40% believe in "team spirit".

In the data analysis of the core values of the top 30 enterprises in corporate culture construction selected at the annual meeting of corporate culture in China in 2002, the words "innovation", "dedication", "integrity", "unity" and "hard work" appear frequently-of course, about 77% of the enterprises here are state-owned enterprises. This reflects that enterprises in different cultures and enterprises in different stages of development have different core values.

The core value seems to be "virtual", but in fact it is "real". Realizing the mission and guiding the employees of the company is an eternal principle that has been refined and advocated. It is deeply hidden in employees' minds, which determines employees' behavior and shows their attitude day after day. There are not many but refined core values, generally no more than 5-6.

-Standard Chartered Bank advocates the spirit of "one bank", and its core values are "courage, responsibility, internationalization, creativity and trust".

-The core values of Hang Seng Bank are "service first, customer first, and employees are regarded as the most important assets of the bank, which are taken from the society and used by employees".

-The core values of ABN amro commercial bank are "honesty, professionalism, responsibility and team spirit".

The values of Mitsubishi Bank of Tokyo play a guiding role in the behavior of its subsidiaries and are the basis of the group's strategic decision. The core values are "based on trust and reliability, providing a wide range of financial services, bringing prosperity to domestic and foreign customers, and continuously creating social and economic value".

Deutsche Bank advocates five corporate values: "performance, innovation, customer-centered, teamwork and integrity".