Joke Collection Website - News headlines - **A brief summary of the planning plan for promoting the downtown area

**A brief summary of the planning plan for promoting the downtown area

Based on our understanding and study of the central area, we believe that it is not necessary to repeat some basic information about the central area through the album, because there are already a lot of promotional materials about the central area, and it is relatively simple. whole. In this case, it is best to make a targeted "answering questions" about the overall planning of the central area based on previous questions from Shenzhen citizens or developers in other areas, so as to effectively utilize resources and highlight key points.

In addition, the Autumn Trade Fair is coming soon. If we can use this opportunity to point out doubts or misunderstandings and tell the reasons for them, the central area will be greatly improved in the shortest time. The recognition in the minds of the public, especially the majority of business owners, has laid a good foundation for Shenzhen's second take-off.

In this case, we think the album should start from the following.

Positioning (two parts):

1. Government propaganda;

2. Targeted introduction (explanation) of the central area based on existing problems planning.

General government propaganda

Content description: An introduction to the latest policies and regulations, financial environment, supporting measures and other basic information in the central area.

An explanation of the public’s doubts about the central area planning

Implementation ideas:

1. The members of the central area project responsible team should study the central area seriously;

2. First, know yourself and the enemy;

3. Based on the understanding of the central area project team members;

4. Fill in the market survey form;

5. Target different audiences;

6. Conduct various forms of surveys on audiences;

7. Write market research reports based on market research results;

8. Based on the market survey report, sort out the public’s misunderstandings or vague understandings of the overall planning of the central area;

9. Write targeted answers based on these misunderstandings or vague understandings.

Combining the above two parts, write the overall idea and page framework of the central area picture album.

Investigation ideas:

1. Is the planning (or location division) of the central area reasonable? Why is it divided like this?

Purpose: Because the different areas are divided, it may affect the interests of different enterprises inside and outside the central area. After all, since it is a central area, it must have its own advantages or differences from other areas. Explain clearly to avoid misunderstanding.

2. What are the special features of the central area?

Purpose: To clarify understanding and attract investment. It involves policy, location, transportation, taxation, investment, planning, etc.

3. What impact will the division of central areas have on enterprises?

4. What impact will the division of central areas have on the people?

5. What impact will the division of central areas have on the social and economic development of Shenzhen as a whole?

6. What impact does the central area have on the natural environment?

7. What impact does dividing the central area have on the overall urban construction?

8. What is the position and importance of the central area in the entire Shenzhen urban planning?

9. Characteristics of the central area: 1) Municipal administrative and cultural center; 2) Urban business center.

10. What is the current implementation status of the Central District?

(With the participation of famous foreign experts ***, multiple program competitions and in-depth and detailed review work were conducted to form an overall complete and highly operable implementation plan.)

11. What issues should be paid attention to during the planning process of the central area?

12. Central area planning process: 1) early planning exploration; 2) 4 more influential designs; 3) major adjustment matters are carefully decided after consulting experts.

13. The purpose of developing the central area: 1) To stimulate the land economy and urban vitality of the area; 2) To form a beautiful urban landscape environment.

14. What is the far-reaching significance of planning? 1) Arouse the whole society’s understanding of urban design; 2) Deepen relevant professional workers’ understanding of the design methods and practical processes of neighborhood urban design; 3) Promote the overall level of urban design and urban construction in my country

Attachment: Some "questions" based on our survey

1. Do you have questions about the regional planning of the central area?

2. Why has the construction of the central area not been completed until now?

3. Confusing understanding of the party implementing the central area plan;

4. Are the Japanese doing the overall planning of the central area, or the Americans? Why are the planners uncertain and inconsistent?

5. Why are there so many residential buildings in the central area instead of the commercial office buildings in the impression?

6. What is the symbolic meaning of important buildings in the central area?

7. Others.

1. Publicity objectives 2.

1. Lead the public to know the central area, 2. Understand the central area, 3. Pay attention to the central area, 4. Actively participate in the development and construction of the central area.

5. Improve the current situation of the public’s vague understanding and conceptual misunderstanding of the central area. 6. Guide the public to establish a correct and comprehensive understanding system of the central area.

7. Establish a good social image of the central area, 8. Provide maximum government commercial publicity, 9. Attract the attention of the business community, 10. Enhance the investment confidence of developers, 11. Promote the development of the central area Construction, 12. Increase investment and operation efforts, 13. Strive for maximum social and economic benefits.

3. Publicity audience

? General public

? Developers (including potential investors)

4. Style positioning

? Government propaganda

? Advertising-style promotion

? Concise and exciting

? Low-key yet authoritative

? Taste is seen in plainness

? Potential business opportunities in culture

5. Layout format (to be determined, 6. Designer planning)

7. Promotional page content Subject matter

Principle of material selection

? Concise yet complete, focused

Standard yet innovative, concept first

Specific plan

1. Foreword (with the signature of the deputy mayor 2.) - "History·Place" Chapter

"History" Chapter Advertising Slogan: My Major Events·Your Great Century

"History" Copy content:

Shenzhen is the "window" of China's reform and opening up. After two decades of rapid development, it has developed from a backward border town with a population of only more than 30,000 people to a comprehensive strength. It is a powerful megacity with a population of 3.9 million and has achieved world-renowned achievements. At the turn of the century, Shenzhen determined the strategic goal of "building a modern international city, a regional economic center city and a garden city". The development and construction of Shenzhen's central area is a key measure to achieve this strategic goal.

Attached is a list of major events in the development and construction of the central area (omitted)

Advertising slogan of the "Place" chapter: Living in the center of the special area, winning convenient transportation

Copy of the "Place" chapter Content:

The central area is located in Futian District within the Shenzhen Special Economic Zone. The land is surrounded by four urban arterial roads: Binhe Avenue, Lianhua Road, Caitian Road and Xinzhou Road, with a total area of ??607 hectares. Among them: the southern area is 233 hectares, which is the city business center (CBD); the northern area is 180 hectares, which is the administrative and cultural center; Lianhuashan Park is 194 hectares, which is an open city park.

Developed seaports, airports, highways, railways, ports and other transportation facilities provide the central area with excellent external transportation conditions.

The completion of the Shenzhen city center will have a profound impact not only on the development of Shenzhen itself, but also on the realization of the economic connection between Shenzhen and Hong Kong, and the formation of the Hong Kong-Shenzhen-Guangzhou international city belt. Relying on its geographical advantages and scale effect, Shenzhen's downtown area will become the most important functional area of ??the Pearl River Delta urban agglomeration and one of the core links between South China and the country's connections with Hong Kong and overseas.

Attached drawings of transportation planning: (1) Central area bus planning (2) Central area subway planning (3) Central area subway station design

3. "Humanity" section

"Humanity" section advertising slogan: Establish a humanistic foundation and promote human concern

Contents of the "Humanity" section:

? Leaders’ care (attach pictures and picture and text introductions, ? Attach text after selecting pictures, ? Select pictures to be representative, ? Include: (inspections by central leaders, inspections by leaders of brother cities, attach great importance to the municipal party committee and government)

? Experts’ comments

Wu Liangyong and Zhou Ganzhi, experts in planning and architecture, commented: The planning and construction of Shenzhen’s central area is a complete realization of urban design

… (not yet available. Sufficient information)

? Citizen participation (attached planning consultation suggestion form)

? Human concern

1. Civic center and square

The Civic Center is designed by the American Li Mingyi/Tingchuler Architects. The plan has an overall ecological design concept, with the central green belt in the central area as the main building axis and mid- and low-rise buildings as the main body, forming a good ecological environment. ; The architectural image is unique, novel and grand. The low, slow and stretched roof design reflects the friendly atmosphere open to the public; the plan adopts a three-section combination method, which well solves the complex functional organization and traffic problems of large-scale buildings; the design also includes

2. Community Shopping Park

The community shopping park held an international bidding for planning and design in 1997, and was planned by Canadian B H International Architects in the same year. The design was revised and the final formal plan was submitted and approved in 1998. In the plan, the commercial building is connected to the subway, underground parking lot and underground passage at the underground level, and then extends to the upper space using square grid units that are easy to expand. The structural system can grow both horizontally and three-dimensionally during phased construction. The main park in the center of the two plots is connected through a cross-street arc-shaped overpass. The overpass also functions as a symbol of the community park and serves as a platform for people with disabilities. Passages and venues for skating, skateboarding, long-distance running, sightseeing and other activities

3. 22, 23-1 Neighborhood Urban Design

Through field investigation and analysis of the existing layout of the neighborhood. , the American SOM design firm first proposed adjustments to the land division and street network, setting up a small park in each of the two neighborhoods, so that most of the buildings on the land can face the small park, thereby comprehensively improving the quality of each area. On this basis, a series of novel and practical urban design guidelines are proposed with strict logic.

4. Green street tree plan. In order to ensure the high quality of the overall environment in the central area, the configuration of street trees has also been specially planned and designed. The plan refers to the advanced experience of similar urban areas at home and abroad at the macro level, and considers the location and respective characteristics of each road at the micro level. Independent conditions, the design is guided by the principle of "planting trees on the right site", and the tree species are carefully selected.

Contents of the "Article":

? Cultural Center

The implementation plan of the Shenzhen Cultural Center was submitted by Japan's Arata Isozaki Office in the international bidding for the design plan. winning bid. The plan connects the two buildings of the concert hall and the central library with a large platform across the street. The large platform is also a public cultural square. The entrance halls on both sides of the platform are supported by giant branch-shaped steel grids - "golden trees", forming a "cultural forest". The east facade of the building facing the central axis is a set of graceful glass curtains.

The international judges commented on this plan: "It has a rigorous comprehensive concept, which not only scientifically solves complex functional and technical problems, but also artistically creates a profound cultural artistic conception. It can be called a masterpiece in urban design."

? The Second Workers' Cultural Palace

The Second Workers' Cultural Palace was designed by Japan's Kurokawa Kisho Architectural/Urban Planning Office. It includes a cultural activity center, entertainment center, science and technology activity center, sports activity center and other Outdoor facilities. The architectural design takes "landform-like earth architecture" as the theme, making it a part of the good environment of the green information city on the axis of the central area, and it is perfectly harmonious with the surrounding facilities in terms of landscape; the internal space organization is based on "ecological corridors" The spine, outdoor spaces and facilities are divided by artificial hills, allowing people to engage in different activities in relatively independent spaces.

? Children’s Palace

The implementation plan of the Children’s Palace was the winning bid of Shenzhen Zonghao Architects. The entire building is a slope facing the central green belt on the west side, and is cut into two halves along the diagonal direction of the plane, named "Youth Mountain" and "Technology Mountain" respectively. The main buildings inside are "Art Mountain Pavilion" and "Technology Mountain" respectively. World Pavilion", with a cylindrical "crystal stone" glass hall inlaid in the middle as the entrance lobby. The slope of "Youth Mountain" can be climbed, and one can enter the "Future Times Pavilion" suspended in the sky of the "Crystal Stone" hall from the top of the slope.

4. "Politics and Law" Chapter

Advertising slogan of "Politics and Law" Chapter: Start Administrative Center·Legal Management

Copy content of "Political and Legal Affairs" Chapter:

? Administrative Center

The Shenzhen Municipal Government is at the forefront of the country in terms of administrative procedures, institutionalization and legalization. The administrative center function of the central area will provide more efficient administrative management and public participation. The event provides a good environment. The administrative center functions of the central area are concentrated in the Civic Center that has been under construction. The Civic Center is located on the central axis of the north area of ??the central area and includes government offices, museums, industrial exhibition halls, archives, auditoriums, and venues for citizen activities and celebrations. With a total construction area of ??200,000 square meters, the design fully considered the organic integration with the surrounding ecological environment. The shape is like a Dapeng spreading its wings, and it is grand and will become an important symbol of Shenzhen.

? Municipal facilities construction

The infrastructure construction in the central area has adhered to a high starting point and high standards from the beginning, and has always been moderately advanced. By 1997, all municipal infrastructure had been basically completed according to the planning and design, achieving "seven connections and one leveling" of land in the central area, as well as roads, water supply, rainwater, sewage, electricity, communications, gas and site leveling. A total of 1.5 billion yuan has been invested, all roads and ancillary facilities have been built, most of the various pipelines have been laid, the water source water plant has been completed and put into operation, and there are 4 telephone exchanges in the area with an installed capacity of 700,000 lines.

Contents of the "Law" text:

? Management organization

In order to ensure "high-standard planning, efficient management and high-quality construction", the municipal government specially Establish a leading group for the development and construction of Shenzhen's central area under the leadership of the mayor to formulate the development strategy of the central area, be responsible for decision-making on major projects in the central area, and provide strong policy and organizational guarantees for investment and development in the central area. The Shenzhen Central District Development and Construction Leading Group has an office headed by the deputy mayor in charge of urban construction. It fully implements the decisions of the leading group and centrally manages the planning, design, development and construction of the central area.

? Preparation of statutory plans for the central area

Shenzhen’s urban planning plan preparation system consists of five stages: overall planning, sub-regional planning, zoning planning, statutory plans and detailed blueprints , the statutory plans are the key to the legal implementation of urban planning.

As the most important construction project in Shenzhen City, the statutory plan (draft) of the central area has been compiled and presented to the public in September 1998. This is the first public exhibition of Shenzhen's statutory plans. It marks a solid step towards the legalization of Shenzhen's urban planning. It also shows that after years of repeated demonstrations and careful research, the planning of the central area has matured and will soon be legally enforced. The form is determined.

? Attached is the general statutory plan and diagram of the central area

5. "Business·Exhibition" Chapter

"Business·Exhibition" Chapter Advertising Slogan: Invite investment, attract exhibitions, and attract outstanding businessmen from all over the world

Attract investment and production to attract all kinds of talents

"Business Exhibition" ” Copy content:

? Central Business District

As the central business district (CBD) of Shenzhen, the construction of the central district will promote Shenzhen’s urban business functions to mainly serve the city. Transform into "regional" and "international", meet the functional requirements of regional and international exchanges in the 21st century, and provide excellent urban activities for Shenzhen to achieve the strategic goals of regional and even international finance, commerce, information center and tourist resort space.

The central business district is concentrated on both sides of the central green belt in the southern area and will provide a convenient, efficient and beautiful working environment for the business activities of international multinational companies.

Between the two basically symmetrical CBDs and the residential buildings outside, two community shopping parks are planned as buffers and transitions. The CBD sections of Jintian Road and Yitian Road are also planned to have two commercial pedestrian streets on a two-story overpass system.

? Residential construction projects in central area

1. China Overseas Huating Project

2. Hutchison Whampoa Residential Project

3. Shenzhen Industrial residential solutions

? Other development projects in the central area

1. Jiangsu Tower

2. Post and Telecommunications Hub Center

3. Greater China Exchange Square

4. Children's Hospital

5. Bank of China Garden

6. Xincheng Garden

7. Investment Building

"Exhibition" copywriting content:

The China International High-tech Fair Exhibition Center (hereinafter referred to as the "High-Tech Fair Exhibition Center") is designed by China Construction (Shenzhen) Design Company. The architectural design is based on the objective analysis of the urban landscape as an important premise, creating distinctive characteristics of the times. The use of modern technology in the design makes the architectural image reflect high-tech features, and reasonably solves the problems of people flow, gathering and dispersion, and spatial connectivity of the exhibition building. .

6. "Science and Technology" Chapter

Advertising slogan of "Science and Technology" Chapter: New Technology Development·New City Style

Contents of the "Science and Technology" Chapter:

? TV Center

The program design is based on the 21st century, high starting point, multi-functional, forward-looking with modern science and technology and culture, and fully adapts to the needs of the transition and development of TV technology from analog to digital. The plan was the winning bid by Huayu Architects.

? Urban Design Selection

1. Central City Design International Consulting Preferred Plan

The overall concept of the urban design of the downtown area is based on the original road grid , further emphasizing the north-south axis. On the axis is a central green belt that runs from north to south. There are two buildings with unique and distinctive shapes in the central green belt: the Civic Center and Crystal Island.

The roof of the Civic Center gently undulates like a roc spreading its wings. There are solar panels on the large roof to collect and utilize solar energy.

Crystal Island is located at the intersection of the north-south axis and Shennan Avenue. It is a crystal-transparent building made of steel and glass. It will be an important landmark building in Shenzhen in the future.

2. Detailed planning and design of the axis public space system

The design plan is based on the plan of the famous Japanese architect Kisho Kurokawa in the United States by Li Mingyi/Tingchuler Architects deepen and improve. Kurokawa Kisho believes that the geographical location of the central axis will make it the ecological and information center of Shenzhen. The green ecological corridor covers important information network pipelines, and ecological parks and information high-tech will achieve organic and harmonious coexistence here. The design ideas of three-dimensional multi-space layers and musical score-like creative techniques are used throughout, creating a unique landscape space effect.

Content description: An introduction to the latest policies and regulations, financial environment, supporting measures and other basic information in the central area.

Explanation for the public’s doubts about the central area planning

Operation process:

1. The central area project responsible team members study the central area carefully, 2. First do Know yourself and the enemy;

3. Based on the understanding of the central area project team members, 4. Fill in the market survey form;

5. Conduct various forms of surveys for different 6. audiences ;

7. Write a market research report based on the market research results;

8. Sort out the public’s misunderstandings or vague understanding of the overall planning of the central area based on the market research report;