An old factory building in Beijing was transformed into an art street? What's the name of that place?

Beijing 798 Art District is located in the 7 18 compound of Jiuxianqiao in the northeast of Chaoyang District, Beijing. It is an art district featuring contemporary art, gradually developed on the basis of the idle space of the original industrial buildings at the beginning of 2 1 century. The Beijing 798 Art District has become the exhibition center of China's culture and art, and has become an influential gathering area of cultural and creative industries at home and abroad. Back to the top of this paragraph | Beijing 798 Art District-A brief introduction to mottled red brick walls, patchwork industrial workshops, criss-crossing pipelines and the slogan of the times. Uniformed workers on the road are in harmony with fashionable and avant-garde tourists. History and reality, industry and art are perfectly integrated here. This is Beijing 798 Art District.

Beijing 798 Art District is located in Dashanzi District, Jiuxianqiao, Chaoyang District, Beijing. Located in the 7 18 compound of Beijing Qixing Huadian Technology Group Co., Ltd. (hereinafter referred to as Qixing Group), with a total construction area of 230,000 square meters. There are galleries, design rooms, art exhibition spaces, artists' studios, fashion shops, restaurants, bars and other cultural and artistic elements. By the end of June 5438+ 10, 2008, there were more than 400 cultural institutions in Beijing 798 Art Zone, including galleries, artists' personal studios, animation, film and television media, publishing and design consulting, which came from France, Italy, Britain, Netherlands, Belgium, Germany, Japan, Australia, South Korea, Taiwan Province Province of China, Hongkong of China and other countries and regions. Edit this paragraph | Back to the top Beijing 798 Art District-The historic Beijing 798 Art District is located in the "Beijing North China Radio Joint Equipment Factory" aided by the former GDR, that is, the 7 18 joint factory. The joint factory of 7 18 started construction on 1952, civil construction on 1954 and production on 1957+00.

The 7 18 joint factory was designed and built by a construction organization in Dessau, Germany. This architectural organization is in the same city as the Bauhaus school, and they are interlinked in architectural spirit. Its main features are: paying attention to meeting actual requirements; Give full play to the technical and aesthetic properties of new materials and structures; Simple modeling and flexible composition. This school was later called Bauhaus School.

1964 In April, the superior cancelled the establishment of the 7 18 joint factory and established 706, 707, 7 18, 797, 798, 75 1 factory. From June, 5438 to February, 2000, the original six companies, 700, 706, 707, 7 18, 797 and 798, were integrated and reorganized into Beijing Qixing Huadian Technology Group Co., Ltd. In order to cooperate with the planning and transformation of Dashanzi area, Qixing Group relocated some industries. In order to make effective use of the industry and move out the idle factories, Qixing Group rents out these idle factories. Due to the advantages of orderly planning, convenient transportation and unique Bauhaus architecture, the park has attracted many art institutions and artists to rent idle factories for renovation, and gradually formed a multicultural space integrating galleries, art studios, cultural companies and fashion shops. Because the earliest area that art institutions and artists entered was located in the original 798 factory, it was named Beijing 798 Art District. Edit this paragraph | Back to the top of Beijing 798 Art District-the organization set up bars and restaurants.

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Editor of 798 Art Center | Back to the Top Beijing 798 Art District-The Status of 798 Beijing 798 Art District often holds important international art exhibitions, art activities and fashion activities, attracting many world politicians, movie stars and celebrities to visit 798. Since 2004, Swedish Prime Minister, Swiss Prime Minister, German Chancellor (Schroeder), Austrian Prime Minister, European Union President (Barroso), Belgian Princess, Mrs. Annan, French President Chirac, Norwegian Prime Minister's wife, Belgian Crown Prince, French President (Sarkozy) and IOC President jacques rogge have all visited the 798 Art Zone successively.

In 2003, Beijing 798 Art District was rated as one of the 22 most culturally iconic urban art centers in the world by Time magazine. In the same year, US Newsweek selected this place as the annual World TOP 12, and included China and Beijing for the first time. One of the reasons is the existence and development of 798 Art District, which proves Beijing's ability and future potential as the capital of the world. In 2004, Beijing was listed as one of 12 developing cities in the world by American Fortune magazine. One of the reasons why it was selected was 798. The 798 Architectural Renovation Scheme is one of the Venice 12 outstanding architectural exhibitions in China, and it is also an important exhibit in the outstanding architectural exhibition of the 2004 Beijing Biennale. Edit this paragraph | Back to the top Beijing 798 Art District-The future of 798 In 2006, Beijing 798 Art District was listed as one of the first cultural and creative industry clusters by Chaoyang District and Beijing Municipal Government respectively; As the cultural and creative industrial base of Zhongguancun Electronic City, the atmosphere of 798 as a "creative area and a famous cultural park" is taking shape. In order to accelerate the prosperity and development of the art district, the Chaoyang District Government and Qixing Group jointly established the Beijing 798 Art District Construction Management Office, with the aim of "coordination, service, guidance and management" to promote the development of contemporary art and cultural and creative industries in the art district.

Beijing 798 Art District Construction Management Office will further provide perfect services for the park through the construction of service centers, exhibition centers and public service platforms, effectively protect the core area and original art of the 798 Art District in accordance with the guiding principle of "protection, development, stability and development", strengthen the publicity and promotion of the Art District, and further attract many well-known artists and art institutions at home and abroad to settle in. Create a platform for exhibition, trading and auction of works of art in the park, and promote the industrial upgrading of the park, so as to show the charm of the art district, build the brand of the 798 art district, and build the 798 art district into the most distinctive and influential cultural and creative industrial base in Beijing and a world-famous cultural and creative industrial park. Edit this paragraph | Back to the top Beijing 798 Art District-Art Festival Art District has many art exhibitions every day on average. At the same time, in order to promote the concept of 798 art district and contemporary art, on the basis of maintaining the purity and academic nature of art, we should work together with artists to innovate, promote the diversified forms of art, expand the vitality and influence of 798 art district as a gathering area of cultural and creative industries, and promote the development and prosperity of 798 art district. Since 2006, the Art District has held "798" every year.

On April 28th, 2007, the "2007 Beijing 798 Art Festival" hosted by Beijing 798 Art Zone Construction Management Office and attended by many art institutions in the park kicked off in the 798 Art Zone. The two-week art festival activities include seven parts: opening ceremony, theme exhibition, independent unit exhibition, art forum, alliance exhibition, exhibitions and activities organized by the park institutions, and closing thank-you reception. The activities are nearly 1 100, attracting 798 visits from domestic and foreign tourists, and the official website of the art festival has more than 38,000 visits a month.

Beijing 798 Art District, as one of the gathering areas of cultural and creative industries, has gathered many celebrities in the art and cultural circles, many art institutions and many fashion enterprises. Beijing 798 Creative Culture Festival aims to promote the development of cultural and creative industries in 798 Art District. The 798 Art District shows the unique artistic atmosphere of 798 to the world through different artistic forms every day. Major international brands such as Sony, Motorola, French Mixi, Italian Dior, Omega, BMW and China Yahoo! Portal and so on have held promotional activities here. The brand of 798 Art District has been formed, and it has become the first choice for fashion-oriented businesses. Welcome world-renowned artists and art institutions to attend and jointly create this grand event. Edit this paragraph | Back to the top of Beijing 798 Art District-Introduction to the Center 798 Art Center is located in the internationally renowned Beijing 798 Art District. It is the largest zigzag factory building in the park at present, with a construction area of 4,600 square meters, high space and large column spacing. The architecture of the whole building completely retains the unique artistic style of the Bauhaus building in Germany when it was first built, and highlights the design concept of simplicity in practice. Since it was put into use, 798 Art Center has provided high-quality activity space for HugoBoss, Dumei Watch New Product Release, Zhang Zhaoda "Yellow River" large-scale fashion show, Weimei 2008 International Fashion Art Festival Hairstyle Show and many other internationally renowned consumer brand activities. It is also the venue of the Italian Tourism Promotion Year, and the "Golden Imagination" gold decoration design competition organized by the World Gold Council also takes the 798 Art Center as a fashion landmark. The film premiere exhibition, China design fashion show, China Yahoo portal and the launch promotion meeting of the new car "Jeep Guide Urban Player" were also successfully held here. The 798 Art Center aims to provide a unique venue for contemporary art exhibitions and exchanges at home and abroad, as well as large-scale activities such as exhibitions, exchanges, public relations, gatherings and press releases of cultural, artistic and commercial institutions. Artistic and cultural activities Contemporary art exhibitions, exhibitions, exchange activities, cultural and artistic lectures, multimedia art exhibitions, experimental drama performances, modern dance performances, avant-garde design exhibitions, large-scale literary evenings and so on. Fashion shows, product promotion conferences, press conferences, social gatherings, large-scale conferences, various public relations parties, large-scale concerts and other high-end commercial activities. Edit this paragraph | Back to the top of Beijing 798 Art District-Exhibition area in the functional area: the unique gray arched ceiling design with a strip skylight inclined to the north ensures the uniform and constant indoor light in one day; Ventilation fans are also installed on both sides of the plant to keep good indoor air circulation at any time. The maximum indoor space can reach 8.6 meters, and the minimum can reach 4.5 meters. The spacious exhibition hall and high-structure interior design provide users with enough freedom and broad space. The huge scarlet slogan on the ceiling has become more and more mottled, vaguely witnessing the passionate years that people who worked here in the 1960 s and 1970 s once had. Glass room work area: a square space located in the southeast corner of the exhibition area, with transparent and bright interior rooms, complete office facilities, network cables, power sockets, etc. , which can be used as VIP reception area, catering area, temporary preparation area for large-scale performances, backstage operation area, etc. It is also a safe and convenient temporary storage place for works of art during the exhibition.