What is brand positioning?

Brand positioning is based on market positioning and product positioning, aiming at the commercial decision of specific brands in terms of cultural positioning and personality differences.

Brand positioning is the process and result of establishing brand image related to the target market. In other words, it means to determine a suitable market positioning for a specific brand and let the goods occupy a special position in the hearts of consumers.

Extended data:

Brand positioning category:

1, market positioning

Refers to the arrangement that makes products occupy a clear, special and ideal position in the eyes of target consumers relative to competitive products.

2. Price positioning

It is the marketer who sets the price of products and services at what level and compares them with competitors.

3. channel positioning

It is a reputation that manufacturers gain among dealers by providing better products, services, financial income, projects and systems than other competitors.

References:

Brand Positioning _ Baidu Encyclopedia