How was Bingdundun selected?

Recently, the image of Bingdundun has become a household name and "won a lot of applause", but the actual product is hard to put down.

Inside the arena, Bingdundun is favored by athletes; outside the arena, it is normal for consumers to wait in line and "it's hard to find a piece" and it is sold out.

Everyone always has questions, how was Bing Dundun selected? Why is it so popular? What's the ingenuity behind it?

————"Bingdundun" resume

1. Name

Chinese name: Bingdundun

English name: Bing Dwen Dwen

2. Date of birth: September 17, 2019

3. Chief designer: Cao Xue, Liu Pingyun

4. Meaning

Ice - symbolizes purity and strength, which is the characteristic of the Winter Olympics.

Dundun - means honest, healthy, lively and cute, which fits the overall image of the panda and symbolizes the strong body, tenacious will and inspiring Olympic spirit of the Winter Olympic athletes.

5. Image source: Panda is a world-recognized national treasure of China. It has a friendly, cute and naive image and is deeply loved by people from all over the world, especially teenagers. The 3D designed anthropomorphic panda embodies the concept of harmony between man and nature.

————How was "Bingdundun" selected?

1. "Bingdundun Journey"

On August 8, 2018, the Beijing Winter Olympics and Winter Paralympics mascots held a global solicitation launching ceremony.

On October 20, 2018, the global collection of mascot design plans entered the submission stage. The collection lasted for 84 days, and 5,816 design plans were received.

From January 7th to 8th, 2019, the Beijing Winter Olympics Organizing Committee organized an expert review committee to conduct preliminary evaluation and re-evaluation of all valid mascot entries.

On April 12, 2019, the Beijing Winter Olympics Organizing Committee invited deputies to the National People's Congress, Beijing Municipality, and Hebei Provincial People's Congress, members of the Chinese People's Political Consultative Conference, representatives of the All-China Federation of Trade Unions, the Central Committee of the Communist Youth League, the All-China Women's Federation, and the China Disabled Persons' Federation, as well as Representatives from all walks of life, including athletes, primary and secondary school students, and related enterprises, reviewed the design plan.

In early June and early July 2019, the Beijing Winter Olympics Organizing Committee entrusted the Trademark Office of the State Administration for Market Regulation and the State Intellectual Property Office to conduct duplicate checks on candidate plans and mascot names. In late June 2019, the International Olympic Committee and the International Paralympic Committee launched an international plagiarism check on the two groups of mascot candidates.

In August 2019, the design team of "Bingdundun" came to the Wolong Giant Panda Nature Reserve in Sichuan to inspect the pandas' shapes and postures and improve their design details.

In the same month, the Beijing Winter Olympics Organizing Committee reported the mascot candidate plan to the Beijing Winter Olympics Leading Group and determined the final mascot plan.

On the evening of September 17, 2019, Bing Dwen Dwen was officially released to the public.

In February 2022, the Bingdundun trademark was successfully registered in December 2020.

2. The birth of "Bingdundun"

The finalization process of Bingdundun starts with a "trapeze artist". He is He Ge, one of the designers of Bingdundun team. "In order to make the design effect more realistic, team members will go to the ski resort to experience skiing. Not only that, the design team also specially went to the Sichuan Giant Panda Base to carefully observe the pandas' movements and perfect the shape of the ice. During the observation process, the design team The staff discovered that pandas walk with an inner splay, so the Bing Dundun you see now also has an inner splay shape. "During the creation process, the team also collected tens of thousands of different giant panda images and observed them every day. The purpose is to avoid the existing image.

With only about a month left before the deadline, 12 members, all doing graphic design, and two teachers doing 3D design, said that the design of the mascot is not only static, but also It is more dynamic, in line with the Internet era, and conforms to the trend of the times.

In less than a month, they created 16 works and sent them to Beijing for review on the last day before the deadline. The "Bingdundun" that eventually became the mascot was determined after seven months of revision. During this period, team members often stayed up all night to revise, revising over and over again, which was a testament to their efforts. Under the pressure and constantly improving the work, team members *** created more than 500 cartoon images, drew tens of thousands of sketches, and the 3D rendering file exceeded 100GB. Because of the principle of absolute confidentiality, their team traveled to and from Beijing more than 20 times to demonstrate to the Olympic Organizing Committee.

3. Why did this Guangzhou design team become the designer of the mascot for the Beijing Winter Olympics?

The mascot of the 2022 Beijing Winter Olympics "Bingdundun" is the "messenger" representing winter. With a cute smile and cute figure, he shows the culture and confidence of the Chinese nation to the world, and expresses the spirit of the Olympics and the characteristics of ice and snow sports.

The most surprising thing is that "Bing Dundun", the "ice and snow panda", actually came out of Guangzhou in midsummer!

1. Guangzhou children who have never seen ice and snow have super imagination

"Bingdundun" was designed by the team of Guangzhou Academy of Fine Arts. Why did this Guangzhou design team, which has lived in the south all year round and has rarely seen snow, become the designers of the mascots for the Beijing Winter Olympics?

Cao Xue, the head of the design team and dean of the School of Visual Arts and Design at the Guangzhou Academy of Fine Arts, was deeply impressed by the design process. He admitted that the Winter Olympics Organizing Committee had the same concerns when it came to Guangzhou and the United States for a presentation. It rarely snows in Guangzhou, so they are recruiting mascots for the Ice and Snow Winter Olympics. They are worried that the children in Guangzhou have never seen ice and snow and have no experience. "But in fact, my opinion is exactly the opposite. Children who have never seen ice and snow may have extraordinary imagination and creativity about ice and snow sports and ice and snow, and may create miracles!"

2. It turns out that "Bingdundun" is a "candied panda"

Based on the impression of the "ice and snow" and "candied haws" in the north, the Guangzhou design team integrated the elements of candied haws into the design concept; and they believe that candied haws After the icing is solidified, it has the same characteristics as ice, which is suitable for our ice and snow sports. Although the idea of ??candied haws on ice has been widely praised, different voices have also followed. Considering that candied haws is a snack after all, it cannot carry the image of a big country. The design team began to modify the work and was committed to displaying the national image and cultural characteristics of the host country and complying with international aesthetic requirements.

3. Panda, why is it “always you”?

In the end, only the ice crystal shell of the candied haws was retained, and the core was replaced with an animal image. The animal that best represents China is the panda, which means honest, healthy, lively and cute. It symbolizes the strong body, tenacious will and inspiring Olympic spirit of the Winter Olympic athletes.

4. "Bingdundun" - the new image of the national treasure panda

After selecting the panda, the Guangzhou team began to innovate to give the panda a sense of the times. They got inspiration from the picture of the "Ice Ribbon" of the newly built National Speed ??Skating Stadium for the Winter Olympics, and added an ice crystal shell to the outside of the panda, which is wrapped in ice like a candied haws. The head is surrounded by an "ice ribbon" in five colors, symbolizing an energy ring and full of futuristic and technological feel. The image resembles an astronaut wearing a technological coat to explore the unknown

5. "Bingdundun" finally came to us!

After 10 months and thousands of revisions, "Bingdundun" finally came to us. After the birth of "Bingdundun", it has successfully become popular among people. The design team believes that the openness and tolerance of the city of Guangzhou has given them a broader vision and a richer perspective on understanding issues. The seeds of Lingnan culture eventually blossomed into ice and snow flowers.

————Why is “Bingdundun” so popular?

“It’s hard to find a dungeon”, “Dundun is free”, “One dungeon per household”… The top player in the 2022 Beijing Winter Olympics must be Bingdundun. Why is "Bingdundun" so popular?

It has both good looks and strength, and the beautiful meaning behind it is the reason.

I personally think Aiwujiwu is the first. The holding of the Winter Olympics in China has attracted much attention, and Bingdundun symbolizes the beautiful "peace, health and happiness". Looking around the world, the current situation is not optimistic. However, the China Winter Olympics can be said to have brought sunshine and clear snow and ice to everyone in the world who is trapped in the "epidemic" quagmire. People love to watch the Winter Olympics and pray for China, so by the way Then I took the cute Bing Dundun as my favorite sustenance.

Secondly, it is based on the national treasure and wears a head shell whose shape is taken from an ice and snow sports helmet. It has a transparent and cute appearance and is decorated with a colorful halo, like an astronaut wearing a spacesuit. , full of sense of technology, highly recognizable and cute. As the saying goes "cuteness is justice", it is in line with the aesthetics of the Chinese people and also fits in with the festive atmosphere of the Winter Olympics and the Spring Festival. Moreover, the panda prototype is already attractive. No matter what IP it is, as long as it is related to panda, it will basically be "applauded and popular." Here, the clear black and white, bright and bright panda can be said to be the traffic password.

Thirdly, it has profound meaning. "Ice" symbolizes purity and strength, which are the characteristics of the Winter Olympics; "Dundun" means honest, healthy, lively and cute, which fits the overall image of the panda. It is not only the fine tradition of the Chinese nation, but also symbolizes the strong strength of the Winter Olympics athletes. Physical fitness, mental toughness and inspiring Olympic spirit. Both the name and appearance have distinct Chinese characteristics, demonstrating cultural confidence and national pride.

Fourth, it is the product of cultural confidence, the display of unique ideas, and the promotion of profound culture. "Bingdundun" became a traffic star, which stems from the broadness of Chinese culture and national self-confidence. The popularity of Winter Olympics products such as "Bingdundun" reflects the continuous improvement of China's cultural soft power and is also a demonstration of national pride and self-confidence.

Fifth, it is the enthusiasm of people at home and abroad for the Winter Olympics, the love for sports, and the display of China’s strength.

Sixth, the platform is high. The Winter Olympics allowed more people to see the mascot Bing Dundun, and provided people with a window for emotional expression. Showing off Bing Dundun has become the most direct way for people to experience the Winter Olympics. In fact, not only Bingdundun, but also Winter Olympics elements such as plush toys, commemorative badges, and figures are also very popular.

In the end, of course, it was the media propaganda and foreign friends who made great contributions and successfully exported the "Bing Dundun" image of China abroad. After a Japanese reporter reported that Bingdundun was showing off his badge at the figure skating scene, many foreign athletes spontaneously promoted it, and the media, businesses, etc. participated in it, making Bingdundun continue to be popular. For example, Japanese players and Japanese media spared no effort to spontaneously promote "Bing Dundun", and Swedish and American players also spontaneously posted pictures on social media - making netizens around the world "envious and jealous", wishing everyone could have one.

Thus, "the right time, the right place and the right people" have become the reason why Bingdundun has become so popular and won praise. In fact, sometimes I think about it, people often talk about cultural export, but in fact Bingdundun is just like Xiaofuwa before. , are all "Chinese impressions" that combine Chinese tradition and modernity for the world to see.

————What are the design ingenuities behind “Bingdundun”?

"Bingdundun" combines the image of a panda with an ice crystal shell, reflecting the characteristics of winter ice and snow sports. The panda is a world-recognized national treasure of China, with a friendly, cute and naive image. The panda's head is decorated with a colorful halo, which is inspired by the "Ice Ribbon" rendering of the National Speed ??Skating Stadium of the Beijing Winter Olympics. The shape of the head shell is taken from an ice and snow sports helmet. The "Ice Ribbon", the national speed skating venue of the Olympic Games, has flowing bright colored lines symbolizing the ice and snow sports track and 5G high technology; the heart-shaped pattern on the palm of the left hand represents the host country's warm welcome to friends from all over the world.

The overall shape of the panda is like an astronaut. He is an ice and snow sports expert from the future. It means the combination of modern technology and ice and snow sports, embodying the pursuit of excellence, leading the times, and the infinite possibilities for the future. The design team from Guangmei used ice shells to coat the giant pandas and incorporated elements of ice and snow, thus a futuristic mascot that resembled an astronaut was born.

As the mascots of the Beijing 2022 Winter Olympics and Winter Paralympics, "Bingdundun" and "Xuerongrong" have attracted widespread attention since their debut. Since the opening of the Beijing Winter Olympics, the mascots " "Bingdundun" is even more popular inside and outside the stadium, online and offline, and there is even a situation where "it's hard to find a trick". In response, on February 6, at the regular press conference of the Winter Olympics, Zhao Weidong, spokesperson of the Beijing Winter Olympics Organizing Committee, responded that relevant departments are increasing coordination efforts to increase the supply of "Ice Dundun". Behind the honest and lovely images of “Bingdundun” and “Xuerongrong” lies the innovative and ingenuity of the design team. Why is "Bingdundun" so popular? What are the ingenious ideas behind its design? Cao Xue, head of the mascot design team for the Beijing Winter Olympics and professor at the Guangzhou Academy of Fine Arts, told the story behind it.

The design team led by Cao Xue consists of 14 people, all of whom are teachers and graduate students from the school of visual art and design. Recalling the creation and revision process of the past ten months, Cao Xue was very emotional. During that period, everyone had almost no holidays. They revised and discussed repeatedly every day, and drew tens of thousands of manuscripts in one day. In the end, the panda was used as the prototype. The designed image of "Bing Dundun" stood out from nearly 6,000 works from 35 countries.

The ice shell shape of "Bing Dundun" is not only related to ice and snow sports, but also full of a sense of technology and future. Cao Xue introduced that the ice shell came from one of the team's first shortlisted proposals - "Candied Haws". Although the idea of ??"Candied haws" was widely praised, it was not enough to represent the image of a big country, so the team made repeated attempts to turn the ice shell into The image in it was changed to elk, tiger, rabbit... Various ideas were constantly proposed and overturned. In the end, everyone still felt that the national treasure panda was the most loved by people all over the world. In order to make the image of the panda look more lovable, Cao Xue and his team members flew to the Wolong Giant Panda Nature Reserve in Sichuan for on-site observation. They found that the young pandas walked in a pigeon-toed shape, and their head-to-body ratio was also different from that of adult pandas, making them look more attractive. It's cute and cute, so we based it on the image of a young panda. The panda's head is surrounded by an "ice ribbon" of five-ring colors, and the image resembles an astronaut wearing a technological coat.

Regarding the popularity of "Bingdundun", Cao Xue said that she thought it would be popular, but she did not expect it to be so popular. Even her son did not buy it in the store. "Its ice crystal shell is cold, but the image looks warm and cute. I believe this warmth can be felt by everyone."

Cao Xue said that she was able to participate in the design of the mascot for the Winter Olympics. Every member of the team feels very honored to work, especially for the students who participated. It is also the best practical education. "I hope it can become a classic and leave a deep memory in the history of the Olympics."

Bing Dundun, I have long heard that you are a unique panda. You not only have a Chinese name, but also an English name. It turns out that your English name is "BingDwenDwen".

It is the mascot of the Winter Olympics, which means honest, healthy, lively and cute. It symbolizes the strong body, tenacious will and inspiring Olympic spirit of the Winter Olympic athletes.

Then let us build a dream of ice and snow and look towards the future together!