Centralized purchasing slogan

Brokeback Survival and the Development of McDonald's

McDonald's is the world-famous king of fast food industry. Its chain stores are all over the world, with an annual income of more than 20 billion US dollars. How did such a huge enterprise develop?

When it comes to the history of McDonald's, I have to mention two brothers, Mike and Dick, who started this business first, but Crocker really carried forward the cause of McDonald's. Before meeting Crocker, Mike and Dick brothers lacked foresight, didn't know the value of the word "McDonald's" at all, and didn't know the management of the enterprise at all, so the McDonald's they operated has been in recession.

/kloc-one day in 0/954, Crocker and the Mai brothers formally reached an agency chain agreement, and Crocker officially obtained the right to develop the McDonald's restaurant chain.

One day in March, 1955, the JE-style McDonald's Company was established. Crocker made full use of his previous experience and began to create a unique chain operation. In the following short period of 10, McDonald's company developed rapidly. However, the company is still facing a bigger problem, that is, how to develop rapidly in a highly competitive environment, which has become a top priority at that time. At this time, with the rapid development of the company's chain stores, the obstacles of the Mike brothers to the company's development are becoming more and more obvious. On the one hand, the Mike brothers are conservative and shortsighted. On the other hand, the Mike brothers draw 0.5% of the chain store's operating income every year according to the contract, which makes the development of McDonald's seriously short of funds and unable to grow rapidly. At this critical moment, Mike and Dick offered to sell their shares, which undoubtedly made things worse. However, after hard work, Crowe and his colleagues finally managed to raise a loan of $2.7 million in exchange for the full operation right of McDonald's. Although it seemed expensive at that time, today, the decision at that time was very worthwhile. Because at that time, if we didn't take over all the rights from the Mike brothers, according to the current annual sales of the whole company of nearly $30 billion, we would have to pay the Mike brothers a royalty of $65.438+$50 million every year. For McDonald's today, the loss will be even greater, not to mention that without the decision at that time, McDonald's could not have such a large scale today. It is because of Crocker's far-sighted vision and the courage to survive with a broken arm that McDonald's Kingdom is today.

In short, McDonald's finally gained freedom and independence after paying a heavy price, and the price of $2.7 million finally brought McDonald's take-off.

Management enlightenment

In nature, many animals have the instinct to survive with broken arms, such as geckos and lizards. Although the broken arm hurts, it is much more cost-effective than losing your life. Besides, sometimes broken things may grow back, but once life is lost, it can't be retrieved. Many people understand this truth, but it takes a lot of courage to make such a decision. McDonald's was able to take off because Crocker had the courage to survive with such a broken arm at that time. It takes courage and courage to make a decision at a critical moment, and only by giving him up can he succeed.

++++++++++++++++++++++++++++++++++++

Yaohan: The sunken aircraft carrier.

Wada Kazuo, the 68-year-old founder of Yaohan Group, became a legend with his autobiography Yaohan-From Zero to Billion. He is a small owner of several Yaohan grocery stores in Shizuoka Prefecture. He inherited the fruit and vegetable shop run by his parents, and wrote a typical "A Xin" story of hard struggle. In the late 1960s, when large supermarkets sprang up in Japan, he found another way to expand overseas because he was unable to compete. Yaohan's predecessor was 1973, and 10 was a private limited company first registered in Hong Kong in June. 1984, Wada Kazuo entered Hong Kong, opened nine Yaohan department stores in succession, and one Macau * * * developed 10 branch, and built a department store kingdom in just a few years. By May of 1990, he moved his Yaohan headquarters to Hong Kong for165438+50 million Hong Kong dollars to show his determination to take root in Hong Kong. 1993, when the Hong Kong economy was in a period of adjustment, he saw the market potential of mainland China, moved his headquarters in Yaohan to Shanghai, and opened three department stores in Sha Tau Kok, Shanghai and Beijing. After decades of development, it has become a famous department store group, and its fighting spirit cannot but be moved. With its extraordinary courage and debt management, Hotan Shijia has enabled Yaohan to quickly set up 765,438+0 chain stores in Japan and 27 branch networks overseas, and its rapid development has really left its peers behind. This dare to directly raise funds from the capital market and rapidly develop chain stores to occupy the market was once praised by Japanese financial circles. Only from 1990 to 1994, Yaohan issued convertible bonds with a total value of about 50 billion yen (about RMB 3.5 billion). In recent years, the rapid momentum of Yaohan's large-scale entry into the China market has attracted worldwide attention. In addition to moving the group headquarters to Shanghai, they also solemnly announced the establishment of 65,438+0,000 supermarkets in China, and established the first large-scale Sino-foreign joint venture retail business enterprise in China. This once made many domestic businesses feel great pressure. Although Yaohan is bankrupt, the eagle with broken wings is still an eagle. And some of our listed companies are just lazy to make progress in order to raise "no need to repay the loan". Therefore, we should learn from its decades of continuous expansion and learn the spirit of self-improvement and perseverance.

+++++++++++++++++++++++++++++++++++++

The Historical Development of Wal-Mart

Like the first store, today's Wal-Mart is still driven by three basic beliefs. Although Mr Sam has left us, his thoughts and philosophy will always lead us to success. Wal-Mart's success today stems from the fact that it is never satisfied with the status quo of the company. Wal-Mart is a visionary company. It cherishes its past very much and is good at learning from it, but it will not rest on its laurels. The following sequence of events reflects the development of Wal-Mart.

1960s

1962 Sam? Walton founded the company and opened the first Wal-Mart department store in Rogers City, Arkansas.

1969101October 3 1 day, Wal-Mart Stores Limited was established.

1970s

1970, the company established its headquarters and the first distribution center in Bentonville, Arkansas.

1972 wal-mart's shares were approved for listing on the new york stock exchange.

1975 Sam? Inspired by Korean workers, Walton launched the famous "Cheers to Wal-Mart".

1980s

1983, the first Sam member store opened in Oklahoma, a midwestern city in the United States.

1984 Sam? Walton kept his promise to employees, and the company's profit before tax reached 8%. He dances hula on Wall Street.

1984 David? Glass became the president of the company.

Wal-Mart's satellite network was built in 1987, which is the largest private satellite system in the United States.

1988 David? Glass became the CEO of the company.

1988 the first wal-mart shopping plaza opened in Washington, Missouri.

1990s

1990 Wal-Mart became the largest retailer in the United States.

199 1 year, Wal-Mart opened its Mexico City store, and Wal-Mart began to enter overseas markets.

1992 March 17 Sam? Mr. Walton was founded by American President George W.? Medal of Freedom awarded by Bush.

Sam, April 5 1992? Mr. Walton passed away.

1April 7, 992 s? Robertson? Walton became the chairman of the board of directors of the company.

1992 Wal-Mart enters Puerto Rico.

1993 Wal-Mart International Department was established, Bobby? Martin became the president and CEO of the international department.

The first week's sales 1993 12 reached $65,438 billion.

1994 Acquired Canada 122 Woolco Store.

1995 entered Argentina and Brazil.

1996 entered China by establishing a joint venture company.

1997 became the largest private employer in the United States.

1997 has 680,000 employees in the United States and115,000 employees outside the United States.

1997 Wal-Mart became the Dow Jones Industrial Average.

1997 Wal-Mart's annual sales exceeded100 billion USD for the first time, reaching 105 billion USD.

1998 acquired 2 1 Wertkauf and entered Germany.

1998 first launched community stores, and Arkansas opened three community stores.

198 The annual charitable donations exceeded1000000 USD, reaching1020000 USD.

1998 entered Korea through the establishment of a joint venture company.

1999 has a total staff of 1 1400, making it the largest private employer in the world.

1999 acquired ASDA group (with 229 stores) and entered the uk.

2 1 early century

In 2000, it ranked fifth among the "most admired companies in the world" selected by Fortune magazine.

In 2000, Lisiger became the president and CEO of Wal-Mart.

200 1 year, ranked third in "America's most admired company" by Fortune magazine.

200 1 single-day sales hit a record, reaching 125 billion dollars the day after Thanksgiving.

In 2002, it ranked first in Fortune Global 500 and the most respected enterprise in the United States.

In 2003, it ranked first again among the most respected enterprises in the United States selected by Fortune magazine.