Hotel event planning

Hotel Event Planning Part 1

In order to improve the service quality of the front office, lay a solid foundation for the opening of the hotel, and fully demonstrate the spiritual civilization of the front office, the "Service Star" selection is specially launched The activities and plans are formulated as follows:

1. Scope of selection

All employees of the front office department.

2. Selection and Title

Three “Front Office Service Stars” will be selected every month.

3. Selection conditions

(1) Necessary conditions

1. Work continuously in the front office for more than 3 months;

2. Comply with the hotel's attendance discipline and have no absences in the month; no fault sheets or above penalties have been received throughout the month.

3. Have strong business skills and good service awareness; be a team player; perform well in life and have high moral character;

(2) Conditions and rules

1. Appearance meets the relevant requirements of the hotel and department.

2. Play an important role in this position, complete the job well, and be unanimously recognized and praised by customers and department personnel.

3. Dedicated and dedicated, willing to help others, warm and polite to guests, getting along well with colleagues, and respectful and obedient to leaders.

4. Able to quickly reflect guests’ opinions and complaints and meet their needs; there were no guest complaints or major liability accidents that month;

5. In terms of service, business skills, management, and safety Proactively put forward rational suggestions on aspects such as environmental protection, energy saving and consumption reduction.

6. Actively participate in various trainings and activities organized by the hotel or department. 4. Selection Procedure This service star selection adopts the method of “divisional recommendation, centralized review, and unified commendation”.

(1) On the basis of carrying out service star selection activities, each branch will () recommend qualified candidates to the front office manager based on the selection conditions.

(2) Principles of quota allocation

1. Each branch can recommend one employee as a department service star candidate;

2. Position service star In principle, the candidate recommendation quota is based on one person from each division. If there are outstanding performers, they can also be recommended at the same time.

(3) Selection

The front office manager will organize the supervisors of each branch to conduct a comprehensive evaluation of the service star candidates reported by each branch, and the department director will be responsible for reviewing the evaluation results. After review, 3 front office service stars were identified.

(4) Commendation

The department director will commend the monthly service stars at the regular meeting of the front office; and post personal work photos on the whiteboard in the break room. At the same time, 100 yuan in cash will be given as a reward.

5. Activity Time

On the premise that it does not conflict with the hotel’s overall activity plan and related policies, this activity will be carried out for a long time from October 1st. On the 25th of every month, each branch sends the list of candidates to the front office manager. Hotel security department work ideas and hotel emergency drill plan for suspected explosives. Hotel event planning 2

1. Market environment analysis

1. Our store is not open yet, so we will not discuss and study the problems existing in the operation of our store for the time being.

2. Analysis of the surrounding environment

Although the overall consumption level of our county is average, the geographical location of our store (our store is located in the bustling area of ????the center of the county on Shuzhou Avenue, is a must for going to Tianzhu Mountain Scenic Area). Road) Its location is superior and the transportation is extremely convenient. The best hotel for tourists visiting Tianzhu Mountain Scenic Area or government officials for inspection. Along with the country's macro-policy, we advocate and promote rural urbanization, help farmers start their own businesses, train farmers' personal skills, increase farmers' jobs, increase farmers' per capita income, and turn the countryside into a beautiful blueprint for a well-off village. Although our hotel is a four-star high-end hotel, as long as you have the spending power, you are our customer and your God.

Therefore, the residents around the county are our potential customer base, waiting for us to explore this market

3. Competitor analysis

The hotels in the scenic area and the Seven Fairies Hotel have strong funds They have good soft and hard facilities and are our very strong competitors. Their disadvantages are that they are far away from the county, have high market positioning, and have a single target market. They mainly target the tourism industry and government reception market. The general operating status of Qianyang International Hotel is not bad, and the location is also superior. However, with the increasingly fierce competition, their recent room discounts are too large. Regular customers have booked 140 standard rooms, which are almost the same as fast ones. His behavior is a form of membership action but neglect of membership marketing. It increases the room occupancy rate, but it seriously damages the hotel's brand image and conflicts with the hotel's own positioning. If you ask guests to apply for a gold membership card, the effect will be different. Henghua Hotel, Wancheng Hotel, and Tianzhu International Hotel are better hotels in the county. Their overall operating conditions are pretty good, but they also have common operating problems:

(1) The target customer group is not positioned accurately and is too narrow. The main reason is that there are too many hotels, supply exceeds demand, and the business models are similar, without their own characteristics or positioned too high, making it difficult for consumers to accept them. In addition, there are certain problems with the service quality of some hotels, which affects the service quality. For example: Snow Lake Hotel wanted to open a rural wedding banquet market a few years ago, and it attracted customers. However, they did not put much effort into the quality of the dishes, and their neglect indirectly resulted in not fully respecting the customers. After the wedding banquet, some people said that the food tasted bad, and some said that the portions were too small. In short, the first impact on customers was that the food in the hotel was not as good as that cooked in rural areas. In the end, the hotel's catering department was not running well and had to find someone to contract it. It was recently taken back and renovated.

(2) The news and publicity was not enough, and it failed to cause a big sensation in the market. The market visibility was small, and the public was unable to have an in-depth understanding of its features, services, banquet standards, and room prices. I don’t know at all. If you don’t believe you can do an experiment, find ten people on the street. If you ask them the name of the hotel, they will definitely know it. If you ask them about the service items and prices, there will definitely not be many people who have a deep understanding of the characteristics.

(3), my store There are many express hotels, small hotels and small restaurants around. Although it does not have the strength to compete with us in terms of business capabilities, it has attracted a large number of nearby residents and merchants with its low housing prices and high-quality and low-priced low-end dishes. The hotel’s 20xx marketing plan—planning book. Overall, their operating conditions are good, and although our facilities and services are good, due to differences in market positioning, our potential market influence on developing county and city citizens in the future is great, and they are also very strong competitors. one.

(4) Chuanlou Hotel is a well-run hotel in the catering industry in Qianshan. It is located next to the bus terminal and has a very advantageous location. Its retro decoration style is very comprehensive, it has been in business for a long time, and it has its own profound hotel culture, brand image and regular customer base. Every time you pass by, you can see different slogans, such as: a certain student’s apprenticeship banquet, a certain leader’s inspection of Qianshan, a certain lady’s wedding banquet, and the latest one is a certain chef’s personal visit to Chuanlou Hotel. In recent years, Chuanlou Express Hotel has been opened in Qianshan and a Chuanlou branch has been opened in Hefei. Its market share has continued to expand. It is only a few steps away from our store and is our largest competitor in the catering department.

4. Analysis of our store’s advantages

(1) Our store is invested by Dadi Real Estate Co., Ltd. (formerly Qianshan County No. 8 Construction and Installation Co., Ltd.) according to four-star standards Construction, Chairman Lin Ping has been operating real estate for many years with strong financial strength, and it is managed by Anhui Haihao Hotel Engineering Management Consulting Co., Ltd. Therefore, when planning carefully, we should also make full use of the hotel brand effect we have just established, fully explore the huge connotation of its brand, so that consumers will not have doubts about our guest rooms and catering products, and fully believe that we provide high-quality products. .

(2) Our store has good hardware facilities, strong funds, and its own underground parking garage, which can attract passing tourists and local merchants.

The hotel’s strong strength provides conditions for our development. Convenient transportation and superior geographical location and a huge potential customer base, good hardware and high-quality staff who are being trained provide us with provides broad space for development.

2. Target market analysis

The target market is the most promising consumer group. The clarification of the target market can not only avoid the waste of influence, but also make the advertisement particularly targeted. Advertising without a target market is tantamount to "a blind man riding a blind horse." Qianshan's tourism industry has developed rapidly in recent years, driving Qianshan's service industry and creating a mature entertainment market. Zhejiang, Jiangsu, and Shanghai are economically developed provinces and cities. The opening of high-speed trains and the development of highways have shortened the distance between our county and these provinces and cities. This is one of our target markets. As long as we work hard to develop and strengthen publicity, we will have the opportunity to occupy a place in this market.

Segment the market based on human factors. I mentioned earlier that a hotel wanted to develop the rural wedding banquet market but failed. This can also become our target market. If others can't do it, it doesn't mean we can't do it. As long as we make adequate preparations, promote the brand, strengthen publicity, use favorable promotions, change customers' minds, and let customers enjoy a noble sense of honor when they come to dine in our restaurant.

The individual customer market is an uncertain market. Individual customers are generally divided into one-time customers and non-positioned customers. They are generally customers who will be attracted to whichever hotel has features and benefits. We give full play to the marketing effect of the membership system and carefully design membership packages; track, collect and analyze individual customer market information in real time, and strengthen advertising and promotion activities!

3. General marketing strategy

1. "People's high-end hotel" establishes the culture of our hotel with unique characteristics and is a magic weapon to attract consumers with unique culture. We position the hotel culturally and position the hotel for middle- and high-income tourists and county and city citizens. But it does not mean that the taste of the hotel and the quality of the products will be reduced. We want to provide customers with high-quality catering products and services at low prices. Don't trade low quality for low price. This is a sign of respect for customers.

2 Carry out three-dimensional publicity and highlight the characteristics of the hotel, so that consumers can have a perceptual understanding of Shuzhou International Hotel. Let consumers realize that what we provide them is a place where they can enjoy life. We can use the hotel's environment and location on TV to attract consumers' patronage, so that customers can feel a sense of " "Noble" satisfaction.

3. Use strong advertising, such as media, advertising vehicles, walking around the streets, and handing out flyers to create a sensation in the first phase and serve as strong sales. Thereby attracting the attention of a large number of consumers and establishing popularity. Hotel Event Planning Part 3

1. Origin of the event

In order to celebrate the annual "June 1st" International Children's Day and let the children have a happy and meaningful festival, To create opportunities for parents to care for their children, Jiangnan Catering Group has carefully prepared delicious children's set meals, exciting cultural evenings, colorful cakes, and the doors of each restaurant are decorated with colorful balloons. During the Children's Day period, childlike innocence is rippling. Let the children spend an unforgettable "June 1" Children's Day in a joyful world and a colorful world of food. At that time, various departments in Jiangnan will launch a series of high-quality dishes and delicacies. Through the development of this event, Jiangnan will improve its reputation in Taiyuan and Shanxi Its reputation attracts more families to come to Jiangnan for consumption, allowing parents and children to come to Jiangnan to share delicious food and experience happiness.

2. Activity time:

May 28th - June 1st

3. Activity theme:

Happy childhood Endless excitement - Jiangnan Art Children's Festival

4. Activity content:

At that time, various departments in Jiangnan will give participating children a surprise, a piece of happiness, and a piece of music by planning themed activities. An unforgettable memory, a 20xx Children's Day that will be unforgettable for a lifetime.

(1) Grand Hotel “Happy Childhood is Unlimited Wonderful” Art Children’s Day Party Program Design Institute

1. Children's Song Singing Competition: The repertoire is twenty children's songs with background music. Parts 1, 3, and Grand Hotel are held at the same time. Each department determines the number of children to sign up according to the situation.

2. Children's dance performance: provided by Oriental Jiayi Performance Company, only performed at the party in the hotel at intervals - someone is responsible for the implementation.

3. Children's painting and calligraphy competition: All children who come to the store in advance to book a children's package can sign up for the painting and calligraphy competition. All guests at the party will take a group photo with the top six in the hotel and award prizes

4. Interesting riddle quiz: *** Set up 100 riddles, part one and part two, to be conducted in the hotel at the same time. The party at the hotel will be randomly arranged and the host will be in charge.

5. Jiangnan Children's Children's Song Reciting Competition: held simultaneously in the first department, second department, and big hotel. "Good luck to the baby on Children's Day, Jiangnan catering expressions" welcome Children's Day, the smiling mother loves the little baby to come to Jiangnan, gather together to have a happy Children's Day dinner, mommy asks to play games, babies must love each other, and Jiangnan gives fragrant prizes You sing children's songs with a cheerful expression, dance and take sweet photos. You walk east and west and have fun. You fill the cup with tea. As long as the baby is happy, it's okay if the aunt is tired. 61 Jiangnan Come to the party and enjoy the most food and entertainment. (II) Combined Transport Promotion:

Event 1. From May 28th to June 1st, anyone who book a hotel in Jiangnan Department 1, 2 or 3 Those who take the children's entertainment package will receive a free ticket to the hotel's "Happy Childhood Unlimited Wonderful" themed children's cultural evening; event two, May 28-June 1, anyone who comes to dine at any Jiangnan store during the Children's Day period Anyone who comes will receive a free balloon.

(3) On-site decoration of the hotel party:

1. Stage design: The theme background cloth of "Happy Childhood is Unlimited Wonders" is decorated with pink gauze and balloons printed with Children's Day blessings, highlighting the childlike and competitive atmosphere.

2. Decoration in the banquet hall: Decorate with balloons and colorful paper flowers

3. Basic embellishments: Post collected children’s drawings on various speakers and glass in the banquet hall as an exhibition

5. Event promotion

1. Background music: In the hotel lobby and packages Children's favorite songs are played in the room, such as (Little Swallow) (Reading) (Singing and Smiling) (Good Dad, Bad Dad) (Red Star Song) (Happy Holidays) (Two Little Stars) (Let's Dance) ) (Children in the mountains) (Young Pioneers) (Happy Birthday) (Only mothers are good in the world) (Wahaha) (I love Beijing Tiananmen) (How happy we are) (Every time I walk past the teacher’s window) (Edelweiss) (Grandma Bridge) (Looking for Momo) (Little Rabbit Guaiguai), a total of 20 children's songs, which can be played in the hall and private rooms, and children can learn to sing;

2. Foyer decoration: The first, third and large hotels use balloons to decorate the colorful doors to create a lively atmosphere for Children's Day.

3. Media promotion: Shanxi Communications Station, Taiyuan Communications Station, Shanxi Daily "Economic News", and Life Morning News.

4. Visual promotion: Each store will start promotion on May 28 (three days in advance), mainly through banners, roll-up banners, color page menus, word-of-mouth communication, introductions to new and old customers, etc. . Hotel Event Planning Part 4

In order to create a positive, healthy and upward working atmosphere, stimulate the vitality of hotel employees, and gather the strength of employees to better serve tourism reception work,

1. After research, it was decided to launch the "Hotel Staff Fitness Plan Series".

2. Activities: See the attached table for details of the activities and rules. If other activities need to be arranged, employees should propose them based on actual fitness needs and implement them after research and approval.

3. Scope of activities: Hotel parking lot.

4. Participants: All hotel employees can freely combine in groups of three

5. Organizational form: Activities are randomly combined in the form of competitions, and groups participate in hula hoop, shuttlecock kicking, and rope skipping. Each event is ranked according to the results of one round. The winners of the competition will be given certain rewards. 7. Registration location: Human Resources Department

8. Internal telephone number: 5005

Employees are welcome to sign up. Attached are:

Employee fitness activity competition rules

1. Competition Referee Team

Chief Referee:

Deputy Chief Referee:

Referee: Rope skipping - hula hoop - kicking Shuttlecock

Score statistician:

2. General rules of the competition

1. Competition items:

Hula hoop, shuttlecock kicking, rope skipping 3 Each person in each group must participate in each event. No abstention is allowed without special reasons. If you abstain, you will be disqualified from the triathlon.

2. Organizational form:

The competition activities are divided into categories: hula hoop, shuttlecock kicking, rope skipping and other three events will be held in one round, and the ranking will be based on the average score of each group. .

3. Reward method:

The competition will be divided into the top one in individual events, the top one in triathlon, and the top three in the group.

IV. Event Arrangements: 1. Referees and statisticians should arrive at the venue 10 minutes in advance on the match day; if they are unable to participate on time for special reasons, they should be notified 1 day in advance. 2. The participating groups shall participate in the competition on time according to the order of the schedule. If you are unable to participate on time due to special reasons, you must inform 1 day in advance. 3. The referee is responsible for receiving the "Game Result Record Sheet" from the performance statistician, and submits it to the performance statistician for unified registration after the game. 4. The performance statistician is responsible for recording and summarizing the scores submitted by the referee for each session. 5. The Human Resources Department will publish the results of the competition on the company website and post them in the employee canteen. 6. Others:

The referee of each game is responsible for ruling on the specific situation in the game; the chief referee and deputy chief referee are responsible for the interpretation and ruling of specific technical issues; the right to interpret this event is left to the Human Resources Department .

3. Competition event details

Rope skipping: The player with the most rope skipping times within one minute wins; if there is an extra round, the time will be half a minute.

Hula Hoop: The player with the most circles within 3 minutes will win; if the number of times is the same, an extra round will be required and the time will be one minute. The counting will stop when the hula hoop touches the ground. You are not allowed to use both hands to hold the hoop to make adjustments during exercise. Otherwise, it will be considered a violation and the counting will stop.

Kick the shuttlecock: The player who kicks the shuttlecock more times in one minute wins. When the shuttlecock hits the ground, the count ends. Hotel Activity Planning Part 5

The plan for carrying out fitness activities for hotel employees is to create a positive, healthy and upward working atmosphere, stimulate the vitality of hotel employees, and gather the strength of employees to better serve tourism reception work. , after research, it was decided to launch a "hotel employee fitness plan series of activities".

1. Activity time: Starting at 13:30 pm on December 21, 20xx (if it does not end, it will be continued at 13:30 pm the next day)

2. Activities Projects: See the attached table for details of activity projects and activity rules. If other activities need to be arranged, employees should propose them based on actual fitness needs and implement them after research and approval.

3. Scope of activities: Hotel parking lot.

4. Participants: All hotel employees (in units of three) can combine freely

5. Organizational form: Activities can be combined randomly in the form of competitions, and groups can participate in hula hoops, shuttlecock kicking, The three events of rope skipping are ranked according to the results of one round. The winners of the competition will be given certain rewards.

6. Time: 12:00 am from December 17 to 21, 20xx

7. Registration location: Human Resources Department

8. Internal telephone number: 5005 Employees are welcome to sign up to participate

Attached: Employee Fitness Activity Competition Rules

1. Competition Referee Team

Chief Referee: Deputy Chief Referee: Referee : Rope skipping - Hula hoop - Shuttlecock kicking - Score statistician:

2. General rules of the competition

(1) Competition items: hula hoop, shuttlecock kicking and rope skipping Events: Each person in each group must participate, and no abstention is allowed without special reasons (such as abstention will disqualify the triathlon).

(2) Organizational form: The competition activities are divided into categories: hula hoop, shuttlecock kicking, rope skipping and other three events are held in one round, and the rankings are ranked according to the average score of each group.

(3) Reward method: The competition is divided into three categories: one for the top individual event, one for the top in the triathlon, and one for each of the top three in the group.

(4) Event arrangements:

1. Referees and statisticians should arrive at the venue 10 minutes in advance on the match day; (if there are special reasons for being unable to participate on time, they should arrive in advance Notification will be given within 1 day.)

2. The participating teams will participate on time according to the schedule. If you are unable to participate on time due to special reasons, you must inform 1 day in advance.

3. The referee is responsible for receiving the "Game Result Record Sheet" from the score statistician, and submits it to the score statistician for unified registration after the game.

4. The score statistician is responsible Record and summarize the scores submitted by the referee for each session.

5. The Human Resources Department will publish the competition results on the company website and post them in the employee canteen.

6. Others: The specific situation in the game is determined by the referee of each game; the chief referee and deputy chief referee are responsible for the interpretation and ruling of specific technical issues; the right to interpret this event is left to the Human Resources Department .

3. Competition Event Details Rope Skipping

The player with the most rope skipping times within one minute will win; if there is an extra round, the time will be half a minute. Hula hoop: The player with the most hoops within 3 minutes wins; if the number of hoops is the same, an extra round will be required and the time is one minute. The counting will stop when the hula hoop touches the ground. You are not allowed to use both hands to hold the hoop to make adjustments during exercise. Otherwise, it will be considered a violation and the counting will be stopped. Shuttlecock kicking: The player who kicks the shuttlecock more times in one minute wins. When the shuttlecock hits the ground, the count ends.

Hotel Event Planning Chapter 6

Event time:

From now until September 30th

Event location:

Chinese restaurant on the first floor

Target audience:

All customers with individual tables (except for private rooms and those with two or more tables)

Activity content:

Anyway, all Taiwanese customers who enter the store during the event can enjoy the discounts

1. Free appetizers

2. Free fruit platters

3. A special dish every day

4. Get a 20 yuan voucher for every 100 yuan spent in Taiwan

Event plan for the entrance banquet The theme of the event: The sea is vast and the fish can leap high into the sky. Fly

Activity time:

From now until September 30th

Activity content::

Activity 1: 1. Anyone in Our store has reserved 5 tables for the study banquet, the standard is 599 yuan/seat, and two bottles of drinks will be given to each table

2. Two free beers

Activity 2: 1. Anyone who makes a reservation for studying in our store Banquet for 10 tables, the standard is 599 yuan/seat, and a gift package with a 500 yuan gift certificate is given

2. A luxury room is given as a gift

3. A student bathing gift box is given as a gift

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Activity 3: 1. Anyone who reserves 20 tables for the college entrance banquet in our store at a standard of 599 yuan/seat will receive a gift package of 800 yuan gift certificates

2. Two luxury rooms will be given as a gift

3. A free high-level password box for students

Note: In addition to participating in the above preferential activities, our store also provides the following value-added services for free:

1. Provide emcee for free

2. Provide free electronic screen to play blessings on a rolling basis

3. Provide free POP signage

4. Free Provide speaker equipment

5. Provide free sign-in desk

6. Provide free affordable drinks