Wechat applet, how to achieve rapid drainage?

More and more merchants are pouring into the traffic market of WeChat applet, hoping to seize the traffic of WeChat users as soon as possible. Then how to effectively drain in the operation of small programs is particularly important. Let's take a look at the five ways to promote the drainage of small programs in the mall.

Five ways to promote and drain applets:

1. Open nearby applets and search for a function

After the merchants open the applets, they will be automatically displayed to WeChat users within 5km around, and all eligible applets can be exposed for free in "nearby applets" with free WeChat traffic. The search function suggests that businesses should try their best to conform to SEO standards when naming small programs. The more they conform to users' search habits, the higher the ranking of names closer to brand keywords, and the easier it is for customers to search.

2. Carry out marketing activities

Carry out some marketing activities regularly, such as spike, group fight, bargain, live broadcast, coupons, etc., to stimulate users' consumption psychology of snapping up low-priced goods and achieve the effect of rapid fission promotion in a short time.

3. WeChat group+circle of friends promotion

Generally, it is promoted together with marketing activities, which can notify potential users of the fan group and circle of friends simultaneously. The common way of playing is to forward a lottery and guide fans to actively share the spread. Merchants should pay attention to benign guidance and maintain normal interaction to avoid users' resentment.

4. Promotion in WeChat official account

WeChat official account is a heavyweight product in the WeChat ecosystem. Combining with WeChat official account, it can make up for the defect that small programs can't be actively pushed to users, and achieve complementary product marketing and content social marketing. If a merchant has its own WeChat official account, it can send a message through WeChat official account to convey the latest promotion information and realize user communication and interaction. At present, WeChat official account can directly jump to applets from the menu bar, and can also attach applet QR codes or card jump applets to tweets. If you don't have WeChat official account, you can also cooperate with other WeChat official account to promote it, which requires merchants to have a certain promotion budget cost. WeChat official account can attract fans through high-quality content, and drain them into small programs.

5. Offline promotion

The most common way is to arrange the QR code in the store, and the clerk guides the customers to scan the code and order the order, which avoids wasting time by queuing artificially and can also improve the efficiency of the store. Merchants can put advertisements in elevators, buses and other places in the community, or print activity leaflets and distribute them in places with large traffic, which can play a better role together with concessions.

The above is an introduction to the promotion and drainage methods of small programs in the mall. Merchants and friends can try to find a suitable promotion method based on the actual situation of their products. I believe that small programs that are good at promoting drainage are easier to play with the traffic on WeChat.