1st Anniversary Store Celebration Event Plan_1st Anniversary Event Planning Plan (2)

Shopping mall first anniversary activity plan

1. Activity time: December 1 to December 25, 20__

2. Purpose of the activity:

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1. By planning overall promotions, we will further promote the corporate image, enhance the company's visibility and credibility, lay the foundation for Renrenle to take root in the northwest region, and expand its influence.

2. Through entertainment and diversified promotional activities, stabilize fixed consumer groups in the community, attract consumers around the business district, and trigger the purchasing desire of potential consumer groups.

3. Through a series of store celebration activities, we can more effectively deepen the emotional communication with the people in the community and promote everyone's enjoyment of low prices and excellent services.

4. Take the store celebration as an opportunity and market-oriented to promote the Renrenle brand.

3. Target audience: customers and employees

4. Slogan for the event:

1. Warm congratulations to Renrenle Xi’an Shopping Plaza on its first anniversary

2. Everyone is happy to get together and celebrate the first anniversary of ***

3. Everyone is happy to thank the people in the community for their support and love

4. We will continue to create a more brilliant tomorrow

5. Care starts from every detail, and the service is perfect

6. We are making progress every day and every year

7. Thousands of high-quality products, excellent products Value for money

8. Everyone is happy by your side, and you are in everyone’s heart

9. Celebrating the Double Festival, everyone is happy to give you many surprises

10. Christmas Carnival night, endless craziness and endless surprises

5. Event Arrangement

1gt; Off-site decoration

1.2M_2.4M billboard at the entrance to promote store celebrations, Christmas activity content

Thermal transfer banners 5.5M_90M are hung above the elevators on the first, second and third floors, and 90CM_7M banners are hung outside the venue. Content: Advertising slogans

Both sides of the door are made of flower arrangement art The Adult Renle logo further expands the VI effect.

The inside of the door is also made with flower arrangement art and creative fonts to liven up the atmosphere. The content: I am one year old. 12 air balloons_10 days*** total 840 yuan_10 days, cost 8400 yuan

2gt; venue decoration (cost: 3000 yuan)

At the entrance, The two greeting ladies from the Operation Management Department wore ribbons with the words "Renren Le Store Celebrating the First Anniversary" written on them.

The entrance hall has a flower ball as the center, with a warm-toned cloth extending to the surroundings

A Christmas tree and Santa Claus are arranged at the entrance, and the big tree at the measurement office is covered with colorful star lanterns, Christmas gifts, colorful balls, etc. Santa Claus patterns are pasted on the glass, and snowflakes and candles are sprayed on the glass to decorate the glass. Replace the hanging flags, design a creative pattern, decorate the main passage with store celebrations and Christmas-themed lanterns, and add red cloth to enhance the atmosphere

The elevator on the first floor of the second floor is decorated with cloth. Wave type

Other areas are specifically adjusted and standardized to give people a new feeling

6. Publicity methods:

1. Media publicity;

Choose Xi'an TV station, which has the highest ratings in Xi'an, to insert 15-second commercials during prime time, three times a day, and broadcast in three time periods.

(***Broadcast for 10 days) Cost: 24,000 yuan One-year store celebration activity plan

1. Activity theme

Six surprises and endless joy - __ Supermarket’s first-anniversary brilliant celebration

2. Event Time

June 25th - July 6th

3. Promotional Policy

1. Same birthdays Laugh, get a cake when you enter the store (the first 300 people to enter the store on July 2 will receive a cake)

2. Free Coke (300 cans of Coke will be distributed in different forms every day from 2 to 4)

3. Shopping TV raffle (July 2-July 4, if you purchase a single ticket of __ yuan, you will be given a lottery ticket. No accumulation, no division, and participation with lottery tickets. 2-4 days at 16 pm every day: 00 lottery, only for emerging stores)

4. Auction of super-value products for 10 yuan (various super-value products will be auctioned starting from 10 yuan on the 2nd to 4th, and then the price will be increased in units of 5 yuan each time) Can be an integer multiple of 5, only for Xinxing stores)

5. Add excitement to the Snow Beer Contest (the Snow Beer Contest will be held at the event site every afternoon from the 2nd to the 4th, divided into group matches and finals)

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6. There is a surprise in the shopping ticket (the lucky ticket number will be announced at the event on the 2nd-4th day, and shoppers who enter the store during the event will have the opportunity to receive a mysterious gift)

4. Prize setting and lottery tickets

Prizes: 3 first prize winners will receive a 32-inch LCD TV worth 2,990 yuan at the Shanxia store every day

15 second prize winners will draw a 32-inch LCD TV worth 128 yuan every day A branded electric fan

30 third prize winners, 10 per day, a set of refreshing mats worth NT$38

Lottery coupons: After customers pay for their purchases, go to the service counter with their receipts to receive the coupons. The unit is 38 yuan to receive one lottery ticket per unit, up to three. After receiving the ticket, the service desk staff will supervise to fill in the name, phone number, and password (if you don’t have a phone number, you can fill in the password, the password can be the ID number, birthday, etc.) and then the service desk cover The stamp is valid, put the secondary coupon into the prize box and the customer will keep the original coupon to redeem the prize

5. Publicity plan

External momentum building:

Flyers (general)

Banner (universal)

Promotional vehicle (universal)

Rainbow Gate (universal)

Lucky Dragon (Beishan)

Store decoration: front door display card, stage performance, front flower basket, in-store posters, hanging flags, floor stickers, display adjustment, promotion table, promotion sign, welcome ribbon (for temporary promotion staff), prize box next to the service desk

Advertising slogan:

1.__ Supermarket celebrates its first anniversary with six gifts and two stores celebrate it

2. Shopping draws big prizes, free color TVs and mobile phones

3. All-inclusive special prices and great benefits

4. Wonderful performances and joyful performances

5. Beer competition depends on your ability

Promotional content: Flyer - Side A 1/2 activity theme, six activity slogans, prize pictures

1/2 promotional products

Side B activity theme promotional products slogans

Posters: Some promotional products of the six activities under the theme

Banners: Advertising slogans or six activities

Promotional car: Pictures of the six prizes under the theme

Hanging flags ：Advertising slogan image

Background cloth: Supplier content of the six-theme prize map

Door sign: The six-theme detailed prize map

Specific time schedule

Publicity preparation: June 25-28, organize and implement promotional product details and prices, and customize promotional materials

Publicity finalization: June 28-30, materials are ready, publicity is implemented, and hanging Flag hanging, display adjustment, flag hanging

Store warm-up: Xinxing store will start shopping in advance and issue lottery tickets from the 30th to the 1st (the lottery is valid from July 2nd to 4th)

Promotion Implementation: Implement distributors and installers before the 28th, 28-29

Banners have been hung and posters put up, flyers have been distributed from the 29th to the 30th, and promotional vehicles patrolled the streets and parked in the square from the 30th to the 1st

Preparation for the performance: All stage facilities are in place on the afternoon of the 1st, and the cast and crew have implemented, The program is properly arranged

On the evening of the 1st, the specific staff allocation will be implemented and omissions will be found. All staff will arrange specific procedures and precautions

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