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Content of 5W principle
What (what is this)
Where (where)
Who (who)
When (when)
1H refers to how almost 100% QC projects use the countermeasure table, which is formulated according to the principle of "5W/1H". The corresponding countermeasures in the table are:
What game?
Why the target?
Whose head?
Where is the location?
When time
How to measure
The header of the countermeasure table is
The serial number depends on the goal, place and time of the countermeasure.
What to translate into countermeasures, why to translate into goals and how to translate into measures is a free translation according to the corresponding situation. In quality management, we should use "5W/1H" to represent every normal or abnormal situation.
This tool is used for analysis and operation. What? What should we do about this situation? What countermeasures should be taken? What process does the countermeasure need? Why? Why are you doing this? Is this the best way? Have you actually operated it? Are there any bad results or shortcomings? What is our ultimate goal in doing this? How, how? What methods and measures are taken? Are the measures appropriate? Who, who will do it? Who is in charge? When will it be ready? How long will it take to complete? What is the deadline for completion? Where, where is the finished place? Is it an open place or a closed place? 1) What: This is the first step: What should we do? What's the purpose? -Is that necessary?
2) Why: The second step is-why? What's the point?
These two steps are to eliminate unnecessary work. If you can't pass these two questions, then you must give up the following steps.
3) When: The third step is-date, when is it specified, and is the completion time appropriate?
4) Where: Step 4-Where, where and within what scope? Is there a more suitable place?
5) Who: Step 5- Who is responsible for the formulation? Who is responsible for implementation? Is there anyone more suitable? Can people with low proficiency do it?
Through these three questions, the scope of implementation and the required human resources are determined.
6) How: Finally-how to make it? How to achieve it? Is there a better way?
The question is whether the process can be optimized by adopting the process.
After comprehensively considering these six issues, the plan will not just stay on a dead letter and will never be implemented. 1) What: What do consumers buy in the market?
→ Then plan the product.
2) Why: The reason why consumers buy.
→ Then understand the consumption motivation.
3) Who: What role does the consumer play?
→ Understand who are the decision makers, buyers and users.
4) When: When do consumers buy?
→ Understand the peak, off-peak, off-season and peak seasons.
5) Where: Where do consumers buy?
→ Know the place of consumption
6) How: How do consumers buy?
→ Understand the consumer's personality, social class attributes, product characteristics and other purchase patterns 1) What is the first W?
What is our media goal, a percentage increase in sales or a percentage increase in brand awareness?
2) Who is the second W?
What is the goal of our communication? Are they the target consumers of our products? Do they conform to the principle of our market segmentation?
3) The third w is Where.
Where shall we put the advertisement? First-tier cities or second-and third-tier cities?
4) The fourth w is When.
What is the release time? Is it an expensive prime time or a non-prime file with a relatively low price but a target audience after research?
5) The fifth h is How.
What is advertising creativity? How to make an integrated communication plan? How to monitor after advertising?
6) What channel is the sixth W?
What is the medium of our advertisement? Innovative ways such as TV advertising, print advertising or online advertising?
It is believed that the effect of company advertising will be greatly improved after the thinking process of 5W/1h.
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