How to objectively evaluate the marketing of lv?

On the eve of the opening of FIFA World Cup Qatar 2022 in 2022, while the eyes and concerns of the whole world were highly focused on this top-level sports event, the luxury brand Louis Vuitton posted a chess picture of soccer superstar Messi and Cristiano Ronaldo on the INS account, accompanied by "Victory is a state of mind", killing craziness in various social fields at one time.

Friends who don't pay much attention to football at ordinary times should have heard the names of these two stars long ago, but I believe some people, like Bian Xiao, will slowly put a few question marks in their hearts: Are they in the same box? Why is it epic? How did Lu win hemp?

As a person who hardly pays attention to sports events and stars, I really want to feel the happiness of "I know, I can't tell them apart", so driven by that damn competitiveness and curiosity, I finally found out the context along the internet line, and I must find someone to share this joy (don't laugh at me, okay)! Let's clarify the doubts one by one-

1, the competition between the strong and the strong, who doesn't like to watch?

Messi and Cristiano Ronaldo have been called peerless pride in football by fans since the 2006 World Cup in Germany. Because of their equal strength and respective advantages, almost every game will be pushed to the center of the topic. However, since 16, Messi and Cristiano Ronaldo have been in the same box for very few times, except in stadiums, award ceremonies and other occasions. This time, it is no exaggeration for Lu to let two football superstars play chess face to face as competitors.

To this end, the boiling netizens have not forgotten to put another Argentine football player, De Paulo (ridiculed as "Messi's personal bodyguard"), and they should be vigilant and pay attention to safety even when playing chess. Ha ha. The picture is harmonious and beautiful, but the smell of gunpowder is a little bit, and the volume produced is naturally indispensable. Lu may be the biggest winner.

Although Messi and Cristiano Ronaldo didn't really meet on the set because of different schedules and itineraries, the pictures were also synthesized by LV officials according to their respective shooting materials, but they were always in the same frame. China fans who know the truth also give full play to the wisdom of P-picture, making Messi and Cristiano Ronaldo's framework more localized.

For example, have a street snack together:

Or play cards together:

2, seize the opportunity to create contrast, Lu knows advertising.

When Messi and Cristiano Ronaldo came out, not only the fans were excited, but also the advertising circle was excited. Advertisers praised Lu for his understanding of advertising.

First of all, in terms of time, LV chose the eve of the opening ceremony, just when the global audience's attention and expectation of the event was about to reach its peak, avoiding premature preheating and forgetting, and avoiding overwhelming advertisements to grab traffic after the official start of the game.

In addition, the setting of "playing chess" is also wonderful. Because this World Cup is likely to be a curtain call between Messi and Cristiano Ronaldo, the audience is full of expectations for the game between them, and playing chess is a contest between the wisdom and endurance of both players. Therefore, Messi and Cristiano Ronaldo play in the same box, which also implies that the game between them is ready to go. At the same time, checkerboard is also one of the classic elements of LV, so this is that the audience's emotions have also been mobilized, and advertising is in place. Lu has played a game of chess.

It is worth mentioning that as early as the 20 10 World Cup, Lu had a similar action, putting Pele, Diego Maradona and Zidane in the same frame. Bian Xiao couldn't help sighing: It's good to have money!

Topic 2

China went everywhere except China #

No matter how rich a country is, it cannot do without being made in China.

This topic really makes people laugh and cry.

Sports Xiaobai's first reaction when he saw this topic was "Why didn't the China team participate?" (Don't laugh+1), well, I checked the information and found a sad answer: "China was eliminated from the European qualifiers 12 ahead of schedule with the second-to-last result in the group." But don't be too sad. Although you can't see the wonderful performance of China football team, China can be seen everywhere.

The most eye-catching thing is Hisense's distinctive slogan on the stadium: "China comes first, the world comes second".

In addition, Lourseyre Stadium, the largest stadium in Qatar, was also built by China Railway Construction. Inspired by coconut bowls and enamel lanterns, it is the largest stadium built by China overseas and can accommodate the largest number of people.

Batty Stadium in Las Abouab has a unique appearance, consisting of 974 containers, all from China.

Flags, trophies, jerseys and backpacks are naturally made in China (or Yiwu). According to local Qatari merchants, 60% of the goods in the store come from China.

Referees from China, flag bearers from China, stadiums built in China, advertisements from sponsors in China, all kinds of goods made in China ... Of course, our national treasure, the giant panda, also joined in. The real China went to everything except the football team.

I also want to experience the unhappiness of the rich.

Theme 3

# The Twilight Battle of the Gods #

Night of the gods, your youth.

The twilight of the gods originally meant catastrophe in Nordic mythology, representing the end and rebirth. This World Cup is the last battle of many famous players, so it is called "clash of the titans at dusk".

The golden age to participate in the World Cup is generally between 25 and 33. Now Messi is 35, Cristiano Ronaldo is 37, Mueller is 33 and Neymar is 30 ... All the stars are old enough to play baseball. Four years later, there will be a group of new stars on the stage of the World Cup.

People think this is the last chapter of "the fight between immortals" and eagerly look forward to the birth of a new football superstar. This is the exit of a generation of superstars, mixed with disappointment, and people's memories of their lost youth. As the stars have made impressive achievements in one game after another, the audience unconsciously entered different stages of life and left different memories. So, the exit of the stars is not the end of a generation of youth?