The story of Fat Donglai Life Plaza

"Xuchang Daily" once published a touching story titled "Four Liang Buckwheat Noodles". A customer traveled all over the streets of Xuchang to buy four taels of buckwheat noodles to make medicine for his mother. But the answer I got was either that there was none, or that the quantity was too small to purchase. In desperation, the customer came to Fat Donglai Supermarket, and the salesperson kindly asked him to fill in the out-of-stock registration book. The customer didn't have much hope when she returned home, but the outcome surprised her. At 5 o'clock in the afternoon the next day, two employees of Fat Dong Lai Company delivered four taels of buckwheat noodles to her home for free. The customer was moved to tears.

After listening to this story, I believe you have a preliminary understanding of the reasons for the success of Fat Donglai Supermarket. This is the "customer first" that Fat Donglai puts on the lips of many supermarket chains every day. " and "service first" are truly reflected in my daily work.

True love and honesty to customers win the hearts of the people, Yu Donglai, founder of Fat Donglai, said: "My colleagues and I have carefully studied the characteristics of the Xuchang market: the city is small, the overall consumption level is not high, and some large and medium-sized State-owned enterprises have stopped production and many people have been laid off. But no matter what, people will always consume. As long as we stay close to consumers, think about what they want, and respond to their needs, there will always be business to do." From this, Pang Dong said. We have determined the business philosophy of "being close to ordinary people and satisfying wages and salaries" and have implemented it in our operations. There was a time when the Xuchang market was flooded with counterfeit goods, making it difficult to distinguish between genuine and fake goods, and consumers suffered greatly. At that time, Fat Donglai loudly made a promise to "exchange genuine products for sincerity", not to sell fake products, and to ensure quality, which established the image of "integrity" of Fat Donglai people in the minds of consumers in Xuchang City.

In order to benefit consumers, Pang Donglai adjusts product prices, preferring to reduce profits to satisfy consumers. They tapped the potential internally, purchased goods directly, reduced intermediate links, strengthened management, reduced costs, and passed on profits to customers, thus winning over consumers again.

In operation, Pang Donglai has flexible methods and enthusiastic service. Customers are greeted warmly when they come to shop, actively help with bundling, help the elderly and children deliver goods home, and throw away all change when collecting money. Such little things add up to a big gain, gaining the trust of consumers and gaining popularity for the company.

In the Fat Donglai chain supermarket, when you are tired from walking, there are leisure chairs where you can sit, and you can also pick up a book from the bookshelf and savor it slowly; customers with children can put their children in the Have fun in the free children's playground; if the thing you want to buy is temporarily out of stock, there is a out-of-stock registration book. Within a week, the product you want will appear on the shelf; if the customer is not satisfied with the product, you can You don’t need any reason to return it; if something goes wrong with the small home appliance you bought, just make a phone call and Pang Donglai After-sales Service Center will come to your door to repair it. The famous brand clothing wholesale store has invested more than 100,000 yuan in dry-cleaning equipment, and dry-cleans clothes for free. If the clothes do not fit, we will help you trim, sew, and iron them immediately, regardless of whether the clothes were purchased at Pandong Lai. At Fat Dong Lai, employees cannot be rude to customers in the slightest, otherwise they will lose their jobs.

Fadonglai people use their sincerity, patience and carefulness to gain customers' comfort, satisfaction and assurance, creating an invisible "popularity". The constant flow of people in front of Fat Dong Lai's door and the endless flow of customers in the store are the best rewards that the common people give Fat Dong Lai. Open your mind to participate in international competition. Faced with the swarming supermarket wars and the challenges of China's participation in international competition after joining the WTO, Yu Donglai said frankly: "Competition is a good thing. Without competition, there would be no development of Pangdonglai." Without competition, there would be no prosperity in the Xuchang market; without competition, there would be no benefits for the people. If one day Wal-Mart from the United States, Carrefour from France, and Metro from Germany come to Xuchang, we will welcome them. We can learn a lot of advanced experience, so that our management level and service quality can be continuously improved, so that consumers can get more benefits and better services.

"On New Year's Day in 2002, Pang Donglai Life Plaza grandly opened. This is a key project that Pang Donglai invested heavily in development in 2001, with a total business area of ??more than 20,000 square meters, filling the gap in Xuchang City that does not have a large, comprehensive supermarket. , is also an important step in the seven-year development history of Fat Donglai. On the day of its opening, a city leader spoke highly of Fat Donglai Life Plaza in his congratulatory message. He said: “The opening of Fat Donglai Life Plaza is a great development. It plays an important role in guiding consumption, expanding domestic demand, and stimulating economic growth; it is of great significance for optimizing the development environment and establishing the image of Xuchang. Commerce is the window of a city and an important reflection of a city’s class and taste. With its shopping environment and business management model that are in line with international standards, Fat Donglai Life Plaza has added a beautiful landscape to the city; in order to meet the challenges of foreign investment, Participating in international competition also plays a role in improving internal skills. "Breaking "family-style" management and establishing a modern enterprise system. Like most private enterprises, Pang Donglai also developed from a family enterprise. At the beginning of the business, brothers, sisters, relatives and friends went through a difficult and tortuous journey together. After the company gradually developed and expanded, Yu Donglai carefully studied the reasons for the success and failure of some private companies, and found that in order to achieve a great cause, the potential and potential of every manager and employee must be maximized. Enthusiasm can be fully exerted. However, if family members cannot position themselves correctly and give orders casually, employees will feel at a loss.

For this reason, Yu Donglai held a special family meeting and "made three rules" for family members. : First, don’t regard past contributions as capital. You should realize that as the enterprise develops, our own qualities may not necessarily meet the needs. We must maintain a normal mind, do our job well, and obey management; second, do not Privileges are allowed, and no member of the family is allowed to give orders casually in the company, and do not put ideological pressure on managers; third, fair competition, whether it is a family member or other employee, as long as you have the ability, are willing to study, and have certain management skills level, he can still be promoted to leadership positions. In this way, Fat Donglai gradually broke through the limitations of family management and put the company on the path of healthy development.

Yu Donglai said that employees should be treated as their own. We believe that work is our brothers and sisters, allowing everyone to participate in management. The employees themselves created the "Morning 30 Minutes", which uses the half hour before going to work for managers and employees to get together to exchange work experiences and comment on typical cases. Play fun games, adjust your mood, and go to work full of energy and with a smile. The company often uses meetings, questionnaires, discussions, etc. to allow employees to express their opinions, make suggestions, evaluate leaders, and participate in management, so as to contribute to the company's development. Develop strategies to make them truly feel that they are the owners of the company.

An employee of the May Day Store proposed that the company should design a "Fad Dong Lai Chain Store Distribution Map" at the entrance of each chain store, which is convenient. Customer, and demonstrated the company's strength, the company adopted her suggestions and rewarded her.

Adhering to the "Four Hearts" principle to create a famous Chinese store, Fat Donglai summarized its corporate spirit as "Four Hearts": Treating God sincerely, treating employees sincerely, devoting love to society, and seeking development with confidence. Treating God sincerely enables them to win the understanding and support of customers, which is the foundation of their business; being sincere to employees enables them to win the participation and dedication of employees. It is the source of their motivation; their love for the society has enabled them to win social recognition and acceptance, and they have established a good corporate image; their confidence in seeking development has given them a bright future.

Looking at Pandong. The core of Pangdonglai's corporate spirit is "people-oriented", and what runs through it is the patriotism, responsibility, professionalism, sincerity, sincerity, love and confidence of Pangdonglai people. We are working together to achieve the goal of "creating a famous store in China and becoming a model in Xuchang"