Wal-Mart's philosophy, "always provide services that exceed customers' expectations", what does this sentence mean?

It is not enough for retail enterprises to establish a brand image in the eyes of customers only by relying on high-quality and cheap goods. Customers also want to enjoy meticulous and enthusiastic service when shopping. It is with this in mind that Wal-Mart attracts a large number of customers with its superb service from the customer's point of view. When you walk into any Wal-Mart store, the clerk will immediately appear in front of you with a smile. There is a slogan in the shop, "We try our best to ensure that every product will satisfy you!" If customers are not satisfied with anything they buy here, they can return it to the store within one month and get full payment. Walton once said, "We all work for customers. You may think you are working for your boss, but in fact he is just like you. There is a big boss outside our organization, and that is the customer. " Wal-Mart regards excellent service as its highest duty. In many Wal-Mart stores, there are signs like this:

1. The customer is always right;

2. If the customer makes a mistake, please refer to Article 1.

This is a vivid portrayal of Wal-Mart's customer first principle. Some employees said with emotion: "This is the first time that Wal-Mart has made us realize that customers are always right.

The secret of Wal-Mart's management lies in constantly understanding customers' needs and putting yourself in their shoes to provide customers with the greatest convenience. Once, a customer went to a Wal-Mart store to look for a special paint, but the store was out of stock, so the manager of the paint department personally took the customer to the opposite paint store to buy it. Customers and paint shop owners are very grateful. Walton often says to employees, "Let's treat our customers with friendliness and enthusiasm, just like entertaining guests at home, and let them feel that we are always concerned about their needs."