Children's hat slogan

What is the advertising copy of Nike 20 18 Children's Day? On the eve of Children's Day, Nike released two video advertisements and a set of posters. Mainly from the perspective of children, it conveys that although their strength is small, it does not mean that their inner willpower is also small. Tell your parents from your child's point of view that you may be willing to pay, but growth still depends on your parents. Next, let's take a look at the specific content of this series of copywriting:

Video 1

You can send me a basketball.

Send me the latest sports shoes.

As long as I am happy, you will do anything.

But when it comes to this field,

You can't help me.

Except let me spell it myself.

Don't call me baby

Video 2:

I guess you must be thinking.

The little girl has reached the limit.

it doesn't matter

You're not the first person to look down on me.

Don't call me baby

Don't call me baby

JUSTDOIT

No one can control my competitive spirit.

We're not just having fun.

My right foot is not cute at all.

It's not far from home, only 5 kilometers.

Nike, the advertising copy of Children's Day series, is uncharacteristic, starting from the children's own ideas and letting parents know that they are far stronger than us. Nike's distinctive brand positioning reflects the uniqueness and core value of its brand, which is often easily accepted by the public. With the help of sports, it also conforms to the tonality of Nike products. The strong will of the children in the video has aroused the passion of countless people. Only by spreading brand value and building emotional bridges with customers can we have more communication power.

Nike not only sells sports products, but also advocates healthy lifestyles. Are you impressed?

"New Media Copywriting and Communication" author Ye Xiaoyu WeChat WeChat official account: Ye Xiaoyu Shao Yifu (talkto520).

Children's day pharmacies want to promote sales, give some advertising slogans! ! First, plan a perfect theme for your promotion.

What is the perfect theme? There are three main criteria:

First, the theme has a wide range of social significance. Only when it has social significance will it attract the attention of consumers, the public and the media, and it will be welcomed. For example, the theme of March 8 th: "Pay attention to the disadvantaged groups of women, and have free gynecological examination in March 8 th"; The theme of Mother's Day publicity is "Love Mother". The theme of a children's health care product is: "Pay attention to children's emotional intelligence!"

Second, the message conveyed by the theme is clear and clear, and people who are really interested will naturally come to participate. Generally, it is difficult to have social significance and clear understanding at the same time, which can be explained by subheadings: for example, the promotion theme of a cardiovascular and cerebrovascular drug Double Ninth Festival: "Old people and the elderly", subheadings: "Free consultation on hypertension prevention and treatment knowledge", "How to change drug varieties for hypertensive patients" and so on. Remember not to cheat consumers with "buy one get one free", especially the "one" you gave.

Third, the theme is easy to understand and remember. For example: "×× send health, buy it and give it away!" . Subtitle: "Empty boxes of similar products of XX products can be exchanged for a box of gifts of XX products". If you buy a box of XXX, you will donate a penny to the Olympic Games.

Fourth, the planning theme is based on the concept of public relations first and advertising second. You can invite reporters to plan and create event marketing topics by means of public relations, which makes the theme of promotional activities have profound social significance from beginning to end! So as to gain higher public attention.

Second, carefully choose the right venue for activities promotion.

The so-called suitable promotion location must meet the following requirements:

First of all, the target consumer group you want to fight for is easy to reach. Sometimes not the busiest commercial street is the best location. Consider the distance, transportation convenience, travel time, transportation cost of the participant you want to attract, and whether the benefits he gets from participating in your promotion activities are higher than the costs he pays. Don't let most people feel that it is too far away, the cost is too high, and they can't spend it, thus losing their enthusiasm for participation!

Second, the promotion site will not be too hot or too cold, and participants will not be exposed to the sun and rain. Nowadays, the rich in China pay more and more attention to enjoyment and quality of life. Coupled with the constant influence of numerous promotional activities, consumers have seen more and the location has not been chosen, so few people may come!

Third, the location of promotional activities does not have to be in supermarkets or commercial centers. Part of the popularity earned in such places is not the real target consumer group, which is of little significance for realizing real sales. Overcrowding will make real participants lose interest.

The third is to carefully plan the strength and duration of promotional activities.

Promotional activities with insufficient stimulation, unclear theme, poor conception and lack of new ideas. It's hard to attract people's popularity. What I'm talking about here is the promotion strength of your promotion. Stimulation refers to all the benefits you can get from participating in this promotion, material, spiritual and other benefits, and so on! The stimulus involves how much to invest, what to invest and how to invest. When the funds are insufficient, the only thing we can do is to innovate the methods and contents. It is the universal psychology of human beings to increase the stimulation by innovation. The marginal benefit of regular promotion activities must be decreasing, and the efficiency must be low!

In addition, promotional activities must be short-term, and long-term promotion is a disguised price reduction, which is harmful to the brand. Have you ever seen foreign famous brand stores often promote sales?

One-time promotional activities should also pay attention to the start and end time. I have seen such a scene, the participants gathered a large group of people, and the organizers of the promotion activities were late one after another, which was a low-level mistake that was not allowed.

The fourth is information release, and advance notice is the key to popularity.

I have met many enterprises. They have made full preparations for activities and invested heavily in personnel, venues and gifts, but they do not pay attention to the information release and prediction of promotional activities. Therefore, the site was deserted and almost no products were sold. According to the author's experience, according to the theory of three dozen effective arrival rates of advertisements, the target consumer groups should be notified at least three times within 3-7 days before the start of promotional activities. Three times can expand the arrival rate and let as many target consumers know the promotion information as possible. The function of three times at the same time is to attract their attention for the first time, interest them for the second time and make them want to buy for the third time.

In addition, the three announcements can use different media as much as possible, and the three media echo each other. Radio and television announcements should remind each other with detailed newspaper announcements. It is particularly important to note that when the TV is too expensive and the cost is too high, it is recommended to use the following announcement combination:

Television+radio+newspaper.

B, TV (radio)+newspaper.

C, SMS+newspaper

Television (radio)+outdoor popular posters

E, color pages of newspaper folder+text at the bottom of TV guide.

Television can use swimming at the bottom, which is the most economical. This method is very effective in some secondary markets.

Special attention should be paid to the widespread posting and use of posters. When there is really not much money, posting posters may be the only way to warn. You can publicize the blackboard newspaper (medicine and health care products, the author witnessed the factory staff hiding the publicity materials in the bag, and distributing the publicity materials while the hospital outpatient managers were not paying attention) on the community bulletin board, Loudaokou, the entrance and exit of the vegetable market and the outpatient department of the pharmacy. Posters are widely posted outside the entrance. Posters can take many forms, such as hand painting, small batch production, printing and computer lettering. The key is to inform in advance. Pay as much attention to it as possible. Preview itself is to improve advertising, and outdoor preview itself is a useful supplement to mass media.

Don't be afraid to predict the cost. If the activity cannot achieve the expected purpose without forecasting, the cost will be higher. Since we want to make the promotion vigorous and decent, we have to be afraid of spending money in advance.

Verb (abbreviation of verb) powerful rendering of scene atmosphere

Atmosphere rendering is conducive to gathering popularity, coupled with the general herd mentality of China people, it can also achieve sales. You can use the following methods to render the atmosphere of the scene.

1, visual representation:

Post as many POP advertisements as possible on the promotion terminal site.

Balloon, Big Mac inflatable model.

Banners, banners, etc.

Air airship, hot air balloon.

Dress neatly and specially.

Distribute small balloons with activity instructions to consumers who bring their children. Or distribute small and exquisite promotional materials that can be used.

A very tall hat.

2, auditory means

A tweeter. Keep shouting.

Microphone, speaker, play cheerful songs.

Television video or repeated playback of video.

3. Live performance show

You can find some customers with strong willingness to participate in advance and let them perform live to show their views. This is often said, but it is best not to use the wrong support. Let the real consumers act as the foot color.

Stack products or special display packages into piles of various shapes, and insert balloons at all places where balloons can be inserted.

Sixth, design affordable promotion methods or gifts that can excite consumers.

1, by auction. The starting price is much lower than the retail price, so the amount of each price increase is limited, and the highest bidder has the right to buy according to the bid. Now auction has become a professional marketing method.

2. Adopt batch pricing. The larger the batch, the lower the price.

3. Buy gifts or various gifts in a limited time. This method has certain stimulation and high participation. For example, some consumers will say, "Seeing that everyone is snapping up and the gift is attractive, they bought one. Anyway, they will buy it sooner or later, and it is very exciting! "

4. Set coupons in newspaper clips, newspaper advertisements and color single pages, and you can get a certain discount by using coupons. It should be noted that the psychology of taking advantage still has a very large market. Especially among low-end customers.

Let's look at gifts: promotional gifts's design is also very knowledgeable: generally, it is designed according to the following principles:

Principle of usefulness: For example, daily consumables are purchased at low prices in wholesale markets or from manufacturers. Not many consumers use this gift.

Principle of rarity: because this kind of gift is not for sale and the price information is asymmetric, it looks very classy and has high value, but it is not. For example, the author once purchased a pedal weighing scale, and the manufacturer's supply price was only 20 yuan/piece, but we said that the gift value was 100 yuan, and no one doubted that weighing scale was not worth so much money. Because no one knows its price.

Principle of urgent need: if the gift is urgently needed by the other party, it will be the best regardless of its value. This is the case with warm products such as hand warmers that come in winter.

Interesting principle: gifts should be interesting, and interesting gifts are also welcome. For example, adult intellectual toys are very popular when I take them as gifts. Many people want to buy our adult toys as gifts separately.

Seven, do a good job of adequate personnel pre-arrangement and training.

1, the responsibility for the preparation of promotional activities lies with people, and so does the responsibility for the follow-up inspection. Do everything thoroughly, publicize and stock up.

2. The responsibility of on-site activities lies with people, and all possible problems, their treatment plans and emergency plans are previewed in advance. Once there is a problem, deal with it quickly according to the plan or emergency plan. Stabilize the situation on the spot.

3. Repeated communication and training on everyone's work division in the early stage, so that everyone can know the theme, purpose, significance, procedures and precautions of the promotion activities in detail. And make a multi-functional arrangement with one person. Once the manpower is insufficient, one person can really achieve multi-functions. After the task is assigned, let everyone repeat their duties, and the problem handling procedures and methods appear.

4, serious discipline, unified action, to ensure the implementation effect.

Happy Children's Day 2022 (60 sentences selected) Children's Day is here! What are the sentences that express Happy Children's Day? Come and have a look! The following is "Happy Sentences on Children's Day in 2022 (60 Selected Sentences)" compiled by me for your reference only. Welcome to reading.

Happy Children's Day 2022 Sentences (60 Selected Sentences)

1. Give you a childlike innocence, which will "drive away" your troubles, "seize" your sorrows, "bury" your sorrows, "dispel" your stress and "decompose" your pains. It can also remind you of childhood "children's friendship" on this special day, so that you can send text messages to contact more. No, the text message will be sent to you immediately. Children's Day, I wish you happiness!

2. Happy songs spread everywhere and time flies. Old children are happy and busy, singing happily and happily. The child's mentality is a crane's face and good health. May your childlike innocence stay forever and sing on the same stage in June 1 day.

3. Childhood is a hymn, naive, lively and carefree; Childhood is a fantasy and the future is full of hope; I wish the children healthy and happy on Children's Day, study hard and realize their dreams as soon as possible!

4. I am desperate. Xia Zi left me. My master nags me too much. Niu Wangmo didn't pay his debts. The last water curtain cave he bought was snatched away by the Bodhisattva, leaving only a dime to send text messages. Second brother, I wish you a happy holiday!

5. Do you still remember our naive eyes and red scarves, queuing up on the way to the spring outing and writing the day when the exam is coming with a pencil? We are very busy, but please take a minute to love our once small self. Happy June 1st!

6. Hands are big, face is not dirty, mouth contains lollipops, pants are open, children's clothes are small, and kindergarten is a school. Throw a handkerchief, hold hands, turn to find a friend, send a message when Children's Day arrives, wish you always wet the bed and be happy forever!

7. As we all know, children's life is a life of games. Proof: Everyone is a child. Debate: I played hide-and-seek when I was a child, loved games when I grew up, and usually played online games. Conclusion: Children's Day belongs to everyone.

8. If you want a little red flower, you have to praise me; If you want to eat lollipops, you must pee in bed. Want to play games, don't make me angry; Today is Children's Day, may your heart be happy; Even if you are over age, you should remain childlike. Throw away all troubles, seize the wonderful time, and wish your old children happiness!

9. On Children's Day, I will send you a pack of "Lucky Grass", wrap it with happiness, hang it with happiness, give it to you with happiness, let happiness surround you, and wish you all the best.

10. I have good news for you. There is a promotion in the supermarket recently. Please queue up at the door as soon as you receive this message. The quantity is limited while stocks last. What product do you want to ask: diapers. Wish: Happy Children's Day.

1 1. Have a childlike innocence and be happy all the way; With a childlike innocence and a beautiful pillow; Full of childlike interest and unlimited fun; Keep company with childhood and walk with happiness. May you always be young and have a good mood every day! Happy Children's Day on June 1 day!

12. Childhood is a poem, "naive"; Childhood is a colorful painting, "colorful"; Childhood is paradise, "happy and carefree"; Childhood is a dream, "beautiful". June 1 day is here. May your childlike innocence last forever and you be happy every day!

13. Take a ray of sunshine as a thread and string a drop of rain beads to form an eternal wind chime. Whether it is windy, rainy or sunny, I am willing to convey the purest blessing with the most beautiful ringtone: Happy Children's Day!

14. When the message arrives, let happiness hug you gently, let difficulties give way to you, let troubles slip away secretly, let auspiciousness take special care of you, and let happiness smile at you forever! Happy June 1st!

15. Don't move, Rob! This is robbery! You got it? Take out your sorrow, hand over your sorrow, take out your troubles, take off your sorrow, here! Put this on, I will send happiness! Happy Children's Day.

16. The sky is blue in June and the land is green in June; The wind in June is very soft and the sunshine in June is very warm. The flowers in June are fragrant, and the songs in June are sweet; Adults in June are busy, and children in June are happy! Happy June 1st!

17. Wear a red flower and wish you a childlike innocence; Plant a grass and wish you confidence; Read a fairy tale, may you always be childlike; Sing a nursery rhyme and wish you carefree. I sincerely wish you a happy Children's Day!

18. My child, on this special day, I wish you happiness. You are a baby who will never grow up. Wish you a happy holiday!

19. A candy can wash away tears; A story can put you to sleep; If you are wronged, you will have a flat mouth and a runny nose; If you feel uncomfortable, you will always cry and laugh. Today is June 1 day, don't bite your finger and giggle.

On Children's Day, everyone is very happy. Children wear new clothes and enjoy delicious food. Parents are on the side, and their hearts are full of joy. Outside of work, the pressure is like heaven. The whole family laughed and had a good time. Happy June 1st!

2 1. June1day, health first, happiness first, family first, career first, wealth first, love first. Although you have grown up, I still wish you every day is June 1st. Happy Children's Day!

22. This year's Children's Day is coming. This is my first Children's Day in primary school. I want to have a happy Children's Day with my brothers and sisters.

23. When June 1st comes, flowers smile, birds sing, children are sad, troubles run away, troubles run away, childlike innocence returns, melancholy disappears, childlike interest turns around, joy comes, children laugh, and life becomes better. Bless you, Children's Day, and have fun. Happy Children's Day!

24. The children's world is sunny and warm, and people laugh. It's good to fight in an instant, but it's true that the gap disappears. When you are happy, you can sing, but when you are angry, you will be angry. Childish language makes people laugh, and happiness always revolves around it. May you live a happy life without worries. Happy Children's Day!

25. Childhood memories, innocent childlike interest, feelings without guessing, such as songs and the melody of years, the footprints of colorful life, childlike innocence and childlike interest are always accompanied, and friendship is cherished for life. Happy Children's Day!

26. With a ray of sunshine as the thread, string a drop of rain beads to form a string of eternal wind chimes. Whether it is windy, rainy or sunny, I am willing to convey the purest blessing with the most beautiful ringtone: Happy Children's Day!

27. Bright buds are in bud, young eagles spread their wings, the road ahead is long and long, and the process of growth is all over the jungle. You are the pillars of the motherland. June 1 is coming, I wish you a bright future!

28. The candy sail of childhood is really beautiful; The toy boat of childhood is really good; The dream of a young soul is really pure. Children's Day is coming. May the children chase their beautiful dreams in candy sails and toy boats.

29. Innocence is the beginning of life, childlike interest is the beginning of happiness, children's voice is the beginning of blessing, childhood is the beginning of dreams, and childlike innocence is the beginning of success. Children's Day wishes you a happy holiday, all the best and success in sight.

30. On Children's Day, I gave you six ones: spotless, smiling, brilliant, blockbuster, smooth sailing and safe life. I wish you happiness.

3 1. June1day, the children jumped up happily, Children's Day, laughing, recalling the past is crazy. On Children's Day, I wish you as naive as a child, as carefree as a child, and as colorful as a child!

32. Childhood is the seed, and happiness is the soil, which makes childhood thrive; Childhood is a grass, care is a tree, sheltering from the wind and rain for childhood; Childhood is a river, and memory is the sea. Bring this river into your heart and recall the happiness from the source! Today is Children's Day. May you grow up happily in the ocean of memory!

33. Children's Day is a day of memories, relaxation, innocence, happiness and blessing. Today you are allowed to be a child again. Happy Children's Day!

Find your childhood, invite your peers, sing nursery rhymes to get rid of your troubles and change your childlike innocence, and you will have no troubles. Think of childlike innocence and embrace happiness. Children's Day is coming. May you be childlike, happy and happy!

I remember that this song was sung when I was a child, and I am familiar with the process of singing this song. I remember when I was a child, I was more grateful to have you with me all the way. I grew up with you. Happy Children's Day!

36. Get rid of your troubles and empty your endless troubles. Put away your depression and smile happily. Challenge suffering and increase strong courage. Face setbacks and reproduce fearless childlike innocence. May you always be innocent and happy Children's Day.

37. Counting young dreams and blowing the wind of fantasy; Attachment to the rain of teenagers, stepping for a pure heart; You and I grew up quietly, and our childhood is still beautiful. The flute is also very long. May this love song be full of happy notes and sing songs that accompany you to grow up!

38. On the occasion of Children's Day, I wish you a child: you are young, keep a pure heart, have a sweet smile, have childlike skin, live a carefree life, and be full of fantasies and expectations for the future!

39. On Children's Day, let's put on Doby children's clothes, show our innocence, find beautiful childlike interest with sweet childlike innocence, and miss Lele's childhood. May my friends be happier than children!

40. Recall interesting childhood stories and share them with children; Humming childhood songs and playing with children; Looking for childhood games and playing with children; Tell your childhood dreams and grow up happily with your children. Children's Day is coming. I wish you to slow down your life and have a wonderful Children's Day with your children.

4 1. Your IQ is superior, commonly known as a gifted child; You have learned a lot, commonly known as the third year of high school; Your body is super cool, commonly known as a character child; You don't occupy the establishment, commonly known as supernumerary children. It's your turn to celebrate Children's Day!

42. Counting young dreams and blowing the wind of fantasy; Attachment to the rain of teenagers, stepping for a pure heart; You and I grew up quietly, and our childhood is still beautiful. The flute is also very long. May it be full of happy notes and sing songs that accompany you to grow up!

43. Children's life is a life of play; Children's world is a world of games. I wish the children a happy holiday, study hard and make progress every day, like models.

44. Today is June Day. I wish all the grandfathers, grandmothers and old children who are not old, idle, drunk, carefree and bored, and still giggle after reading the text message a happy holiday and happy every day!

45. Send you a breeze to make your heart cool; Sending you a smile makes you ecstatic; Send you a naive, let you intoxicated; Send you a health, let you live forever. Happy June 1st.

46. Do you still remember the scene of that year? Wear new clothes, sing and have a happy June Day. Although childhood has passed away, the memories in my heart are still so sweet. No matter how time flies, may our friendship last forever! May you always be childlike!

47. Childhood is beautiful, childhood is beautiful and childhood is happy. There are fairy tales in my heart and posters on my bedside. Comic world is full of laughter and colorful brushes are precious to the heart. When the annual festival comes, people laugh and have a good time. Children's Day is coming. May the beauty of childhood reverberate in our hearts forever.

48. Happiness is like snowballing, which gets bigger and bigger; Trouble is like ice cream, the more you eat, the less you eat. Eat when you are hungry, sleep when you are tired, laugh when you are happy, and make trouble when you are frustrated. You have a lot of tricks in your pocket, but no money. Everything goes with fate, and childlike innocence is not old!

49. May you have a good mood every day and a good dream every night, so that you can always be cared for and cared for by people everywhere! Dreams come true, happiness! I wish you a happy, healthy and sweet life in this warm family. Happy June 1st!

50. Childhood is a happy time, a happy time, a beautiful memory and an eternal yearning. May you keep a pure childlike innocence, dance with the footsteps of festivals and have a happy Children's Day.

5 1. Hum a nursery rhyme and get back to basics; Recalling one's childhood has a unique taste; Reading fairy tales, milk sounds like milk; Looking for innocence, troubles and worries; Have fun and have fun; Touch childlike innocence, look high, June 1 is coming. May you always be childlike and happy!

52. A pair of innocent hands painted a beautiful blueprint for today; A pair of innocent eyes, just to have a bright day; With a naive heart, the world will always be romantic and pure, and the day of June is coming. Whether you are sixteen or twenty-eight, I hope you will never grow up!

53. Recall the happiness of childhood, add a touch of happiness to the mood, recall the past events of the same year, draw a joy for the mood, remember the happiness of childhood, paint a little sweetness for the mood, remember the beauty of childhood on Children's Day on June 1, and wish you a childlike innocence forever. Happy Children's Day!

June 1 day, I am in a good mood. My parents and children are laughing. There is a game in the amusement park. The pirate ship was laughing loudly and the scenic spot was photographed. The family of three had a good time, singing and dancing together. Happy Children's Day!

55. Children, clap your hands in rows, laugh on June 1, wear small red flowers on your chest, and get excellent academic performance. Everyone loves, listens to and sings nursery rhymes, has a good childhood, goes to bed early and gets up early, often exercises, learns knowledge and enlivens the mind. You will create June 1 in the future of the motherland, and wish all men, women and children a happy life and prosperous days.

56. Under the banyan tree by the pond, we caught cicadas together. On the swing next to the playground, there is our laughter; It's Children's Day again. Let's sing cheerful nursery rhymes. I wish you a happy Children's Day, always with a childhood smile!

57. Send you a breeze to make your heart cool; Sending you a smile makes you ecstatic; Send you a naive, let you intoxicated; Send you a health, let you live forever and be happy on June 1,

58. When the big fish comes to the table, you eat first; Beautiful meat is on the table, you sweep the dishes; Green vegetables come, shake chopsticks; Radish came, eating chopsticks; After eating, lick the corners of your mouth, June 1 comes, and wish: SMS greetings to children, happy Children's Day!

59. In order to thank all the fans, big and small, who silently supported The Journey to the West since childhood, we will review the classics on the occasion of Children's Day. Now I am honored to announce to you that congratulations on your becoming the leading role candidate of Pig Bajie. This is a one-in-a-million chance.

60. The sun is shining; Breeze blowing gently; Flowers bloom sweetly; Blessings are busy passing; Information is ticking, remember that I am warmly blessing you, Children's Day, I am very happy!