Who is Lucky Coffee under?

Lucky Coffee is owned by Mixue Bingcheng.

Lucky Coffee was founded in 2017. It is a wholly-owned subsidiary of Zhengzhou Cross-Strait Enterprise Management Co., Ltd. (Mixue Bingcheng) and its second brand; the Lucky Coffee brand is not the next Starbucks , but to be the first lucky person, we go our own way.

Lucky Coffee headquarters adheres to the corporate mission of "making the brand stronger, making partners richer, and allowing everyone in the world to drink high-quality and affordable coffee", insists on using high-quality raw materials to create products, and uses the best quality coffee. Service and team fill the gap in the domestic affordable freshly ground coffee market and improve people's quality of life.

At present, the product line of Lucky Coffee’s official website has 27 products in 5 categories. In addition to coffee drinks and ear-hanging coffee bags, it also sells many milk, tea drinks, and ice cream. Completely different from the well-known pricing management model of chain coffee brands, Lucky Coffee is testing the market with a high-quality, low-price, down-to-earth strategy.

Brand history:

Project incubation in 2017: Mixue Group Company officially established the project and began to incubate coffee projects. In September of the same year, Henan Lucky Coffee Catering Management Co., Ltd. was established, Lucky Coffee’s first The store grandly opened in Zhengzhou Langyue Parkmao. Model creation in 2018: Open directly operated stores for testing and research, and create product models and store models.

Team formation in 2019: Establish an excellent team to achieve seamless connection with the group company’s management, R&D, procurement, logistics, and factory resources, laying a solid foundation for the development of the brand.

Brand upgrade and opening for franchising in 2020: Lucky Coffee has reached a strategic cooperation with Shanghai Huayuhua Marketing Consulting Co., Ltd. to officially release the brand image of the coffee giant Lucky Coffee, and focus on the Henan market, officially opening to the outside world Franchise business. Opening business in provinces surrounding Henan in 2021: As of January 2022, the number of stores has exceeded 500, becoming the second growth curve of Mixue Group.

Reference for the above content: Baidu Encyclopedia-Lucky Coffee