Will live streaming of agricultural products really bring benefits to farmers? Can agricultural products enter the live broadcast room?

Will live streaming of agricultural products really bring benefits to farmers? Can agricultural products enter the live broadcast room?

Live streaming of agricultural products will really bring benefits to farmers, but it depends on who does the live broadcast. If merchants sell live, farmers will still gain. At least there will be no hoarding of agricultural products, merchants who sell them well will always buy them, and farmers will not worry about not being able to sell them. If farmers live broadcast by themselves, then as long as they sell it cheaper than merchants, their income will be huge, more than if they sell it to merchants, which means there is no middleman to make the difference. However, it is unrealistic for farmers to live broadcast. Farming itself is a tiring and hard work. I really don’t have free time to live broadcast, and it’s hard to have the eloquence to promote it. But in fact, some people have tried it, only a very small number of people. Then I found that the platform did not provide traffic, so I gave up under various difficulties, mainly because I was really busy during the busy farming period. If it gets state support and publicity, it can also boost sales.

The live broadcast sales of agricultural products seem to be booming, but the fact is that in the live broadcast trend that has lasted for nearly three years, agricultural products have always been marginalized products. Due to its low profits, low product standardization, difficult quality control, large logistics and transportation losses, and high customer complaint rate, in addition to some rural bloggers who sell their own products, more anchors participate in live broadcasts of agricultural products from the perspective of promoting goods for charity. The fundamental reason for these problems is that most agricultural products, especially fresh agricultural products, are not commodities and can only be called primary agricultural products. Without standardized products, it will be difficult to sell them whether in the live broadcast room or other channels. If more than 90% of farmers in China cannot meet the channel's standards, they will not be able to sell in this channel.

Agricultural products can enter the live broadcast room. Live streaming of agricultural products reflects the unhealthy trend of online platforms pursuing "traffic first" in recent years, which has had a negative impact on the agricultural product e-commerce industry. If allowed to develop, it will be detrimental to the healthy development of the entire industry. In the beginning, there was no need to invest money in live streaming, and there would be traffic, because after all, there were very few people live streaming, and consumers had a high probability of purchasing from farmers’ live streaming rooms. But now you can see that when you turn on your mobile phone, it will be a live broadcast room at any time, so you need to spend more money to buy the kind of people with strong purchasing power.