The speech skills of real estate agents are "classic"

The speech skills of real estate agents are "classic"

A real estate agent is a person who is entrusted with bilateral or multilateral contacts, affairs agency and information consulting services in the process of real estate economic activities. Below I have compiled some words about real estate agents for you, hoping to help you.

1, the guest is looking at the house, and the intermediary comes forward to receive it. He ignored me and just said, let me have a look. You do your thing.

Suggestion: The broker should create some suspense, find a valuable house to attract him and let him talk. If this house is not suitable for him, use another house to capture his needs and then judge his maturity. We don't want to put too much pressure on customers whose methods are ineffective. We should sincerely put our business cards on the ground and say politely: It doesn't matter whether you buy a house or not. You can get back some of our housing information first, and if you need any help in the future, you can ask me. I believe that I am still a professional and can help some.

2. What if the customer deliberately lowers the price? (For example, if a customer sees a recommended house, a 250,000 house)

Customer: What's the lowest price for this apartment?

Agent: How much do you think is appropriate?

Guest: About 200,000.

Agent: 200,000 yuan, then I'll call the landlord. Can you book it right away?

Customer: That must be considered.

Agent: So, buying a house can't just look at the price. The most important thing is whether the house suits you. If you are not satisfied with the house, you won't buy it no matter how cheap it is, will you? So let's look at the house first. If you are free now, I'll make an appointment right away and we'll see the house together.

If the customer agrees, sign an agreement to accompany the house and look at the house together.

Suggestion: don't say it directly when the customer deliberately lowers the price? No ",but to divert the customer's attention, let him see the characteristics of the house, and then attract his attention, and then talk about the price. If the customer is not interested, you can consult the customer's general requirements and find other housing recommendations.

The expectations of the landlord are too high. How to guide? (Example: Modern Apartment 74m210F800,000)

Agent:? I understand your idea, sir, and we also hope that you can sell more and our commission can be higher. However, as you know, the current housing prices are very transparent, not decided by you or me, but by the market. It is difficult to sell your house at this price.

Customer: How much is appropriate?

Agent:? Sir, why do you want to sell this price? I believe you also know the market.

Customer: original purchase price+decoration price. My decoration is very good. Agent:? Sir, I believe your decoration is really good. A few days ago, in Modern Apartment, we also sold a set with the same area and beautiful decoration, but the floor was not as good as yours, so he sold 730,000. You can make a reference. It's irresponsible of you to say that you can sell 800 thousand to cater to it, but you can't sell it then. Why don't we look at the house first? After reading it, I feel more confident and more convenient to sell. Our company will help you evaluate it for free.

Guest: No need. If a customer brings it back, I will sell it at this price. (The landlord is persistent and has a strong sense of protection. )

Agent: Do you think your price can be reduced? I'll quote the customer 750 thousand first. I'll discuss it with you after the customer is satisfied.

Customer: Let's make an offer at this price first.

Suggestion: when the landlord's expectations are high, don't hit him at once, but guide him to understand the price of the same type of house, so that he can have a bottom. Then put forward a moderate price that he can accept.

4. help me estimate the price?

Customer: Little brother, please help me estimate how much this house can sell.

Agent: To tell you the truth, I haven't seen the house yet. It's really hard to evaluate. It is irresponsible for you to overestimate it, and you are not willing to underestimate it.

Guest: That's all right. You are an expert in this field. Just give me an estimate.

Agent: Well, I'll tell you about the house in the community you just sold for your reference.

Guest: OK, you say it.

Agent: (Give him two relatively typical and cheap houses) How much do you think it will cost? (Let him talk about his psychological price)

Customer: The price is too low. I don't sell. I at least want to sell it. ) price. See if there are any such guests. Bring them here.

Agent: OK, leave it to me.

Suggestion: When the customer asks you to estimate the price, he actually has a price in mind. All we have to do is let him say it himself, and then go to the buyer according to the price he proposed. Don't directly say your estimated price. If the price doesn't suit the landlord's mind, he is likely to turn around and look for other intermediaries.

5. How to get the key for an empty house?

Agent: Miss Li, let me ask, is your house vacant at present, or do you live by yourself?

Miss Li: Yes, I haven't lived there for a long time. What happened?

Agent: Since Miss Li is free, I suggest that you put a key on our side, and we will give you a company receipt.

Miss Li: That won't do. How can I give you the key?

Agent: Actually, we understand. You may not trust our company at present. You see, we have a drawer full of keys, and several sets have just been renovated and are fully equipped. The landlord didn't agree. It is not very convenient to see the house several times, sometimes at noon, sometimes at night. As you know, customers usually go to work during the day and have little time, only at noon, at night or on weekends, so we haven't seen many guests in the house for two or three months. Later, the landlord took the key last week so that he could see the house at any time. Now that a customer has talked about it, I suggest you put the key here, so that it is more convenient for everyone. what do you think?

Miss Li: Then I'll think about it and discuss it with my family.

Agent: We really hope that your key can be put on our side. On the one hand, it is really convenient for us to show and improve efficiency. On the other hand, according to our statistics, it takes 20 to 30 guests to show a house for sale. If you are away sometimes, you will lose a customer and a turnover rate.

Miss Li: OK, I'll bring the key back tomorrow.

Suggestion: Many landlords will have this awareness of prevention. Let the other party know that we are trustworthy and analyze the reasons, so that the landlord can clearly understand that his time is not worthy of the housekeeper's time. If you want to sell the house, the best way is to leave the key in our company.

6. What should buyers and sellers do if they leave business cards with each other?

Customer:? Sir (landlord), here is my business card.

Agent: (You must politely hold the customer's hand holding the business card) Say, I'm sorry. Sir, it's our company's policy. If you really have something, we can contact you then.

Customer: It's no big deal. Leave your business card.

Agent:? Sir, I hope you can understand this. You know there are rules. If I let you do this, you will definitely be scolded when you go back. It's very kind of you. I hope you can understand my difficulties.

Suggestion: Remember to be gentle and polite, don't get too excited, explain the reasons, praise the quality of landlords and customers, let them calm down and accept our rules better, so as to better reflect the quality of being a professional broker. Remember, the broker can't get excited, which will make the customer feel bored and think that you don't give him face, thus reducing the transaction rate.

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