Audi Technology Day Salon Audi released the GRAND SPHERE concept car.

China is Audi's largest single market in the world. With the rapid development of China, the young and high-income middle class have a huge demand for cars, especially luxury cars. The new technologies such as electrification transformation, upcoming autonomous driving, digitalization and networking are changing people's life and travel mode. Recently, Audi launched the Audi Technology Day Salon through live online broadcast, and released the GRAND SPHERE concept car.

In the future, the appearance and interior of cars will be very different. Now a more compact motor is installed on the axle, the battery is located at the bottom of the car body, and the size of the middle part of the car body is expanding. Moreover, this GRAND SPHERE concept car does not adopt the traditional B-pillar design.

Compared with the appearance change, what is more striking is the change of automobile interior. The car will realize full or partial automatic driving, and the steering wheel and pedals will be useless for at least a while, and may even disappear completely.

In the future, the interior of Audi should not only meet the driver's functional control needs, but also reflect the individual needs of users, and integrate various functions as smoothly as possible. Various operation modes such as voice and gesture control and touch screen interface will replace the traditional switch panel and rotary button.

In the future, new standards will be set for automobile interiors to realize the integration of high technology, spacious space and comfortable atmosphere. Audi really hopes to provide users with more free space in the future, so that users can enjoy more fun while driving, especially when they don't need to drive themselves.

From several contours, we can see that Audi's design in the future will be more streamlined and more aerodynamic, and the traditional shape of B-pillar will be cancelled. The interior is extremely simple, similar to the modern Apple mobile phone, but the simple design has powerful functions, and autonomous driving is the general trend in the future.

On this online technology day, Audi also introduced the brand design team, with 450 design experts in Beijing, Malibu and Ingall Stadt Design Center. This outstanding group not only has forward-looking thinking and challenges ordinary daily and traditional concepts, but also is the source of inspiration for Audi's new models, exhibition cars and innovative travel concepts.

Audi has set up a design center in Beijing since 20 1 1. Beijing is a busy metropolis with a population of about 22 million, located in the prosperous Chaoyang District. Here, Stephan Fahr-Becker, head of Audi China Design Center, and 65,438+03 team members focus on China customers and provide customized design for China market.

Beijing Design Center is keeping close contact with Audi design director Mark Laichter and the design team. The Beijing team and the Ingolstadt team regularly hold online design meetings through virtual reality glasses to check the actual model and the scaled 3D CAD model. Many designers can log in at the same time and communicate with each other through the network. In the past, in addition to the actual model, two-dimensional high-definition computer pictures were used, but making pictures by hand was not only expensive, but also took several weeks. CAD data can be easily transmitted to Ingolstadt.

Interior designer Wu Yunzhou said, "In China, the appearance of cars may be bolder, more colorful and more eye-catching than in Europe; When driving during peak hours, the interior of the vehicle not only brings pleasant driving experience and exclusive space, but also excels in the technology and interactive operation of the car. "

Stephan Fahr-Becker, head of Audi China Design Center, said, "As designers, we should turn the rapid changes of tastes and development trends into the most understandable design language, and finally put it into practical sketches and products."

Norbert Weber, head of interior design, said: I set the direction for the team and coordinate cooperation. I am responsible for mobilizing and encouraging the team. In some cases, I will make changes myself. Sometimes, when we look at a model that is about to be completed (such as a clay model or a model presented by VR data), we find that the design in some places is still lacking. I will pick up a pencil and sketch out the details of this specific element. Usually it is enough to draw a few lines quickly on a white background, which is enough to reach a solution.

Philip Romers, the design director, said: There are sketchbooks everywhere in my office and home. During the discussion, I will take out a sketch book, so that I can have a sense of the picture and keep feeling about a project. But this does not mean that the finished product is like this. This is just a rough direction, and there will be more creative and detailed drafts.

From the designer's statement, we can draw the conclusion that the starting point of automobile design is usually a simple outline drawn digitally on the drawing board, and the sludge model is the theme that aerodynamic teams pay more attention to. Therefore, designers can be creative anytime and anywhere, and form a specific sense of ideas.

Summary: For users in China, the car is not only a means of transportation, but also a meeting place for work and life. Cars represent the richness of personality and life. In the field of traditional luxury cars, Audi should be said to be the most balanced brand, and its driving experience and riding experience are very commendable. Through this online technology day, Audi has shown forward-looking in the future autonomous driving of new energy. In the future, our travel will be simpler, greener and smarter. At present, Audi has a variety of new energy and concept cars under development, and we also expect new cars to meet us as soon as possible.