Introducing the lifelong tenure of chief masters, Moutai uses ingenuity to improve quality

The scene of the 2021 Moutai Production and Quality Conference. Photo provided by the company

Moutai Group held a production and quality conference to reaffirm its emphasis on the spirit of craftsmanship and reward Moutai craftsmen; the 2021 Moutai base liquor production capacity target is 55,300 tons

Moutai Production and Quality Conference It was held on October 15th at the Moutai Group Conference Center. This Moutai Production and Quality Conference is the largest in history, with a total of more than 4,000 people attending the main venue and 48 video sub-venues.

In 2020, Moutai achieved high-quality and stable production, and the output of Moutai base liquor has exceeded 50,000 tons; it also shared its achievements in fighting the new coronavirus epidemic and ensuring production; in addition, it rewarded Moutai craftsmen , launched measures such as the "lifelong system of chief masters" to reiterate the importance of craftsmanship.

As Moutai liquor production continues to increase, facing the base liquor production capacity target of 55,300 tons in 2021, how to continue to maintain high quality and stable production, Moutai's increasingly powerful team of craftsmen will be the core competitiveness. Moutai is also taking the lead in forming a Chinese manufacturing culture that respects craftsmen.

Behind this information is Moutai’s summary of the quality work of the “13th Five-Year Plan” and its commitment to product quality assurance in 2021, the first year of the “14th Five-Year Plan”.

With the help of craftsmen, high-quality production was achieved during the "war against the epidemic"

Despite the impact of the new coronavirus epidemic in 2020, Moutai still achieved high-quality production.

Gao Weidong, Secretary of the Party Committee and Chairman of Moutai Group, summarized Moutai’s “fighting epidemic” work from three aspects. Firstly, the group's production organization system is more scientific and powerful, Moutai production control is more effective, serial liquor and Xijiu production are developing optimally, and production in other fields is further standardized; secondly, the construction of the "big quality" management system has achieved positive results, and the group's quality The management and control capabilities and levels have continued to improve, and the quality control capabilities of subsidiaries have significantly improved; thirdly, the quality work infrastructure has been solid and profound, the problem-solving and emergency response capabilities have significantly improved, the brewing theoretical system has been gradually constructed and improved, and the quality technical team building has become more powerful.

Gao Weidong's speech closely focused on the keyword "quality", which is also the core content that Moutai has repeatedly mentioned in public in recent years. On Moutai’s official website, statements such as “adhere to high-quality development” and “adhere to product quality” are common. On September 17, Moutai launched the 2020 "Quality Open Day" event in China Liquor Culture City, allowing consumers to experience Moutai's quality as its lifeline up close through free visits, tasting activities, cultural lectures and other forms. security system.

The "Letter to All Employees" read by Wang Yan, deputy secretary of the Party Committee of Moutai Group, expressed his gratitude to Moutai craftsmen at the beginning of this year's production and quality conference. Their ingenuity has provided sufficient strength for Moutai to win the "crown pearl" of liquor. By commending excellence and promoting newcomers, Moutai encourages more craftsmen to join the ranks of maintaining the quality of Moutai products and inheriting Moutai brewing techniques.

It is reported that at this Moutai Production and Quality Conference, 91 Moutai craftsmen were appointed as Moutai chief, special, first, second and third level brewers, blenders and tasters. Among them, 52 people were newly hired or promoted, and 39 people were renewed. They will inherit and carry forward the brewing skills of Moutai; in the form of commending "gold medal team (team) leaders", Moutai's incentive targets will be further tilted towards the production front line and grassroots teams. ; While commending the "outstanding masters and apprentices" of 2019, 73 apprentices passed the assessment and were approved to become apprentices and embark on a new journey as Moutai craftsmen.

The pursuit of quality from point to surface

From the data released at the production and quality conference, we can see that we insist on strictly implementing the entire product process, all indicators, and all batch monitoring. Under strong control, the pass rate of Moutai products has reached 100%; the pass rate of Moutai liquor blending has reached more than 95%, and the pass rate of series liquor blending has reached 100%.

Behind the high qualification rate, there is also a stronger quality foundation. At present, the two major components of Moutai are: the joint-stock company has added 9,500 tons of liquor production capacity, 10,000 tons of koji-making production capacity, and 22,000 tons of base liquor inventory capacity; Xijiu Company has added 6,000 tons of base liquor production capacity tons, and the new base liquor inventory capacity is 11,000 tons.

While high-quality products have become Moutai’s core competitiveness, Moutai has not stopped pursuing high quality. This is also evident from the name change of the Production and Quality Conference.

As the most important pre-war mobilization before Moutai launches on the Double Ninth Festival, Moutai will focus on production and quality every year, summarize and review the production quality work of the previous year, and arrange and deploy the production quality work of the next year. Before 2008, the meeting was called "Xiasha Sand Making Work Meeting". From 2009 to 2012, it was changed to "Moutai Liquor Production Work Meeting". From 2013 to 2017, it was called "Moutai Liquor Production and Quality Conference". From 2018 to present Fixed as "Production and Quality Conference".

As Gao Weidong said, "Moutai quality is not only the core of our success in the past, but also the cornerstone of our future. We must always regard quality as the highest belief, with stricter standards and harder Measures and deeper cultivation will further build 'quality' into Moutai's most determined pursuit, its most authoritative endorsement and its core competitiveness."

Li Jingren, deputy secretary of the Party Committee and general manager of Moutai Group, also said that the next step should focus on "practice" and "expansion". On the one hand, we comprehensively strengthen the group's quality control and effectively play the role of "chief quality officer". On the other hand, strict quality management is implemented in all aspects to achieve no blind spots and no blind corners in supervision.

It is reported that after the production and quality conference, on October 17, Moutai liquor will officially start to be produced in the new year based on the "24 solar terms" circulation. Moutai will also successively organize two positions in government agencies and units. Second-level (inclusive) middle-level managers go to the workshop and work with front-line employees to manage production through thick and thin.

High quality promotes brand value improvement

The tireless pursuit of quality has won praise for Moutai. On the same day that the Moutai Production and Quality Conference was held, on the 2020 BrandZ Top 100 Most Valuable Chinese Brands list released in Shanghai, Moutai ranked among the top three with a brand value of US$53.8 billion, or approximately RMB 361.32 billion. .

The 2020 BrandZ Top 100 Most Valuable Global Brands list released four months ago showed that Moutai has become the brand with the fastest growth in value in the world, ranking first in the world with a brand value of US$53.755 billion. Number 18. Among the 17 Chinese brands on the list this year, Moutai ranks third. It is the highest ranking brand in the beverage industry.

Today’s Moutai has not only maintained the “double championship” of Chinese liquor revenue and net profit, but has also become a special business card for Chinese brands to go global.

In the first half of 2020, even though the COVID-19 epidemic had an adverse impact on the liquor consumption scene, Moutai still maintained a steady growth trend. Taking joint-stock companies as an example, operating income in the first half of the year reached 43.953 billion yuan, a year-on-year increase of 11.3%; net profit attributable to shareholders of listed companies reached 22.602 billion yuan, a year-on-year increase of 13.29%, and the market value exceeded 2 trillion.

The information disclosed at the Production and Quality Conference further supports Moutai’s achievements in 2020. In 2020, the output of Moutai base liquor has exceeded 50,000 tons, reaching 50,200 tons, achieving the overall goal of high-quality and stable production, and winning the final battle for production quality during the "13th Five-Year Plan".

Gao Weidong said that looking back at the "Thirteenth Five-Year Plan", faced with the "crises" and "changes", "gains" and "losses" during the period, Maotai has experienced difficulties, but has firmly grasped the fundamentals. The "niubi" of wine production quality and product quality has supported the company to a new level of development with its strong quality strength. Next, we must take "quality" as the root and "craftsmanship" as the soul, and make every effort to make a good start in the production quality work of the "14th Five-Year Plan".

Welcome the new development stage with "quality core"

2021 is the first year of Moutai's "14th Five-Year Plan". Gao Weidong emphasized that we must follow the trend and seize the development opportunities of the times. With a historical perspective and strategic thinking, we will adhere to Moutai quality, improve the system, and continue to strengthen quality control. Expounding the spirit of craftsmanship and advocating the spirit of Moutai will be the driving force for Moutai to promote the sustainable and stable development of the enterprise in 2021.

In order to ensure the "endorsement of quality" and inherit the quality of Moutai's "craftsmanship", the meeting also revealed that the chief brewer, blender and taster appointed in the future will be lifelong and will still enjoy the same treatment after retirement. And give priority to settle in Moutai's "Master Studio" to continue to guide the company's production quality work.

Moutai will also hold a special ceremony for the retirement of the "chief division", issue a lifetime honorary certificate, and take a photo impression, which will be placed on an important platform for Moutai's external display, so that the "chief division" can truly be admired by thousands of people.

In Gao Weidong’s view, the motivation for Moutai craftsmen is not a matter of remuneration, but full respect and encouragement and recognition of the spirit of craftsmanship.

At the same time, Moutai will also set up the "Moutai Quality Award", which will be selected first in the production process and will be the most valuable award among various awards in the entire group. There is zero tolerance for quality violations. On this basis, Moutai will continue to strengthen workshop management. Li Jingren said that in the future, workshops whose annual production quality is at the bottom will be interviewed and warned, and those who are at the bottom for two consecutive years will have the first responsible person eliminated.