Automobile Encyclopedia (Brand)

Know a car brand every day-Geely Automobile

Basic information

Brand name: Geely Automobile; English name: Geelyauto; Country: China; Headquarters: China-Zhejiang-Hangzhou; Brand type: China; Date of establishment: 1997; Founder: Li Shufu; Group: Zhejiang Geely Holding Group; Holding subsidiaries: Geely, Link, Geometry, Proton, Lotus, Volvo, Long-distance Automobile and Krypton Automobile.

brand profile

Geely Automobile is a subsidiary of Zhejiang Geely Holding Group, headquartered in Hangzhou, Zhejiang Province. It was founded by Li Shufu in 1997 and has become a leading automobile manufacturer in China after more than 2 years of development. The brand mission of Geely Automobile is divided into three stages: "building a good car that ordinary people can afford", "building the safest, most environmentally friendly and most energy-saving car" and "building everyone's boutique car", always taking users as the center.

logo

logo design, Geely logo is composed of six gem shapes. The combination of two-color gemstones symbolizes Geely's galloping between heaven and earth, the blue gemstone represents the blue sky, and the black gemstone symbolizes the vast earth. Secondly, "Six" means auspicious in China, which has a potential echo with the brand name of "Geely". The LOGO is in the shape of a medal shield as a whole, which contains the brand characteristics of "safe care and steady development" carried by Geely since its inception.

the Logo has changed. Geely's old logo before 214 was made up of "six sixes", and the white pattern in the logo was a combination of six abstract numbers "6", which indicated that it was a good luck. In 214, three sub-brands of Geely, namely Emgrand, Global Hawk and Yinglun, were merged into a unified Geely brand, and a unified new car Logo was hung. The new car logo was based on Emgrand LOGO, blended with the blue color on Geely's original car logo, and at the same time, the sales channels were optimized and integrated accordingly.

In p>219, Geely Automobile adjusted the logo again. The most intuitive change in styling was the flattening, and the local gold border on the old model was changed to silver, which was more scientific than before.

Vehicle information

Geely Automobile's product lineup is huge, covering different market segments such as cars, SUVs, MPVs, etc., including traditional fuel, oil-electric hybrid, plug-in hybrid, pure electric and other power systems, which can fully meet the diverse needs of different users. At the same time, it also has a sub-brand-Lectra Automobile, which is positioned in the middle and high-end market.

1. Representative car series: Emgrand

Guide price: 6.99-12.98 million

Emgrand, as the main product of Geely's entry-level compact family car, the 4th generation Emgrand was born in Geely's new BMA architecture, which has significantly improved its exquisiteness and overall design, and its drag coefficient has reached .27. Enough people-friendly prices and solid market reputation make Emgrand compete with a joint venture brand on the same stage. Competitors include Buick Hideo and Chevrolet Cavalier.

2. Representative car series: Xingrui

Guide price: 11.37-145.7 million

Geely Xingrui is a masterpiece of "Technology Geely 4.", and the whole car is relatively calm and atmospheric. At the same time, some chrome-plated elements are used for decoration in the details, which enhances the overall texture. Xingrui's interior design has a strong sense of hierarchy, and it is covered with plastic enamel and leather materials, which looks very high-grade. In terms of power, Xingrui comes standard with the Drive-E series 2.TD engine, with a maximum power of 14kW and a peak torque of 3 N m. The transmission system is matched with a 7-speed wet dual-clutch gearbox.

3. Representative car series: Binrui

Guide price: 948-19,8 yuan

Binrui's front face adopts obvious Geely family-style design language, and the front grille with flat hexagonal air holes is blackened, which is very simple with silver-black Geely LOGO. The front enclosure outlines the boomerang with black decorative strips, and with the blackened grille of the front face and the LED headlights integrating far and near light, the sense of movement of the whole front face is very obvious.

in terms of power, Geely binrui has only one 1.4T engine on sale at present: all the other models are equipped with a CVT gearbox, except for the manual transmission. The maximum power of the engine is 141 HP /H4kW and the peak torque is 235 N m..

4. representative car series: borui

guide price: 13.18-14.38 million

among independent brands, Geely's progress is obvious to all, and the latest flagship car borui has achieved another comprehensive evolution. In addition to inheriting the family outline of its predecessors, Borui is the first China brand to adopt 48V light mixing technology. In addition to styling changes, more intelligent configuration is also Borui's main feature.

5. Representative car series: Geely ICON

Guide price: 1.99-12.99 million

Geely ICON has always been a very unique existence in the existing Geely product series. It is a very bold move to abandon the mature family design and create products with completely different styles and tonality. As a new model, Geely ICON Chocolate has more fashionable body color, more fashionable interior and more varied body decoration.

in terms of design, Geely ICON chocolate has added two trendy colors, namely "sea salt blue" and "true love powder", which is eye-catching. Not only that, ICON chocolate also uses a special spraying process. After two spraying processes, the primer and the metallic paint surface complement each other. In terms of interior design, Geely ICON Chocolate provides a simple and fashionable "pure white Qiao" interior and a high-quality "coffee makes perfect" interior. In terms of power, it is still equipped with a 1.5T engine, with an acceleration time of 7.9 seconds.

6. representative car series: xingyue L

guide price: 13.72-18.52 million

xingyue l is the highest-end SUV product of Geely brand at present, and it is also one of the most heavy models in the compact SUV market last year. In appearance, the mesh of Xingyue L is chrome-plated with vertical bars, which changes the previous "back" style. This design gives people a very strong sense of quantity, and the shape of the front bumper is also very tense.

In addition, the whole system of Xingyue L will come standard with Volvo's Drive-E series 2.T turbocharged engine, which is divided into high and low power versions. The low power version has a maximum power of 16kW and a peak torque of 325N·m, matching the 7-speed wet dual-clutch gearbox. The high-power version has a maximum power of 175kW and a peak torque of 35N·m, matching Aisin 8AT gearbox.