How to market vegetables?

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Growing vegetables in rural areas has great market prospects and is the choice of many people with lofty ideals. However, there is an environment that must be solved when growing vegetables-that is, selling. No matter how good the vegetables are, they can only rot in the ground if they can't be sold. How can we run our business at this time? So we must solve this problem. How do you sell vegetables?

how to sell the vegetables?

These six sales channels are indispensable:

1. Wholesale market

The mode of wholesale market is very simple, and the place of origin is transferred to the distribution center, then to the farmers' market, restaurants and finally to consumers. The channel is dominated by bulk agricultural products, such as Chinese cabbage, garlic, eggplant, watermelon, apples, etc., and the transactions are obviously seasonal, and the products supplied are generally mainly seasonal vegetables and fruits. It is undeniable that wholesale is still a main channel and basic channel for agricultural products.

2. Shangchao

Supermarket has the characteristics of scale, chain and intensification, which is more suitable for the sales of our brand products. Besides packaged food, some of our original ecological agricultural products will also be valued and branded in this channel, so rice flour oil is also very mature, and supermarkets have become the main consumption channels for these products. Shangchao has such an advantage, but it also has some disadvantages, that is, the entry threshold is relatively high. Similarly, for the operating entities, whether enterprises or shops, your operational ability and organization test are very great, and it is easy to fall into hidden losses.

3. Catering

Catering is a very popular digestive channel for our agricultural products, but there are many problems. For example, it is very difficult to enter the channel. This channel has many gray chains, such as the executive chef, including the boss and the purchasing manager. It is difficult for us to handle it through public relations, because a restaurant needs more varieties and takes a long time, and most enterprises do not have this ability. The third point is that the risk of accounts is relatively high. There is also a statistic that 8% of restaurants in Beijing are closed or transferred every month.

4. Specialty stores

Through specialty stores, some brands have been achieved. What are the characteristics of specialty stores? It has several functions such as sales, brand display and consumer cohesion. For example, the most successful one in recent years is No.1 local pig, which opened more than 5 stores in five years, some of them were independent stores and some were in-store stores, with sales reaching 5 million yuan, and No.1 local pig became a brand. But in recent years, there have been some situations, that is, the viability of the store began to decline. For example, it faces some shocks, one is the impact from the cost, the house price is rising constantly, and the manpower is rising constantly, so that the output of a single store is out of proportion to this cost, and the other point is the change of everyone's habits. Many white-collar workers begin to buy jujube through e-commerce channels on the Internet, which makes the sales of your store decline. This situation makes us think about the future trend of specialty stores. How to further integrate with regional consumers?

5. E-commerce

This is a channel that we all pay close attention to, and we can also say that e-commerce is the next development direction of our channel. The main ways to sell agricultural products through e-commerce are B2C and C2C. B2C is an enterprise facing consumers. This platform has been widely concerned by sellers and enterprises, but it is actually difficult to make a profit as a platform. Another model is C2C. As a farmer, opening a shop on the network platform to provide services to consumers is actually the network embodiment of our small-scale peasant management mode, and it is also difficult to solve the problems of standardization and branding of agricultural products, and the complaint rate is relatively high. The combination of online and offline experience of our e-commerce may solve the marketing of agricultural products.

6. Community

This channel attaches importance to circle marketing and sticks to users. The key is to pass the cost period smoothly. Secondly, can there be really good products? Often, enterprises have many products when developing members. After having members, the proportion of complaints and withdrawals increases because of the decline in service quality. The third is how to improve the customer's stickiness. We know that managing people is the most difficult thing, and managing people's hearts is even more difficult. In addition, the prices of most membership products are generally on the high side because the number of members is limited.

how to sell the vegetables? In a word, vegetable farmers should establish their own sales channels in the long-term vegetable planting, which is gradually established. We should pay attention to digging this channel in peacetime. When vegetables are difficult to sell or unsalable, we should try our best to sell vegetables so as not to let us pay hard sweat in vain.

What should I do if the vegetables don't sell well? Do you know these marketing methods? Come and have a look. At present, it is a common phenomenon that vegetables are not sold well. When analyzing the research reasons, large area and large output are the main reasons, and the degree of knowledge is high. However, when it comes to reasons, many experts attribute this to farmers. Generally speaking, when farmers plant, they don't have many ideas. They just follow other people's trends and plant what they see. Is it really just because farmers' friends are stupid to know that they have to plant more areas? The military adviser consulted friends with many kinds of vegetables. There were many factors that had no choice, but they were hidden in it, and people who had never experienced pain didn't know it. In other words, military advisers have always believed that farmers in China have strong wisdom and ability. If they are not forced to do so, how can they go to Humen and know that there are tigers on the mountain? In fact, when growing vegetables, we have to face three mountains. The first is how to grow, the second is how to grow, and the third is how to sell. According to the normal contact and understanding of the military adviser, plus the friends of vegetable farmers, how to plant the second mountain at present is not an obstacle. Even if it is not good, it will master the method for the second time. At present, the core of the problem is what to plant and how to sell it, especially for what to plant, we vegetable farmers do have many setbacks and difficulties. The cost of developing planting habits and changing risks is very high. A friend of a vegetable grower's vegetable planting area has built facilities according to local planting habits, such as Yunnan leafy vegetable greenhouse, Shandong melon greenhouse, etc. He is a tailor who can change without changing. The varieties nearby are very different, and the account is very bad. The change will be expensive. Most importantly, we will be able to make money by changing. Planting vegetables should also queue up to enter the market, and it is more difficult to sell them without paying attention to the wind. What we do now will become a queue in a city and grow vegetables in various places. If there is no certain scale, sales will become a big problem and it will be difficult for the consignee to come. If you don't follow everyone, you should find another way. Unless you have your own sales channels, there are several people in a place with only a small area and output, so it is difficult to sell them to anyone. Just don't follow the crowd. So the idea of following the planting trend of what others plant and what they plant is a relatively safe plan. There are no kinds of vegetables that don't sell well, which is not easy to choose. In the past, everyone said that a certain variety had a good long-term price, but now this feeling is gone, and instead, vegetables have not seen unsalable varieties. Look at the historical vegetable prices, although there are so many varieties of vegetables, it seems that few are easy to sell. Especially in the past two years, it's hard to sell anything. Agricultural supply and demand information is not perfect, and growing vegetables is like gambling without confidence. At present, the basic situation of agriculture in China is that there is very little real and effective information. However, as a vegetable farmer, he or she can only grow. He or she can only think of ways from his or her surroundings. If the information and data are clear, how much do you plan to plant in a certain area, when to put it on the market, and what is the output? Only early warning can form a virtuous circle, otherwise it will be like gambling without confidence. Looking back, in fact, what kind of vegetable farmers really grow is a worldwide problem, which can not be summarized in a few simple words. Just like the problem of vegetable farmers blindly following the wind, in fact, this is only a superficial reason, not a deep-seated reason. It is not that our friends don't want to change. This is not to say that we are willing to follow suit.

vegetable promotion plan

1. Purpose: to establish brand image, increase sales volume, develop sales channels and cultivate terminal stores.

second, the sales channel: promotion in high-end communities

third, the specific implementation plan:

1. Promotion and sales: 6.5 yuan/kg packed with a company logo and 5 yuan/kg packed with a cucumber bag from Yuantai, with a company logo and a bag from Yuantai

2.

3. delivery: .5kg of cucumber and .5kg of pumpkin are packed in Yuantai environmental protection plastic bag and distributed to consumers for free. When sales are good, distribute products with poor items.

4. develop terminal stores: develop nearby convenience stores while promoting in middle and high-end communities, and use them as sales outlets after promotion. Unified price: cucumber 5 yuan/kg pumpkin 6.5 yuan/kg unified supply price: cucumber 4 yuan/kg pumpkin 5.2 yuan/kg

II. Preparation of promotional materials and others:

1. Environmentally friendly plastic bags printed with the words "Yuantai":

2. Sorting boxes: 4

3. Trays: 2

4. Fruit knives:

6. sealing label: used to seal the packaging box, so as to prevent the owner of the terminal store from returning the products with inferior quality after they are sold.

7. Exhibition board: 2.4m * 1.2m 2 aluminum-plastic boards, pictures, Oblique L-shaped steel tube iron frame focuses on enterprise promotion and product category introduction

8. Promotion desk: contacting the manufacturer to temporarily replace

9. Sun umbrella: contacting the manufacturer

1. Four-corner sunshade: contacting the manufacturer

11. Television and audio

12. Corporate promotional film: Buy two speakers that can be recorded at present: record the promotion in advance.

15. Packing box for cucumber:

16. Design statistical table of terminal store information: make statistics of terminal store information, establish customer files, and prepare for further development of outlets and design of distribution lines.

17. Handbag: The company has done a good job

18. Make a brief introduction about cucumbers and milk melons of enterprises and companies. Everyone should keep it in mind, use standard language, avoid attacking the shortcomings of similar dishes on the market at present, and only introduce the characteristics that our products are better than other products.

19. Make the information card of Yuantai special retail store: write down the store name, address, telephone number, contact person and other information.

2. transparent disposable gloves: 2 packs

21. garbage baskets: 2

22. plastic wrap: extra large, which can cover the tray

23. water holding device: put it in the designated position after the cucumber is cut with a fruit knife.

iv. tasting process: introduction by the introducer-preparation by the taster-wearing a handbag-taking out the washed cucumber and milk melon-putting it on a tray and cutting off the tail-taking some or the whole one for the consumer to taste. The introducer shall be separated from the tasting personnel, who shall avoid talking during the operation and pay attention to hygiene.