Information about the mental identity system

1, short answer questions; What is a spiritual identity system? 2. What subsystems does 2.cis consist of? 3. The core and motivation of the organization identification system is 4. A systematic overview of mental identity system 5. The three recognition systems of corporate image are short answer questions; What is a spiritual identity system? Thought identification system is the core and power of enterprise identification system, which belongs to the ideological and cultural level. Business philosophy is spread from the inside out. Through the implementation of this internal motivation, we can finally achieve the purpose of cognitive identity and shape a unique corporate image. MIS is the general principle, policy, system, planning and rules and regulations of enterprise management. On the design level, MIS embodies the business creed and spiritual slogan of the enterprise.

What subsystems does the basic composition of cis include? The basic components of CIS include the following three subsystems: Mental Identification System, or MIS for short. Behavioral identity, BIS for short. Visual recognition system, VIS for short.

1, Mental Identity System (MIS).

It is the core and motive force of the organization identification system, belonging to the ideological and cultural level.

2. Behavior identification (BIS).

With a clear and perfect business philosophy as the core, it shows the internal behaviors of the organization, such as system, management and education, and spreads the forms of dynamic identity such as public welfare activities and public relations that give back to the society.

3. Visual recognition system.

It uses a unified visual symbol system to convey the organization's business philosophy and intellectual information to the outside world, and it is the most influential and infectious element in the organization identification system.

Visual recognition has the most items, the widest level and more direct effect.

compose

Behavior identification (BI) is a dynamic identification form of CI, and its core lies in the implementation of CI concept, which regards the behavior of internal organizations and employees as a symbol of concept dissemination, conveys the concept of the enterprise through these dynamic factors, and shapes the image of the enterprise.

Enterprise's behavior identity covers almost the whole enterprise's management activities in terms of mental identity, which mainly consists of two parts: first, the enterprise's internal system, including the mental identity system for creating the enterprise's internal environment, employee education and employee behavior norms; The second is the external system of the enterprise, including product planning, service activities, advertising relations and promotion activities.

The core and motivation of organizational identity system is mental identity system. Mind identity system (MIS) is a unified norm of general principles, policies, systems, plans and laws for organizing business strategy, production and market. On the design level, MIS is embodied in the organization's business creed, spiritual slogan, motto, business strategy and other forms. The organization's mental identification system (MIS) is the focus of CI implementation.

Organization identification system (CIS) includes the whole communication system of entity and non-entity such as organization management idea, behavior activity and visual communication, among which basic elements such as logo, standard words, standard colors and organizational spirit slogans are the main identification elements. The basic composition of CIS includes the following three subsystems: mental recognition system, referred to as MIS；; Behavioral identity, BIS； for short; Visual recognition system, VIS for short.

A systematic overview of mental identity The mental identity system of an enterprise, that is, the mental identity system, is a group spirit and code of conduct actively advocated by entrepreneurs and consciously practiced by all employees, thus representing enterprise beliefs, stimulating enterprise vitality and promoting enterprise production and operation.

The enterprise concept system includes two levels: first, the enterprise system and organizational structure, including various management systems, rules and regulations, communication methods, production methods, lifestyles and codes of conduct in the process of production and operation; The second is the spiritual and cultural level of the enterprise, including the concept, psychology and ideology of the enterprise and employees.

Mental identity refers to the value system which is built by enterprises in the information age to enhance their competitiveness and enhance their corporate image, and is widely recognized by the society, reflecting their own personality characteristics and business philosophy. Obviously, this definition contains the following three basic points:

1. The purpose of building enterprise mental identity is to enhance the development strength of enterprises, enhance their image, participate in market competition and win.

2. The basic characteristics of enterprise mental identity: first, it embodies the characteristics that distinguish it from other enterprises; Second, it is widely spread and widely recognized by the public.

3. The basic content of enterprise concept is the synthesis of a series of conceptual factors such as enterprise management thought, purpose and spirit, which constitutes the enterprise value system.

The perfection and firmness of enterprise management concepts and policies is the basic spirit of enterprise identification system, and it is also the driving force for the operation and innovation of enterprise identification system. Through this internal motivation, it affects the internal motivation, activities and systems of enterprises, the management and education of organizations, and extends to the planning of social welfare activities and the participation behavior of consumers. Finally, through the organized, systematic and unified visual identification scheme, the information of enterprise management is conveyed, the unique image of the enterprise is shaped, and the purpose of enterprise identification is achieved. 1, establish enterprise goals.

2. Refine the enterprise concept.

3. The development purpose of the enterprise.

4. Clear enterprise spirit.

5. Standardize corporate ethics.

6. Form a good work style.

The three major recognition systems of corporate image are mind identity system, behavior identity system and visual recognition system. The whole system of corporate image includes three elements, namely mind identity System (MIS), behavior identity System (BIS) and Visual Identification System (VIS), which are three subsystems of CIS.