What brand of outdoor backpack is the best?

Diesel brand

The Italian brand Diesel was founded by renzo rosso in 1978, and became one of the 14 brands of Genius Group (Genius Group owns Katherine Hamnett, Martin Guy, Ten Big Boys and other popular brands).

2. 1979

1979, Diesel men's wear series was born, 1984, Dieselito children's wear line was born (later renamed Diesel Kids).

3. 1985

1985, renzo rosso fully repurchased the Desai brand. 1989, Desai women's wear was born.

4. Dissel's style

Desai's signature dirty jeans, full of holes and stains, are always complained by customers when they are washed by hand-they are mistaken for inferior products. Thirty years later, diesel brand has become the sexiest symbol, and fans who like diesel brand are all over the world.

Diesel's style is young and creative, inspired by the bits and pieces of daily life and closely related to the trend. Diesel never lowered the price from the beginning and never pleased most people. Disai and its customers have formed a small and complacent communication, as renzo rosso said: "Disai never induces customers to buy anything, but conveys a feeling of life. I believe in the wisdom of customers and they believe in me. " Diesel is an impressive clothing series with a distinctive "D" letter, which mainly designs men's and women's clothing with denim materials.

5. Different series

Diesel has launched different collections for different consumer groups: Diesel is an impressive clothing series with a distinctive "D" letter, which mainly designs men's and women's clothing with denim material. DieselStyleLab series is an advanced leisure clothing series integrating design, fabric and product creativity, which is aimed at the consumer groups who pursue new designs and like to wear them. Diesel Kids is a children's clothing line. The products are full of bright colors and bold modern styles. 55DSL brand is a strong and independent sportswear brand, suitable for sports people who love extreme sports in the new era.

From 199 1, Desai hung the slogan of "for a successful life" in every product advertisement, and packaged its clothing series in the form of stories, telling a story every season. In 2002, Diesel invited Karl Lagerfel, the godfather of fashion, to launch Diesel denim series Lagerfel Gallery, leading fashion to crosscover. In 2003, Britney Spears, the queen of pop songs, attended the clothing release of DieselStyleLab series and successfully promoted the image of DieselStyleLab products.

6. Dissel's advertising creativity

Desai "BESTUPID" won the highest prize for outdoor advertising in Cannes. In the spring and summer of 20 10, Dissel's "playing dumb" advertisement caused a sensation all over the world. At the recently concluded Cannes International Advertising Festival, the advertisement "Be Stupid" won the outdoor lion grand prix (higher than the gold medal) in one fell swoop. This series of multimedia advertisements was performed by Diesel creative team and Anomaly***, an advertising creative company located in new york, with the cooperation of photographers Kristin Vicari, Melodie McDaniel and Chris Buck, and accompanied by sharp advertising slogans, which ran through the life philosophy of "fool" and expounded the simplest kind that "fool" brought to people.