Campus culture of cultural construction

First, interactivity. Campus culture is jointly created by teachers and students. This includes the role of teachers and school leaders, but the teaching role of teachers is the key. The influence of leaders' school-running ideas, school-running consciousness and behavior on teachers, students and faculty should not be underestimated, and it plays a great role in the construction of campus culture.

Second, permeability. Campus culture, like a warm spring breeze, floats in every corner of the campus, permeates the thoughts, words and deeds of teachers and students, and permeates their attitudes and emotions in teaching, scientific research, reading and doing things.

Third, inheritance. The formation of school spirit, teaching spirit, study style, academic tradition and way of thinking is not created by one generation, but by several generations or generations consciously or unconsciously, and they are passed down from generation to generation and become accustomed to each other. It seems that there are genetic factors, and any campus culture, once formed, will inevitably be passed down and will not disappear because of the differences in times and social systems. Of course, there will be gains and losses, but its spiritual essence is eternal. The first is to promote the continuous improvement of the scientific and cultural quality and ideological and moral quality of teachers and students. The improvement of quality does not come entirely from the classroom. Activities outside the classroom, including necessary social practice, social investigation and social welfare activities, are all important channels to improve quality.

The second is to shape good moral sentiments. Community activities organized by students themselves, such as sports competitions, mountaineering, swimming and other activities, have the advantages of exercising physical fitness and enhancing physical fitness, and are indispensable means and methods to cultivate team spirit, cooperation consciousness, perseverance and fighting spirit. Thirdly, through various activities such as literature and art, sports, military affairs, theoretical discussions and academic reports, a dynamic and positive cultural atmosphere is formed. Students come into contact with this environment, are influenced by this spirit, and over time, they will be promoted to a knowledgeable, educated, enterprising and good-natured student. 1. school education concept;

2. Students' behavior creed;

3. Slogans and campus cultural slogans.

On the one hand, the establishment of the educational concept and behavior creed of science education clearly declares the future development prospect of the school, on the other hand, it also promotes the formation of a scientific education system, the establishment of a unique campus culture and the gradual formation of a school brand culture. Relief design of 1. pilot platform;

2. Statues with the theme of culture on campus (celebrities who graduated from the school, local historical celebrities and scientific celebrities);

3. Campus culture display design of offices, corridors, walls, doors, halls and main cultural walls;

4. Campus culture display and beautification design of classroom blackboard, corner cabinet and wall, dining room table and chair color, wall painting and window glass decoration;

Artistic language, especially works of art with rich cultural themes, has a very direct and profound influence on teenagers. In view of this, beautifying and promoting campus culture through vivid artistic displays such as reliefs, sculptures and cultural walls with humanistic themes will certainly promote, maintain and render the teaching effect of teachers and the learning atmosphere of students. 1. school name design;

2. School emblem design;

3. The standard font and color design of the school name;

4. Design of campus environment brand application system:

5. The design of brand application system for school office documents.

Combining with the orientation of the future development of the school, the unified design and application of the school name, school emblem and overall image system can convey a unified brand image of the visual school to the teachers, students and the public outside the school, win public trust, enhance the self-confidence of teachers and students and increase campus cohesion, and lay a good foundation for various internal and external publicity work of the school. 1. Design and printing of school brochures;

2. Editing and designing the school magazine;

3. Editorial design of school history;

4. Plan and guide the design of special issue of class culture; 5. Planning and designing social welfare activities;

6. Planning news reports;

7. Plan and improve the school website;

8. Create school songs; 9. Creativity of campus image propaganda film;

10. The overall communication strategy of the school brand.

The above is a long-term work, which needs continuous improvement. Its achievements will affect the cultural connotation of the school and form a sustainable fine tradition. Among them, the specific brand communication behavior will convey the image of the school to the audience from multiple angles, thus establishing the brand influence of the school.