222 New Year's Day Promotion Plan

New Year's Day is coming, which means that we have to bid farewell to the past and welcome the future. The sadness and bitterness of this year have become a thing of the past with the years, which makes people feel refreshed. Taking advantage of this festival, we can just launch a large-scale promotion to celebrate. The following is the "222 New Year's Day Promotion Plan Book" compiled by me for you, for reference only, and you are welcome to read it. Plan of 222 New Year's Day Promotion Activities

1. Theme

New Year's Day, New Scenes, Many Gifts

2. Purpose

Pay attention to the "novelty" of the New Year and highlight the "gifts" of good gifts. Combine holiday leisure shopping with enjoying affordable entertainment perfectly, so that customers can feel the joy of the New Year and the pleasure of shopping in the store, fully embody the home-style shopping atmosphere and meticulous humanized service of xx Mall, and make a good public opinion advantage for the arrival of the Spring Festival consumption peak.

Third, the activity time

January 1st-3rd

Fourth, the activity form

sale, gift, performance and entertainment.

V. Highlights of activities

We intend to combine the holiday promotions of "New Year's Day", "Valentine's Day" and "Spring Festival" perfectly, with "New Year's Day" as the starting point, and part of the activities will run through the whole January and early February, so as to do a good job in the organic promotion chain during the whole Spring Festival. Provide a beneficial guarantee for the uninterrupted popularity and sales of the mall in January.

VI. Atmosphere layout

The layout is carried out around the theme of "Giving Gifts to New Scenes". (festive atmosphere of the store, special sale arrangement, etc.) (time: within three days before New Year's Day)

VII. Activity methods

A. send warm-New down jackets are selling well in the cold winter (January 1 -7).

b, New Year's surprise-big love exchange (January 1st-3rd).

c, posters for gifts-give them as soon as you cut corners (January 1st).

d, New Year greetings-shopping for members (January 1st-3rd).

e. New Year's Promise-Witness the "Love Wall" (January 1st-February 13th).

VIII. Activities to promote

colorful pages, xx Evening News, Business Online magazine, TV station and xx Information Port website.

IX. Specific contents

Atmosphere layout:

Create a strong festive atmosphere and create a peaceful and pleasant shopping atmosphere for customers during the New Year.

1. Mobilize some manufacturers (those who distribute big brands or intend to associate with them) to do off-site activities (cultural performances, product promotion and giving away gifts, etc.), erect rainbow doors, launch balloons, set up an activity stage, etc. For those manufacturers who participate in off-site activities on New Year's Day, they will perform in AOA according to the order of the venue. (The business department contacts the manufacturers, and the planning department organizes activities)

2. Four red lanterns with the words "Celebrate New Year's Day" are hung at the front entrance (two) of the shopping mall to set off the festive atmosphere and welcome customers.

3. The column of the front building of the shopping mall is wrapped with a photo picture with a New Year atmosphere, and the color is mainly red and yellow. (can be used until the Spring Festival)

4. Design and make a large-scale promotional painting screen, with an area of about 18 square meters, hanging in front of the building, with a summary of the contents of this New Year's Day series of promotional activities (the theme should be eye-catching).

5. the window of the building is the face of the shopping mall, and the holiday layout should be in place reasonably, which should not only highlight the personality of the goods, but also set off the holiday atmosphere and add a festive color to the shopping mall.

6. During the festival, the words "Celebrate New Year's Day" should be written on the poster board and POP in the shopping mall. Hanging colored cloth strips on the ceiling of the main entrance, main passage and supermarket entrance to decorate the store.

X. Activities and promotions

① send warm in the cold winter-new down jackets sell well (January 1 -7)

Down jackets are seasonal commodities in winter, and are now in the peak season of sales. A large down jacket sale will be arranged in the lobby on the first floor to display down jackets of major brands such as xx, with a discount of 6-2% (some manufacturers with lower discounts can share the deduction points with the shopping mall * * *).

Special sale layout:

1. Set up a large poster board with the contents of discount prices of down jackets of various brands.

2. Hang a banner above the main hall, which reads "Celebrating New Year's Day, New Down Jackets in xx Mall are on sale".

3. POP placement on the shelves of various brands.

4. Open a special checkout counter.

5. Office staff's assistance to the site and the configuration of security personnel during the sale.

② Surprise in the New Year-Love Exchange (January 1st-3rd)

Activity content:

Anyone who shops all over 2 yuan in this mall, plus 7 yuan, can exchange for goods worth 18 yuan (for example, tea cups);

After shopping for more than 222 yuan, 7 yuan can be exchanged for goods worth 88 yuan (for example, a rice cooker and a hair dryer);

if you buy more than 5, yuan, you can buy goods worth 128 yuan with 7 yuan (for example, one electric iron or one MP3 player);

if you buy more than 1, yuan, you can buy goods worth 3 yuan with 7 yuan (for example, a VCD or a DVD).

operating instructions: buy goods at the service desk with the shopping receipt, and stamp the receipt to show that it is invalid. If a commodity has been purchased, it can be replaced with a commodity of the same value.

(3) exchange posters for gifts-give them as soon as you cut corners (January 1st)

In order to attract popularity, set off the festive atmosphere and bring a surprise to customers who come to the mall during the holiday, all the "gift-cut corners" and shopping receipts (unlimited amount) specially set for the promotional color pages of the mall's holiday activities can be given a 2xx calendar at the reception desk, with one for each person only, while the gift lasts.

④ Gifts to celebrate the New Year-shopping to send members (January 1st-3rd)

In order to better open up potential customers, develop members, bring a stable consumer group to the shopping mall, and provide more passenger flow guarantee for the Spring Festival consumption peak, the shopping to send membership cards is specially held on the occasion of New Year's Day promotion.

during the activity, anyone who has shopped in this mall for more than 5 yuan will be given a free bonus card, which will not be given cumulatively. (The given receipt is stamped with the given stamp, which is organized by the marketing department and implemented with the help of the front desk)

⑤ New Year's promise-witness the "Love Wall" (January 1-February 13) 222 New Year's Day promotion plan book II

Foreword

As the spokesmen of youth, college students are always full of young vitality and enthusiasm. This kind of activity will definitely improve the popularity of the host association, and at the same time, it will also enable the sponsored businesses to achieve the best publicity effect they want, so that everyone can have a bumper harvest. This year's New Year's Day is the best time for activities, product promotion and image planning. The New Year's Eve party covers a wide range, and it is a collective activity of the whole department, which attracts great attention. Therefore, in order to make this event perfect and achieve a win-win effect with merchants, the student branch of xx Department of xx College will carefully plan this New Year's Day party. The planning of this activity is not only based on the summary of the experience of successfully holding the New Year's Day party last year, but also passed the analysis and discussion of the student branch of xx Department of xx College, which is very authoritative. Moreover, this activity is the most distinctive signature activity of the student branch of xx Department of xx College, and it is also the highlight of this school year, which will surely make the participants feel refreshed and excited. Let sponsors enjoy the fun of low investment and high return. The student branch of xx Department of xx College will also fight for this!

Second, market analysis

1. The New Year's Eve party is a large-scale event with the largest number of participants, the longest duration of programs and diversified publicity methods, so the publicity scope is the widest and the intensity is the greatest.

2. The school is a place with a constant inflow of new tourists. If we can maintain the cooperative relationship between them and hold publicity every year, the number of tourists will increase and the means of publicity will become more and more mature.

3. School consumption is concentrated in the region, with strong pertinence, and the product brand is easy to penetrate the hearts of the people. Among them, college students, as modern youth, like to pursue fresh, exciting, romantic fashion activities that can show their individuality and express themselves. Therefore, when choosing, we try our best to develop in places that some consumer groups yearn for.

4. Compared with TV and newspaper media, publicity in schools is cost-effective, and the best publicity can be achieved with the least funds.

5. xx College has a large number of foreign consumers, who don't know much about the consumption places of xx and have a lot of consumption funds. If the merchants can quickly publicize them, I believe they can guide their consumption.

6. College students are easily influenced by first impressions, and publicity can guide their consumption orientation, which has a broad market.

III. Introduction to the activity

1. Purpose of the activity

To celebrate the arrival of the New Year, in order to make students feel the elegance of college life, let them better integrate into college life, enrich the spare-time life of students in our department, give full play to everyone's specialties, reflect their real level and reflect the spiritual outlook of contemporary college students. Show the style of our department to the students, and publicize the sponsors appropriately at the same time, so as to take this opportunity to cooperate with the merchants to achieve a win-win situation.

2. Organization

A. Organizer: xx Student Branch of xx College.

B. Sponsor: xxx

3. Activity target

All students in departments A and xx;

b, student union cadres in various departments;

c, secretary of the youth league branch;

d, some hospital leaders.

4. Event time

7: 3 pm on December 2th, 2xx

5. Venue

Performing Arts Hall of XX College

4. Publicity plan

1. Naming right (naming right is only available if the total amount of sponsorship is over half);

2. Banner publicity (provided by the merchants themselves);

3. Set up a signboard for publicity (at the entrance of the venue);

4. Posters: The merchants appear as sponsors on the posters, and their logos can be printed (the merchants can also design their own);

5. prizes can be sponsored by merchants or printed with their iconic patterns;

6. Promotion of discount cards. If your club has its own discount cards, it can help distribute them (provided by the merchants themselves);

7. Brochure promotion merchants have their own brochures to help distribute (provided by the merchants themselves). 222 New Year's Day Promotion Plan Book III

Festivals are good opportunities for merchants to promote sales, such as New Year's Day and New Year's Day. During this period of time, there are discounts and sales everywhere, and many clothes, household appliances and new year's goods are among the ranks of promotion. In fact, this has captured the psychology of consumers. In fact, when their reputation goes out, consumers will naturally come. We should take this opportunity to enhance the popularity of shopping malls.

Highlights of the activity:

January and February of 2xx will be the peak of commodity sales, integrating year-end promotion, New Year promotion, New Year promotion and Spring Festival promotion. On the one hand, winter clothing, jewelry, household appliances and other commodities will be hot-selling, on the other hand, the promotion of new year commodities will also reach a peak. In addition to promoting the established target customer groups, it is also necessary to target members, units and families. At the same time, while holding various commodity promotion activities, it is also necessary to attract popularity and render the atmosphere of the New Year through cultural activities, and also to hold some public welfare activities to enhance the image of the shopping mall.

Activity content:

1. New Year surprise exchange price

222=2+8=xx+8=?

After shopping in 2 yuan, you can buy goods worth 18 yuan with 8 yuan;

if you buy over xx yuan, you can buy goods worth 88 yuan with 8 yuan.

(The purchased goods can be some practical goods, such as tea cups, rice cookers, hair dryers, etc.)

Operating instructions:

Take the shopping receipt to the service desk side to purchase goods, and stamp the receipt to show that it is invalid. If a product has been purchased, it can be replaced with goods of the same value.

2. Pop in the New Year

After shopping all over 2 yuan in the mall, you can puncture a balloon, and there are lottery tickets hidden in it.

two are tied in 4 yuan, and so on, and a single receipt is limited to 1.

lottery ticket setting:

(the lottery ticket is scratch-and-open, winning 1%, and the prize can be physical goods or coupons)

First prize: 5 elephants and 2 people are marked on the lottery ticket, and the prize is a gift or coupon worth xx yuan;

second prize: 4 elephants, 5, and the prize value is 5 yuan;

third prize: 3 elephants, 1, and the prize value is 2 yuan;

fourth prize: 2 elephants, 2, and the prize value is 5 yuan;

fifth prize: an elephant, and the prize is 1 yuan.

operating instructions:

an area can be delineated in the shopping mall, and balloons of various colors can be placed inside, and customers can tie balloons inside with the shopping receipt.

3. Give a mug when shopping-feel the warmth at all times

When printing images on T-shirts has become no longer fresh, with the constant changes of fashion, people begin to print their favorite images and photos of themselves or relatives and friends on ceramic cups, also known as mugs, which are accompanied every day and can always feel the ease or the warmth flowing in their hearts. Target customers: Focus on young couples or a family of three. Print photos of lovers or family members on cups, so that people you like can stay with you at all times.

When shopping in 3 yuan, you can give away a mug. Customers can choose to print their favorite pictures or photos of their lovers or relatives on the mug. The cost of each mug is around 5 yuan. It is desirable to stand up and stand up, reflecting the charm of personality. It can be used as a special cup for yourself and a gift for young people.

Equipment: You can rent the equipment of a professional personalized color printing shop or jointly organize this activity with a professional personalized color printing shop.

Fourth, a word of advice is worth a thousand dollars-we listen to your voice

It is very necessary to listen to customers' opinions when the old year will pass away and the new year will come, which will help the shopping mall to better summarize and reflect on the past year and help the shopping mall to know how to better improve itself in the new year. At the same time, this move will also make customers feel the sincerity of xx.

Choose two weekends, and General Manager Li and General Manager Xie will sit in the classroom in person to listen to customers' opinions and suggestions. All customers who make suggestions will be given a beautiful gift (worth 5-2 yuan, such as a desk calendar, small handicrafts or practical goods printed with "xx", etc.), while those customers who make good suggestions can be rewarded by 1 yuan after screening and posted on the list the next day. If you feel that the suggestion is particularly good, you can also give 1 yuan a prize on the spot. For those customers who put forward good opinions and suggestions, the mall can also hire part-time supervisors. 222 New Year's Day Promoters