Joke Collection Website - News headlines - Is anti-epidemic herbal tea Yuekang No.1 true?
Is anti-epidemic herbal tea Yuekang No.1 true?
"Home Prevention of Epidemic Situation", "Recommended by Guangzhou Health and Health Commission" and "Guangzhou Expert Group for Prevention and Control of Epidemic Situation in Traditional Chinese Medicine" ... An ordinary herbal tea product simply labels itself as an epidemic prevention drug, which seems to package itself as an epidemic prevention "magic medicine". Now, the relevant departments have punished them according to law, and the companies involved have to confess, which is self-inflicted.
there are quite a few similar "touching porcelain" marketing phenomena. Take the COVID-19 epidemic as an example, it is not the first time that the "magic medicine" featuring epidemic prevention has appeared. For example, there used to be a "specific medicine" for treating COVID-19, claiming that it only costs 5,8 yuan, and it will return to health after three courses of treatment; Others pretend to be anti-Covid-19 "specific drugs" with cold medicines and health care products; Others exaggerate the curative effect and simply rely on epidemic prevention. No matter what the specific posture of "touching porcelain" is, some of these "magic drugs" that suddenly appear to rub against epidemic prevention hotspots are gimmicks.
it is not difficult to see through the identities of these "magic drugs". Earlier, some analysts said that it often takes only three steps to make a "magic medicine": first, it is necessary to make a concept and package some health care products that are not obviously harmful into "all diseases", or emphasize that they are "specific drugs" for certain diseases; Second, take turns to spend money on advertisements in major media; The third is to rely on low-price strategy and marketing words to promote sales. The more products that are over-marketed and boasted about their efficacy, the more vigilant they should be.
On the one hand, the emergence of "magic medicine" shows that the public's vigilance needs to be improved, on the other hand, it reminds the regulatory authorities to further reduce the space for "magic medicine" to touch porcelain. Like the advertising law, it has long been clearly stipulated that drug advertisements must not contain assertions or guarantees indicating efficacy and safety; The cure rate or effective rate shall not be stated. This time, "Yuekang No.1" is just a herbal tea product, and it is also openly playing such a routine. The decisive action of the local market supervision department is a positive demonstration.
In addition, it should be pointed out that some foods and health products are exposed to porcelain for epidemic prevention, and such "lies" are often relatively easy to be exposed. However, there are still many businesses aiming at relatively rare diseases and specifically "hunting" a small number of patients, which also requires the supervision department to strengthen joint law enforcement. In addition, when it comes to the efficacy of products, both regulatory authorities and associations and institutions should carefully endorse them to prevent them from being used by some enterprises and misleading the public.
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