Model essay on the implementation planning scheme of charity and love activities

Aixin Public Welfare hopes to become an innovation factory in the public welfare sector and a whole industrial chain supplier of new media public welfare content. Until then, we will continue to work hard and make every effort to move forward. The following is a model essay on the implementation planning scheme of charity and love activities that I have carefully arranged for you.

Part I

I. Overview of the event Time: August 1, 212 (17: 3-21: pm)

Venue: Bihai Yinfan Hotel (the largest banquet hall)

Purpose: recommend gorgeous products, make participants leave deep memories and stimulate (group) consumption

2. Activity flow 1. Time period (17: 3-18: 18)

Sign in from 17: 3 to 18: : Sign-in desk is placed at the door.

17:3-18: Time for wine and fragrant tea: beautiful zither on stage, playing elegant music. When the invited VIPs enter the site, they can go to the Kung Fu Tea Area for tea, or ask the fancy bartender to make a cocktail or have a cup of fragrant coffee.

2. Time period (18:18-18:28)

18:18-18:22 Hot spot: water drum performance

18:22-18:28 Leader's speech: The host announced the start of the activity and made a speech with the leaders of gorgeous moon cakes. 18:28-18:38 Tasting of Gorgeous Mooncakes: After the speech is finished, the host will explain: clear and cut the gorgeous mooncakes for the guests on the spot to taste.

3. Period (18: 38-21: )

Dinner begins at 18: 38-18: 45: Dinner is served at 18: 45-19: 45 (charity) painting and calligraphy bazaar: children from the welfare home are present at the instigation of the host, and then famous painters from China will paint on the spot for auction; On-site guests freely bid according to their own wishes, and the funds sold were donated to disabled children in welfare homes on the spot.

19:45-19:55 fancy bartending performance: a tearful activity, a fashionable and exciting fancy bartending performance.

19:55-2:25 interactive game: after the fancy bartending performance, the painter will write or paint with gorgeous moon cakes or the name of the company, and the beauty will host the live interaction.

2:25-2:35 lucky draw: after the emotions of the guests present are mobilized, the climax of the activity is to draw the lucky prize in this dinner.

free time after 2: 35?

4. Time (after 21:)

Pick up gifts as you go

3. Site layout 1. Stage background: "Gorgeous moon cakes" are hung above the stage? Qin Qing painting art? (Annual) Reception Dinner and 212? Gorgeous moon cakes? Product circulation meeting "; Audio, lighting and other equipment are debugged in advance.

2. reception sign-in: visit the reception desk at the door, and the participants will sign in here, and then sit down with courtesy signs.

3. Tea Ceremony Area: Tea Ceremony will be integrated with the concentrated exhibition area of Huamei Mooncake Area, and participants can taste the aged "black tea" and watch the tea ceremony.

4. Guzheng area: beautiful women in cheongsam, playing guzheng.

5. beverage and meal area: wine mixing area, beverage area (including cocktails, red wine, beer, fancy juice and fruit juice), coffee area and dessert

6. dinner area: visit various dishes on the dining table.

7. painting stage: provide a painting stage for the painter.

8. Exhibition layout: theme banners are hung outdoors, and various images, cultures and products are displayed indoors. Remarks: The specific layout is planned in detail according to the leather floor plan, and related exhibition articles are designed and produced in cooperation with professional graphic design.

4. Highlights of the event

1. Painting with the theme of gorgeous moon cakes, inviting painters: releasing pearls, realizing fruits and spreading the land in the east

2. Celebrating the national festival and matching the national tea ceremony. Old black tea, beauty tea ceremony performance.

3. Guzheng seals the moon. Elegant guzheng music and tea ceremony are integrated with the national festival.

4. Our carefully directed and arranged programs and activities.

V. For details of the execution of the event, please refer to Chapter

Qinhuangdao Dimension Marketing Planning Studio II

Purpose of the event:

1. The donation activity is funded by social donations and government financial subsidies, and it is firmly

based on the principle of voluntary participation and capabilities; Adhere to the principle of raising donations, supplemented by reserve price sales. The main targets of assistance are the key entitled groups with difficulties in urban and rural life and the rural "five guarantees" and lonely elderly. Through temporary assistance, they can alleviate their difficulties in winter and "food, clothing, housing and transportation" during the "two festivals" and create a good social environment for building harmony.

target audience: all the five-guarantee households, the disabled, and the elderly who are widowed and widowed within the administrative area of towns and towns in Xinjin, Qionglai, Dayi and Pengshan. (If the resources are sufficient, consider the poor families whose annual income is below 1 yuan)

Activity theme:

? Caring for charity warms you and me

Activity form: integrate one or two detergent enterprises, grain enterprises, edible oil enterprises and new year's goods enterprises to provide their own products, and cooperate with government functional departments to hold a send warm activity under the leadership of the county poverty alleviation office.

Activity time: from the end of December to around the Spring Festival

Activity location: administrative regions at the township level under the jurisdiction of Xinjin (11 towns), Qionglai (36 towns), Dayi (28 towns) and Pengshan (2 towns)

.

Activity content:

1. The county-level poverty alleviation office or the Red Cross and Disabled Persons' Federation take the lead in cooperating with the government to send the new year's goods donated by various enterprises to the five-guarantee households, the disabled and the widowed elderly in the region to show the government's concern and improve the visibility of enterprises. (If the resources are sufficient, you can consider poor families whose annual income is below 1 yuan)

2. The government in the activity area needs to provide venues for activities, and all distribution activities must be distributed by qualified audiences in the local organization (a simple distribution ceremony).

3. After the ceremony, manufacturers will give back and promote in the form of New Year Festival with the highest discount as the ex-factory price. 4. Contact media reporters for live coverage. Reflect the government's concern and improve the visibility of enterprises. (There is generally no charge for reporting public welfare activities).

5. The more you buy, the cheaper the unit price will be, so as to expand the sales volume, and the profits will be used to subsidize the activities, so as to make the enterprises spend less as far as possible-to achieve the best publicity effect.

media strategy:

1. TV newspaper: positive coverage in major media in the name of public welfare activities

2. Poster banner: poster promotion and thank-you banner for 2 months in all activity areas. 3. Performing cultural and sports performances at large township activity ceremonies to enhance popularity and influence.

Schedule:

1. Finalize the scope of activities and gifts before December 15th.

2. Contact merchants to prepare articles and appliances needed for activities from December 16th to 25th, determine the contents of banners and posters, and deliver them for production.

3. On December 25th, the first stop of the activity was started at representative locations in the four places at the same time. 4. Four different towns and villages cover nearly 3 million rural people in all towns and villages within two months every day.

Cost budget:

1. The total cost is controlled at about 34, yuan, which will be borne by the participating units in proportion.

Effect expectation

1. For the promotion activities of the New Year Festival on the 2nd day in each town of 95 town-level administrative districts (strategies are formulated separately according to different items), it is conservatively estimated that 47,5 units of goods will make a profit of 1% according to the sales of 5 units of goods in each region, and according to the four enterprises * *.

2. 95 township-level administrative regions have a total of ***4 banners and 4 posters advertising campaign for 2 months

3. At least 2 different TV newspapers and media news reports

4. The market share of the event area has been greatly improved

5. The government relations have been greatly improved

6. The corporate visibility has been greatly improved

7. The product's share in relevant regions has been greatly improved

Chapter III

1 Activity theme:

This activity mainly focuses on orphans and children from difficult families to "feel the sunshine, A large-scale charity event with the theme of "Flying Love into Children's Drama"

Second organizer

Shanghai Hotline Parent-child Channel

Shanghai Children's International Development Co., Ltd.

Shanghai Jingling Advertising Co., Ltd.

Three times:

Four objects:

1, enterprises, institutions and individuals who are keen on charity

2, Some cooperative street communities in Shanghai

3. Orphans and children from poor families in welfare homes < P > 5. The units or individuals participating in this activity require:

1. The enterprises and institutions participating in this activity can provide funds or products as charitable support

2. Individuals participating in the activity can provide new things or personal collections that are idle at home, and a word that they have created that is of special significance or draw

6 detailed rules of the activity

1. All the personal charitable items raised will be sold for charity in the parent-child channel

2. All the donated goods raised by enterprises and institutions will be converted into cash through certain channels

3. The final proceeds will be used to fund theaters related to orphans and children from poor families except the publicity expenses required for this activity.

Seven activities:

With advanced stage sound, light, electricity, sound, landmark theater and other equipment, combined with the National Day, Christmas and Spring Festival, a series of cultural performances will be presented for parent-child families in Shanghai.

Eight forms of activities:

Sponsor children to go into the children's theater to watch children's plays on the spot, with the form of literary evening as the main method, and the program form pays attention to interactivity and diversity of content. In all the programs, children's short plays are the main programs, combined with the first shoulder ballet with both ornamental and artistic features in China, exciting children's acrobatics, humorous modern parent-child magic, and interactive games.

IX Venue

Landmark Theater Promotion: Shanghai Grand Theatre Chinese Theater, Zhongfuhui Children's Art "Malanhua" Theater, Lanxin Theater.

Ten Organizers

I recommend reading:

Yesterday was "China Children's Charity Day". Sponsored by the Communist Youth League Committee and the Municipal Charity Foundation, our youth model "Leave Love for Children" was launched simultaneously in the commercial centers and busy sections of 17 districts and counties in Shanghai. Large-scale breast-feeding flash, directional hiking, love creative market, teaching talents in exchange for donations, youth social organizations show their magical powers and try their best to persuade children in need.

As the tenth year of Shanghai Youth Fashion Festival, this year's Fashion Festival is still a passionate public welfare carnival. Thousands of volunteers from 2 youth social organizations and more than 4 young workers' enterprises appeared on the streets, which was more popular than creativity. It is reported that the activities help people from all over the country, and some of them are 4 poor families in Gansu, Jiangxi, Anhui and Yunnan found by youth social organizations in the mountains; Some are orphans and disabled children with horseshoe feet, and they need to raise the treatment expenses for plastering.

At the activity site in Changning District, a large-scale breast-feeding flash and breast-feeding art photo exhibition became the most eye-catching highlight of the day. More than 4 mothers breast-feed their children together, aiming to advocate breast-feeding. The money raised on that day will be used to provide breastfeeding for dozens of Shanghai families with difficulties in feeding, premature babies and multiple births within 6 months.

In all districts and counties of the city, youth social organizations have shown their magical powers, and they have exchanged donations in the form of teaching and persuading the talents of the recipients to raise treatment fees and round-trip tolls for four children in Shanghai. The creative market allows citizens to find enough, and all the income will be used to help disabled children. There are also single men and women who form temporary home, making friends and soliciting donations to help left-behind children.

It is understood that all the donations from this fundraising campaign will be included in the "For Children" special fund in Shanghai Charity Foundation, which will be used to fund social organizations to carry out projects aimed at all kinds of young people with difficulties. The amount of money raised by this fundraising activity and the direction of use will also be announced to the public through the official website of the charity foundation.

the first online solicitation of "love to the nth power"-moving your fingers can also blow up fashion

It is worth mentioning that this year's Fashion Festival also launched the online solicitation action for the first time. While launching the "622 Creative Persuasion SHOW" offline, we will also launch "Our Young Fan" online. The n-th power of love, with the help of online platform, will make the fashion more and more powerful.

The stories of all kinds of young people with difficulties will be released to the public through the public account of Youth Home, and citizens can choose the stories they support and make pledges from one yuan. It is understood that the "N power of love" will be launched first on the eve of June 22 and will last for 1-2 months.