The "National Benefit Season" is here, China Construction Bank launches large-scale activities to benefit the people

In order to further expand domestic demand, stimulate and release consumption potential, and meet the needs of the general public for inclusive financial services, China Construction Bank has recently launched a nationwide series of "Build a Prosperous Bank" activities, launching A large-scale people-benefiting activity with the theme of "Love for Benefit, Good Build for Growth", the first round of "National Benefit Season" was officially launched in early January and will last until March 31.

"Business Construction" is an annual activity launched by China Construction Bank in the New Year. It is also a further extension and expansion of the just-concluded "Financial Management Season" of China Construction Bank. It aims to use digital finance to improve the level of urban and rural financial services and help urban and rural residents. To achieve a better life, and thereby enhance people's financial awareness, enrich people's asset allocation choices, promote the growth of residents' disposable income, and promote the efficient operation of the national economy by converting private capital into social capital that can assist the development of entities.

Expand domestic demand and promote consumption

Improve customer service capabilities through digitalization

To build a well-off society, we must truly benefit the people and store wealth among the people. The Central Economic Work Conference clearly grasped eight key tasks, and the strategic base point of insisting on expanding domestic demand was among them. China Construction Bank actively implements the policy call of “reducing fees and offering profits”, relying on its own customer base and advantages in financial technology and big data to launch a number of innovative financial products based on market and customer needs. In this round of "Build a Strong Bank" series of activities, CCB will continue to work with its subsidiaries and third-party institutions to carry out large-scale fee reductions and profit sharing.

It is understood that during the "Building and Prosperous Banking" campaign, a wide variety of financial products and discount policies to benefit the people will be launched to further deepen and upgrade comprehensive financial service capabilities in terms of products, rights, services, operations, etc. Optimize consumer financial service experience. At the same time, with the help of educational and entertaining online live broadcasts and offline training, it attracts residents to participate and integrates financial services into people's lives.

Huge benefits benefit the people

Promote the inclusive wealth management of residents

The first round of the theme of "Benefit for Love, Build Good and Grow" China Construction Bank’s “National Welfare Season” huge benefits and welfare series activities involve 46 types of customer rights resources in 10 major scenarios. Public users can enter through the “Interesting Activities” menu of the “CCB Dragon Payment” WeChat official account and the account manager’s “Cloud Studio” Participate in activities on the main page. The activities include financial products, life services, interesting activities and other fields. In terms of financial products, a variety of products have been launched for deposits, wealth management, insurance, funds, precious metals, and credit cards. For example, a personal large-denomination certificate of deposit transfer platform has been launched at the counter and mobile banking to support the transferor's independent quotation and entire transfer, enabling banks, The transferor and the transferee all win; in terms of life services, the account manager’s “Cloud Studio” has been completely revised and updated, the car owner platform provides nationwide “car life” services, and the retirement platform provides support and guarantee for the public’s future retirement life. , the community business district platform provides a large number of discounts for high-quality merchants around "CCB Dragon Payment"; in terms of activities, a large number of activities full of New Year flavor are launched this time, including the year-end award challenge, fission red envelopes, limited-time red envelope rain, and defeating the Nian Beast Guardian " CC Coin", March Wealth Goddess, March Asset Improvement, Dragon Wealth Second Anniversary, New Year Consumption Month and a series of activities.

China Construction Bank’s “National Welfare Season” seamlessly connects with the “Financial Management Season”. On the one hand, it continues to increase the guidance of users’ interest in financial management and investment. Through a variety of interesting activities and multiple gift reward mechanisms, users can Continue to use "CC coins" to exchange for mobile phone bills, supermarket coupons, video platform memberships, precious metals and other series of gifts; on the other hand, while comprehensively improving the service experience, we will continue to carry out financial education and training for consumers. , with the help of rich and interesting online interactive methods, it helps users accumulate correct financial knowledge and investment concepts, and truly benefits the people.

Deepen the demand for solid professionalism

Help people’s needs for a better life

While strengthening demand-side reform, continuously expanding domestic demand, and promoting the construction of a dual cycle of the national economy, Financial institutions represented by banks play an important role. On the one hand, it is necessary to continue to promote cost-effective financial management products to help people grow in property income and stimulate consumption momentum; on the other hand, it is necessary to use its own capital advantages to provide financial blood transfusion for small, medium and micro enterprises and major entities to ensure the stability of people's employment.

China Construction Bank has taken active actions to continuously stimulate consumption potential and help expand domestic demand with the help of diversified financial services, providing a convenient sample for the financial industry to assist the implementation of national strategies.

In recent years, China Construction Bank has vigorously implemented new financial concepts, strengthened refined management, deeply promoted the solid implementation of new retail, promoted the digital and intelligent transformation of retail business, and accurately understood customer needs in the financial ecosystem. In terms of financial investment consulting, CCB has created a three-tier professional support structure for users. That is, a team of experts is responsible for studying and judging the macro situation and overall grasping the future allocation direction; product experts are responsible for studying and judging the results of the situation, selecting high-quality products in the market, and fully Master product features; the account manager is responsible for flexibly configuring products based on the actual needs of customers through in-depth understanding of customers.

The relevant person in charge of China Construction Bank said that stability, prudence, comprehensiveness and initiative have always been the risk culture that China Construction Bank has long adhered to. As a major state-owned bank with more than 14,000 branches and over 700 million individual customers, CCB is the national team and main force in managing finances for the country and the people. While strengthening product innovation and improving service capabilities, it has the responsibility and ability to help investors cultivate financial and business awareness, help people achieve safer and more reliable asset allocation, and truly benefit the people. With the help of banks as a financial connector, the disposable funds in the hands of ordinary people will truly be transformed into a social force that promotes the high-quality development of the real economy.

Whether it is the "Wealth Management Season" or the "National Welfare Season", whether it is the "Build a Strong Bank" series of themed activities or the regular comprehensive service upgrades, they all reflect China Construction Bank's continuous deepening in the retail market. Comprehensively deepening the service connotation of digital operations is an effective practice and social responsibility for major state-owned banks to help people's yearning for a better life and realize a new development pattern. The series of activities with the theme of "Benefiting for Love, Building Good Things for Growth" will definitely add new glory to the opening year of the "14th Five-Year Plan" in 2021, using huge benefits to help all people bid farewell to the old and welcome the new, and using considerate financial services to Add a touch of brightness to the New Year and comprehensively help people realize a better life.