Development Strategy of Cangzhou Wushu Festival

Cangzhou has always managed Wushu as a unique cultural brand, but the effect is not ideal. No matter the overall scale of an economic category or the social effects derived from its own characteristics, it is not satisfactory. Of course, winning many medals in major competitions at home and abroad also shows Cangzhou's profound martial arts culture and strong strength, and it is unique in the Wulin as always. However, it just shows that the card of Wushu has not been played well, and the road of prosperity between Wushu and market economy and times culture has not been found. A series of major events related to Wushu successfully held at home and abroad have made some regions and figures famous and received a lot of economic and social benefits, which effectively doubled our sense of urgency and pressure as the only hometown of local Wushu in China. Now the development is not sailing against the current, but going to a small place and walking slowly is also going backwards. The fundamental reason for this phenomenon is that under the condition of market economy, the mobility of resources is brought into full play, and places with resources may not have advantages, but places without resources can become more powerful through proper operation. At the very least, Cangzhou Wushu is far from having enough influence on society, let alone driving other industries and creating a new situation of prosperity and development. The development of Wushu in Shandong, Henan and other places has given us great pressure both in momentum and practical effect.

Since last year, the Municipal Party Committee and the Municipal Government have decided to implement the "Welcome the Double Festival" and launch the "Five Cities Co-creation" activity throughout the city. Wushu Festival once again undertakes the important task of displaying Cangzhou culture and contemporary Cangzhou people's spiritual outlook, and will also launch a new round of impact on the society under the conditions of market economy with Cangzhou people's dreams. Festival economy has become a new industrial economy in 2 1 century. A successful festival economy based on culture can not only enhance the image of the city and expand its influence, but also stimulate the economy, produce good economic and social benefits and promote the all-round development of the city. How to turn this opportunity into new achievements in the development of Wushu, what kind of Wushu Festival to hold and how to run it well, so as to drive the people of the whole city to further enhance their self-confidence, expand their thinking and promote the construction of two civilizations, has become a major proposition facing the people of the whole city. The government must play the role of the first responsible person when holding Wushu Festival, and no other organization or institution can undertake such a huge responsibility. However, the first responsibility is not the whole responsibility, and really taking the first responsibility does not mean that the whole festival can be done well. In fact, in the past few Wushu festivals, the government has taken over the world. So many people put this responsibility entirely on the government. How much did it cost, whether it was lively or not, etc. It all depends on the government. Even compared with this festival held in other places, it comes down to how much people spend and how much we spend. As for the effect, whether to achieve the original intention, few people ask.

Festivals are not about spending money on excitement, let alone satisfying vanity. It is the excellent cultural phenomenon that Wushu has accompanied us for several years that can set off a new upsurge of development and prosperity under the new situation, thus promoting the all-round progress and development of local people. The real protagonist of Wushu Festival is Wushu, the whole society, not the government. The role of the government is to build a platform, be a good director, formulate norms, and implement them in an exemplary manner, so that martial arts can sing big plays in an orderly manner, rather than being led by the government. The reason why Beijing International Fashion Festival and Qingdao International Beer Festival have international influence is that they have established the mode of "government guidance, enterprise undertaking, market operation and social participation" and followed the law of festival market. In this way, the administrative-led has become market-led, and the government has guided and strengthened services from a macro perspective, creating a good environment and atmosphere for the whole festival. Heroes from all walks of life display their magical powers and exert their creative spirit, so that the festival has always maintained a wide range of participation, full entertainment and appreciation, and its unique cultural connotation has been carried forward. Businessmen profit, and the people benefit. In this way, it has produced a strong and lasting vitality. Over the years, people have been looking forward to and thinking about the Wushu Festival, but the Wushu Festival has really come, but there are few such festivals, several Wushu performances, indispensable literary evenings, and some economic and trade negotiations that most people don't know. There are not many things worth remembering. The problem is that the festival is only regarded as a matter of those days, and no attention is paid to injecting the elements of the festival into daily life. Just like the three major football leagues in Europe, the World Cup and even some events in the Olympic Games, people like to compare the final stage to a festival for fans or other fans-although the final stage has not been designated as a football festival, people still revel. Because these competitions are designed as a whole, it will take one year, two years or even three or four years to push the activities to a climax and solve all suspense in a relatively concentrated period of time.

The process of in-depth activities is a process in which the climax rises gradually and forms an overall effect, rather than being born for festivals and then disappearing into a dormant state. At present, there are many activities about Wushu, including long-term, short-term, staged and quite eye-catching projects. It is not difficult to integrate these events. At the same time, as an intangible cultural heritage, it is rich in content. Coupled with modern activities, the combination of dynamic and static center and the interaction between old and new make the festival more dynamic and attractive. Then, we are fully qualified to lay a good foundation for the Wushu Festival step by step through various events and activities, and finally achieve the effect of attracting worldwide attention. Wushu has long been a business card of Cangzhou culture. It is said that Cangzhou must mention martial arts, which is hard to avoid. However, in addition to maintaining the traditional advantages of Cangzhou Wushu in the project, the research on Wushu culture is still in the primary stage. The brochures of more than 20 years ago and now haven't changed much. It is nothing more than a long history, numerous sects, celebrities, chivalrous heroes and so on. As for the influence of Cangzhou Wushu on Cangzhou people and its position in regional culture, few people have mentioned it. Even though some of them have written some, they still haven't attracted due attention, or there are no more, newer and deeper achievements to guide the whole society to have a new understanding of Wushu, not to mention the practice of consciously using Wushu to improve life and even the overall quality of people in the region.

The cultural connotation of Wushu has not been really revealed, and it has not injected new connotation into the times. This is probably a fundamental reason why Wushu is getting weaker and weaker in people's lives. In endowing Wushu Festival with functions, we should go beyond the simple promotion of Wushu culture, regard Wushu as a bridge and link for Cangzhou to go global and nationwide, and show the great potential and bright prospects of Cangzhou's cultural features and economic and social development through Wushu. While maintaining the main theme of martial arts, we must highlight the overall characteristics of Cangzhou culture, so that people can have a comprehensive understanding of Cangzhou and have a deeper understanding of the inside story of Cangzhou martial arts.

Wushu Festival is not held to win several champions after the rain, nor to make big stars who have traveled all over the world come here to make a fortune, but to cultivate the whole society through Wushu, how to celebrate the festival with a good mental state, how to hold the festival with efficient and high-quality services, how to add color to the festival with creative activities, how to achieve a bumper harvest in economic, cultural and social construction, and the quality of modern people will reach a new level. Without Wushu, there would be no Wushu Festival. In the past, martial arts could only develop endlessly through oral teaching by masters. But today, it is obviously not enough to develop martial arts only by these. In the era of highly developed social division of labor, the development of any project must come out of experience, keep up with the pace of the times, be good at Qi Xin's cooperation and use various means to promote Wushu.

Holding Wushu Festival is a huge systematic project, and it is far from enough to rely solely on Wushu societies. For example, a series of events, such as large-scale performances, competition organization and competition arrangement, all need specialized talents, and these people may not have studied martial arts at all. Just as Zhang Yimou directed the Olympic Games, it can't be given to athletes or even world champions. Therefore, it is necessary to ensure that outstanding talents from all related industries are attracted to the preparation of Wushu from the mechanism, or to train a group of professionals with their own strengths to meet the needs of holding festivals, so that Wushu festivals can become fine products and have a significant brand effect.