I want to open a women's brand clothing store. It is best to have tops and bottoms, bags and accessories. It is suitable for women around 30 years old. Please give me your advice.

Principles of clothing display 1. Basic principles of display

1. Importance of display

① Display brand image

② Show brand style positioning

③ Attract customer flow

④ Increase sales

2. Principles of display

① Make timely and purposeful adjustments according to weather, sales trends or event promotions

② Start from the overall and overall situation, pay attention to the overall beauty, and strive to achieve: distinctive image , with concentrated styles, prominent themes, and a strong sense of subject and hierarchy

③ Reasonably use color matching from an aesthetic perspective to achieve harmony and unity

2. Color knowledge

< p>1． The three elements of color: hue, purity, and lightness

① Hue: the appearance (name) of the color

② Purity: the degree of lightness and darkness of the color

③ Purity: The vividness (purity) of the color

2. Classification of colors

① Feeling of cold and warm

Cold colors: green, blue, purple

Warm colors: red, orange, yellow

Medium Color: black, white, gray

② Feeling of weight: determined by brightness. The higher the lightness, the lighter it is; vice versa

③ The sense of distance: determined by purity. Those with higher purity are closer and those with lower purity are further away

3. Color plate

4. Color matching

① Similar color matching: Two similar colors with different shades and light and dark colors match to look friendly and elegant. For example: green + sky blue; dark green + light green; coffee + beige

② Similar color matching

Two relatively close colors match and appear soft. Such as: red + orange red; red + purple red;

Yellow + grass green; yellow + orange yellow

③ Combination of cold and warm colors

Yellow + purple; red + Turquoise

④ Relative color matching

Red + green; orange + blue; yellow + purple

3. Display preparation procedures

< p>1． Understand the moving lines and passages of the store

① Moving line design: that is, designing the main aisle that allows customers to take away a little bit, and then thinking about how to set up secondary aisles that allow customers to easily select various goods in the store. This design is called dynamic line design.

② Channel setting standard

Unit: CM

Channel minimum standard maximum

Main channel 75—90 120—150 180

Auxiliary channel 60-75 90-120 120

2. Determine the basis for display

The prerequisite for display is that it must have a clear purpose. In addition, the important basis for display work is sales data. Generally, the following situations can be used as the basis for display:

① Holiday display

② Store celebration display

③ New model launch display

④ Dumping inventory Display

⑤ Promotional display

⑥ Weather change display

⑦ Seasonal display

3. Display props

Display props are just like the stage for artistic performances, which set off and enhance the atmosphere for the displayed clothing. Therefore, display props are also worthy of attention as a carrier for displaying clothing. Commonly used display guides include the following:

① Shelves

② Models

③POP

④Background

⑤ Lighting and Lighting

⑥ Accessories

4. Display work procedures

① Divide category areas

② Refer to sales data

③ Set the main color and main style in the area (generally speaking, the entire store There should be no more than 5 main colors and no more than 3 main colors in one area)

④ Draw a rendering of the display area

IV. Display method

1. Display method

① Contrast display

The combination of light and dark colors creates a sharp contrast, which has strong appeal, shock, and a deep impression.

② Symmetrical display

This method is suitable for large quantities of goods to give people a sense of security and balance

③ Hierarchical display

Arrange the goods at intervals according to color or specifications to achieve a sense of hierarchy

④ Classified display

According to a certain grade category, do not divide more than three times once or twice at most. A relatively concentrated display method

⑤ Theme display

A method that combines a specific date or festival as a theme to associate the displayed goods with the theme. It can be adapted to Public psychology can easily drive sales atmosphere.

⑥ Seasonal display

According to climate and seasonal changes, seasonal products are gathered together for real-time display to adapt to customers' consumption habits and psychology.

2． Display methods to promote customer purchases

① Pay attention to the relevance of the display

② Make it easy for customers to access the goods

③ Make full use of the effective display range

< p>④ Make reasonable use of the golden zone

⑤ Horizontal and vertical display

3. The display method of "turning clothes into gold"

① The use of background

A. Don’t be too eye-catching

B. Do not use contrasting colors

C. Use the same color tone as the displayed goods or a darker tone

D. Use cool colors

② The clever use of POP - (Point of Purchuse advertising) advertising at the time of purchase

A. AIDMA Principles

a. Attention (Attention)

b. Generate interest (Interest)

c. Arouse desire (Dseire)

d. Make it easy to remember (Memory)

e. Make it determined to buy (Action)

B. POP and the Seven Stages of Customers’ Purchasing Psychology

The Seven Stages of Purchasing Psychology POP that matches the purchasing psychology should try to use the size, shape, color, etc. of the POP to attract customers to stop and watch and generate interest - it is attractive , unexpected theme slogans to express the characteristics of the goods, arouse customers' interest and associate them with the convenience, happiness and comfort obtained from the goods, create desires, focus on easy purchase, and emphasize that now is the time to buy. More specific. Expressing greater superiority compared to similar goods or previous goods. Trusting to gain customer trust with superior quality, explaining after-sales service, or indicating brand strength. Decisions to explain discounts and other preferential activities to make customers decide to buy. POP is called As a "silent shopping guide", he must have a strong ability to arouse customers to purchase.

4. Display design

① Design of display form

A. Symmetry method (mirror method)

B. Crossover method

C. Trigonometric symmetry (pyramid style)

② Color matching design:

A. How to use colors

a. From top to bottom, from front to back, from light to dark

b. Multiple styles of one color

c. Matching of similar colors

d. Matching of same colors

e. Matching of different colors

f. Matching of opposite colors

g. Neutral colors and Combination of cool and warm colors

B. Color - the "clothes" of the season

a. Spring - yellow-green (green), pink (cherry blossoms, peach blossoms)

b. Summer - blue (sky and ocean ), green (trees and grass)

c. Autumn - yellow (rice fields), beige (grass), brown (land)

d. Winter - red (Christmas) ), white (snowflakes), gray (snowy sky)

The effect of seasonal colors associating colors

The winter of yellow, green, tender grass and dull leaves has passed, and spring is coming. , the soft and bright feeling performs better; in addition, it is best to use bright, soft colors such as pink peach blossoms, cherry blossoms, light yellow, scorching sun, summer, blue ocean, and strong contrasting colors that are more in line with the characteristics of summer. Therefore, colors with high brightness and chroma should be harmonized. Colors can also be mainly cool colors, such as water, blue, sky, green, grassland, autumn, yellow, autumn moon, fresh air in rice fields, and the season of ripe fruits. Stable and rich colors are better, and purple, purple-red, and bright green are also good

Beige, grass, brown, earth, winter, red. Christmas is a cold season, so it is better to use warm colors. Generally speaking, colors with low saturation are used. To emphasize the key points, solid colors are more effective. White snowflakes, gray snow sky

< p>③ Product display design:

A. Stacking

a. Goods of the same season and similar contract series are displayed in the same area

b. Unpacking, 8-12 pieces in summer and 4-6 pieces in winter are appropriate< /p>

c. The distance between two stacks of goods is about 10-15CM

d. The sizes should be from top to bottom, from small to large (S-M-L-XL)

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e. Do not expose the tag, but put it inside the clothes

f. The color in the area is from top to bottom, from front to back, from light to dark

g. Place products of best-selling styles or colors in prime locations (i.e. where they are easy to see and reach)

h. Place supporting products related to the products around them for additional promotion

※ Precautions

□ Keep the stacking neat, beautiful, and straight

□ When a certain style is missing, you can temporarily replace it with a similar style of the same color underneath

□ The display position of goods can be changed frequently to prevent slow sales, and at the same time, it also allows customers to have a sense of freshness and new styles

B. Hanging installation

a. Frontal hanging: Use the style and matching of clothing to attract customers' attention

□ Generally, 3-5 pieces are hung, 4 pieces is appropriate

□ The sizes from front to back are: women's clothing: M-S-L-XL; men's clothing: L-S-M-XL

□ Match tops and bottoms of the same series

b. Side hanging: Attract customers' attention by changing the lightness and darkness of colors and changes in style levels

□ Products of the same series are displayed together

□ Colors are arranged from front to back, from light to dark

□ Sizes are arranged from front to back, from small to small

□ The last piece of clothing should be facing the customer

□ The distance between the goods should be 3-6CM

□ Fabric and style Thickness, length, generally from front to back, from thin to thick, from short to long.

However, "bamboo between plum blossoms" is also often used to create different visual enjoyment and display goods from multiple angles

※ Notes

□ For non-prohibited goods, hangers should be placed from the hem of the clothing. Enter

□ Place POP and accessories nearby

□ For woolen, knitted and light-colored goods, it is best to replace them every three days

□ The hanger LOGO faces the customer, and the clothes hook faces one direction

5. Window display

① The role of window display

As the window of a brand or store, the image design effect directly affects the customer's impression and reflects the positioning and style of the brand (store). Therefore, the design of the window image plays an extremely important role in both short-term sales and long-term development of the brand. The specific contents are as follows

A. Display the main series

B. Reflect the brand's trend and style

C. Show future fashion trends

D. Reflect seasonal and climate changes

E. Promotional activities to promote the brand

F. Reflect the serialization of the brand

② Display props

A. Model

B. Background

C. Lighting

D. Accessories

E. POP

F. Objects used to create a sense of hierarchy (such as T stages, etc.)

G. Objects that create the atmosphere of the picture (such as branches, etc.)

③ Basic principles of display

A. Packaged

B. Serialization

C. Convenience

D. Personality and diversity

E. Conceptualization

④ Notes

A. Maintain hygiene inside and outside the display window

B. The goods displayed in the window should be ironed, smooth and clean

C. Displays in the window should be adjusted in a timely manner according to sales, climate changes, and inventory conditions

D. The brightness and aesthetics of the windows must be highly attractive