How to find a distributor who sells products quickly?

Question 1: How can FMCG distributors effectively distribute goods? Distributing goods can be said to be the "routine work" that FMCG dealers have to do every day. For dealers and manufacturers, if a product wants to make a thrilling leap from commodity to currency, it must be achieved by distributing goods through channels. So, what should dealers do to distribute goods at low cost and effectively? Reasonably plan the distribution road map. Before distributing the goods, the distributor should plan the distribution road map reasonably for the following reasons: 1 to make the distribution more economical. With the road map of goods distribution, the route arrangement can be more reasonable and scientific, and the time and cost of goods distribution can be saved, thus reducing the cost of goods distribution. Two principles can be applied here: first, the linear principle. In other words, if it can be arranged in a line, please don't separate and fork the goods. The advantage of this is that it can often be laid in a straight line and the goods can be laid step by step. The second is the principle of sharpness. That is to say, if they can't be distributed on a line, they will gather or "circle" similar outlets together and distribute goods according to the number of sales outlets in a certain area and the principle of proximity. This kind of goods distribution mode with a point as the center and a suitable distance as the radius can often save time and cost, so as to advance step by step. 2. There will be no "fish escaping from the net" when distributing goods. After designing and planning the distribution road map, you should be able to fill in all the sales outlets. In this case, the distribution of goods is not only clear at a glance, but also it is not easy to have missed outlets, thus avoiding the repetition of routes or the second "turnover" phenomenon. With a reasonable distribution route map, dealers can plan the sales area as a whole, so that they can plan and distribute goods without leaving home for thousands of miles. Do a good job of preparation before delivery. Everything is established in advance, and it is abolished if it is not foreseen. In order to deliver goods orderly and effectively, dealers must also make full preparations before delivering goods. It includes the following aspects: 1, vehicles. The soldiers and horses have not moved, and the car inspection goes first. Vehicles can be said to be the first major event in the distribution of goods. Before distributing goods, dealers must do a good job in vehicle inspection and maintenance, and do a good job in road maintenance fees, management fees, daily maintenance and maintenance. Because if the vehicle is inspected, detained or damaged during the delivery of goods, it will be time-consuming, laborious and expensive to "cram" and may delay the delivery of goods or the sale of fighters. 2. Commodity distribution tools. Commodity distribution tools are things that need to be used at hand when distributing commodities, such as "Daily Report of Commodity Distribution", "Cash Table of Promotional Products", "Customer Orders" and other bills and forms related to commodity distribution. When these things are ready, we can spread the goods calmly and methodically, so that the delivery of goods on that day will be planned, step by step and efficient. 3. Promote products. In other words, you must bring promotional items or gifts to help distribute goods. For example, promotional items given with products when distributing goods, prizes promised to be cashed to downstream distributors, etc. Only by fully preparing the goods in advance can the commodity distributors go shopping with confidence and bring better market performance and performance. Standardization and standardization of goods distribution. Once the truck goes out to work, it often leaves the dealer's sight, but it must be within the controllable range. Therefore, in order to achieve the effect of "people are thousands of miles away, eyes are thousands of miles away", dealers must standardize, streamline and standardize the distribution of goods. It includes the following points: 1. Standardize the contents of marketing personnel's marketing work: for example, normal replenishment: the replenishment of point-of-sale orders and the recommendation of main sales products; Display improvement: display adjustment of stacked boxes and shelves in wholesale and retail stores; New product distribution: new product recommendation; Promotion execution: promotion policy notice; Customer complaint handling: handling spot goods and handling objections to wholesale and retail stores; Information collection: competitive price, promotion and other information; Fill in the form: fill in the daily worksheet and promotion form. In addition, what can be quantified must be quantified and refined for the convenience of inspectors. 2. Eight steps of visiting when distributing goods: 1. Preparation before entering the store: sorting out the appearance of clothes; Check the posters outside the store, update and post them; The second is to make a good opening remarks after entering the store; Find the right place and time to talk to customers; Third, shelf inventory inspection: shelf inventory; Warehouse inventory; Check the pile head or special exhibition area. Fourth, tally: show your products in more sales opportunities: check the customer's inventory and adjust the inventory by using the first-in first-out principle; Record the quantity and age of the goods in stock; Unpackaged inventory classification and sealing. 5. Sales replenishment: make professional orders to customers according to product inventory. 6. Distribution of promotional products: introduce the company's promotional activities, promote strategic products (second taste, new products), and confirm today's orders; Seven. Objection handling: warn the owner of the spot ... ";

Question 2: How to find the telephone number of the owner of the FMCG distributor? Go to a well-known local supermarket to find the manager in charge of purchasing FMCG. Get rid of him (her) (it) and you will find it.

Find a boss, find one, and form a group.

Question 3: How should the general agent of FMCG find a municipal distributor 80 points? That is to find a dealer.

First of all, you should give yourself the positioning, channel or KA of the product. .

Then you can make full use of your local network according to local conditions. If you are not familiar with it, you can visit the dealer through the network, or visit the terminal, make a phone call and bring samples.

Don't worry, just hold your horses and find out the price and policy of your products! !

Policies are nothing more than exhibition fees and kickbacks, depending on how manufacturers support them.

You also give some policy support to the dealers accordingly. .

Good luck, brother! !

Question 4: What is the effective sales model of FMCG? Details are classified from different angles:

1, dealer sales, factory direct sales;

2. Channel sales and KA sales;

3. General terminal sales and group purchase.

The explanation is as follows:

Dealer sales: After the dealer pays the money to the manufacturer, the manufacturer sends the goods to the dealer's warehouse. The main force to realize sales in the later period depends on the distribution ability, social relations, financial strength and business ability of dealers in this area.

Direct operation of manufacturers: in the area where the manufacturers set up offices or branches, they are equipped with financial, warehouse, personnel, business, distribution and other personnel at all levels and front-line personnel (all personnel and other expenses shall be borne by the manufacturers), and the relevant personnel of the manufacturers' offices or branches directly contact local * * * institutions and terminal stores.

Channel sales: Generally speaking, FMCG is paid back by wholesalers and distributors at all levels (or refers to cash settlement sales);

KA sales: refers to the sales of major customers-now refers to hypermarkets, such as Wal-Mart, Carrefour, RT Mart, Tesco, Ginza, X Clone and other supermarkets (supermarkets with complex entry threshold, long negotiation period, large sales volume, high expenses and good image);

Question 5: Difficulties faced by FMCG distributors and how to improve themselves. Profits are getting thinner and thinner. The entry threshold of large-scale supermarkets that become senior porters of manufacturers is getting higher and higher, the cost is getting bigger and bigger, and the settlement is getting harder and harder. Capital turnover is getting slower and slower, which has become the feeling of more and more dealers. With the development of the market, many manufacturers directly participate in and control the flat development trend of distribution channels, control terminals and channels, and the rapid rise of large supermarkets make the status of dealers increasingly embarrassing. Channel reform is developing in the direction of deep distribution and modern logistics distribution, and the brilliance of dealers will be divided or dimmed. I have more feelings about the past glory of China dealers and the embarrassment of today's development. How to get rid of the dilemma of business development and how to develop and improve continuously are the focus topics discussed by marketing circles and distributors. The author has been engaged in FMCG marketing for more than ten years, contacted numerous distributors, and experienced and witnessed the rise and fall of many distributors in FMCG industry. I have also thought deeply about this phenomenon, and now I will discuss this issue. Economic transformation and the environmental characteristics of China market economy have created China distributors: China's vast territory, imperfect business circulation model and unique relationship marketing make manufacturers need to be more familiar with local consumers and have local marketing resources in important links such as product market coverage, in-depth distribution, product promotion and market management, and distributors play an important role between products and consumers. At the same time, with the help of their own resource advantages and unique position, dealers have completed the original accumulation and achieved rapid growth by relying on the product circulation price difference and the support of manufacturers. The cost for manufacturers to build their own networks and promote their products is too high: in the early days of market economy, due to the constraints of economic, cultural and commercial mechanisms, consumers in China are not mature and rational, and their brand loyalty is not high, so they are easily affected by speculation. I will buy whatever is popular in the market (in fact, what is popular in the business)! The old wizards in this line all understand that if a product wants to be listed quickly and successfully, first, it is necessary to quickly form a distribution rate with visual shock effect and create a popular atmosphere; The second is to maintain this distribution rate and keep the fashion trend. In China, however, the cost of road transportation is high, and the region is vast, so the consumers with real spending power are not concentrated. Large stores such as supermarkets have just been born, and a large part of their sales come from tens of millions of small retail stores. Relying on the strength of manufacturers to distribute goods to so many sellers and maintain logistics will definitely pay a price. Without the active participation of wholesalers at all levels, manufacturers cannot create and maintain popularity! If manufacturers want to gain a foothold in the market, they must distribute products through distributors and wholesalers to expand the coverage of products. Whether the enthusiasm of distributors and wholesalers at all levels can be effectively mobilized through channel cooperation largely determines whether enterprises can survive in China. The power of the wholesale channel is inevitable, unstoppable and irreplaceable! It is precisely because of this demand of manufacturers that the survival foundation and commercial value of wholesalers and distributors are laid. The market environment and the structure of the circulation industry have changed, which makes dealers have strong enemies (manufacturers' intensive distribution and direct sales policies) and pursuers (emerging supermarket channels). First of all, in the 1980s, manufacturers only asked dealers to do three things: receiving goods, collecting money and sending goods to a large number of downstream families. With the maturity of market economy, especially the internationally renowned marketing reform direction. From the earliest agency system to the later distribution system and sales assistance system, to intensive distribution and the establishment of dealers, and finally to the direct establishment of offices and sales branches in factories, the hands of manufacturers are getting longer and longer, the monopoly distribution area of dealers is getting smaller and smaller, and the advantages of monopoly distribution are getting weaker and weaker. The intensive distribution ideas of manufacturers robbed the dealers of their money! Secondly, the structure of the circulation industry has changed. Over the years, the main sales channels in China market are wholesale markets, large commercial buildings and retail stores. The wholesale market is in the upstream of the circulation channel, where major commercial buildings and terminal sales points get goods, and the planned consumption of consumers' whole boxes is also realized here. There are many kinds of goods in the wholesale market with low prices, but the reputation, service and environment are poor. The entry of product enterprises has introduced high-level market competition means. Manufacturers have begun to emphasize terminal sales, and intensive distribution has become everyone's quality assurance. The quality of large shopping malls is guaranteed, the environment is good, and the service level is relatively high, but the variety is incomplete and the price is high. The neglect and constant enthusiasm of the counter assistant are equally annoying. Supermarket was born in the emotion of consumers' love and hate. It not only has a good shopping environment, service and quality assurance, but also has the characteristics of low price and many varieties. The goods are clearly marked and sold on the shelves, making it easy to choose. It is the product of timely birth ... "";

Question 6: How do dealers operate FMCG? (1) Finding the answer Product classification There are many categories of products distributed by dealers, which can be divided into flagship, ordinary and high-profit according to the characteristics of sales volume and profit. Main products The main products are characterized by large sales volume, low gross profit per piece, fast turnover, sufficient production capacity, strong support from manufacturers and high acceptance by consumers. If dealers can maintain the stability of loyal customers and channels, they can drive the sales of other products. The main products are the main products for dealers to reduce marginal costs, gain profits and speed up cash flow. Therefore, the principles for dealers to operate flagship products are: resource focus and channel focus. The number of main products is generally controlled below 3. The less the number, the more concentrated and infiltrated the resources of dealers. The sales volume of a single flagship product should account for at least about 20% of the total sales volume, while the comprehensive proportion of all flagship products should be kept at least 40% to ensure sufficient driving force and normal turnover of liquidity. Of course, this ratio is not absolute, but should be determined by the strength of manufacturers, gross profit level of products, circulation speed and competitive environment. As such products are highly mobile, it is necessary to ensure adequate inventory. In order to obtain sufficient cash flow, the unit gross profit should not be set too high in pricing, and well-known brands should refer to the situation of their competitors and set it within the industry gross profit margin. General products There are a large number of single products in general products, and the market demand is stable. Each item has a certain sales volume, but it is not among the best sellers. Moderate profit, less advertising support from manufacturers, and limited production capacity of most products. Dealers usually don't take it as the promotion focus, but follow the main products as wings and supplements. This product can objectively follow the best-selling products and reduce the transportation cost. Because there is almost no manufacturer's support for this kind of products, dealers must strengthen sales promotion. At the same time, there are many varieties of this kind of products, which are difficult to manage, complicated to order, and the sales volume is easily affected by other products or market environment, resulting in a backlog of unsalable sales. Therefore, it is necessary to check the inventory frequently, and the safety inventory is based on the principle of continuous goods. High-profit products The sales volume of high-profit products is relatively low, but the gross profit is high. Through reasonable matching with main products and general products, considerable overall profits can be created. Compared with the first two types of products, only by actively operating according to the safety stock and economic order quantity can the liquidity of high-margin products be improved; Can artificially form a "semi-hungry" state, and keep the products tight and attractive. Because this kind of products belong to the distribution products of best-selling products, we must ask the business personnel to recommend them, so as to form a stable customer base and a high-profit area. After the category combination operation combination operation breaks through the classification of total sales volume, dealers should keep a close eye on the target sales volume according to the profit target, give full play to the advantages of the combination, make up for it quickly and maximize sales volume and profit.

Question 7: How does the FMCG e-commerce platform find distributor customers? I am a novice manufacturer, and I went to Alibaba and China supplier websites to find enterprise users on FMCG platforms. It is best to look for it on the major commercial websites in your area.

Question 8: How to cooperate with FMCG distributors? Beginners ask for help Thank you for fighting together. There are shops and retailers everywhere. Supermarket, these.

Question 9: From different angles, what are the business cooperation modes of FMCG?

1, dealer sales, factory direct sales;

2. Channel sales and KA sales;

3. General terminal sales and group purchase.

The explanation is as follows:

Dealer sales: After the dealer pays the money to the manufacturer, the manufacturer sends the goods to the dealer's warehouse. The main force to realize sales in the later period depends on the distribution ability, social relations, financial strength and business ability of dealers in this area.

Direct operation of manufacturers: in the area where the manufacturers set up offices or branches, they are equipped with financial, warehouse, personnel, business, distribution and other personnel at all levels and front-line personnel (all personnel and other expenses shall be borne by the manufacturers), and the relevant personnel of the manufacturers' offices or branches directly contact local * * * institutions and terminal stores.

Channel sales: Generally speaking, FMCG is paid back by wholesalers and distributors at all levels (or refers to cash settlement sales);

KA sales: refers to the sales of major customers-now refers to hypermarkets, such as Wal-Mart, Carrefour, RT Mart, Tesco, Ginza, X Clone and other supermarkets (supermarkets with complex entry threshold, long negotiation period, large sales volume, high expenses and good image);

Q:

My product is actually a consumable, mainly used in the pretreatment process of biochemical experiments. What should I do?

Answer:

Fast-moving consumer goods refer to daily consumer goods with short consumption cycle and high purchase frequency in a certain period of time, such as cigarettes, wine, water, beverages, food and condiments.

I guess your products should be regarded as industrial products (or similar industrial products).

Characteristics of industrial products sales: belonging to large customers, long sales cycle, relatively stable sales relationship once established (relatively fast consumption), long procurement time, large purchase amount, etc.

I suggest you look for the sales information of big customers.

General key account sales: technical personnel and sales staff need to work together; Analyze customers' executors, influencers, decision makers, etc. Clear up the relationship and grasp the key.

Question 10: If you are the regional manager of FMCG and these two distributors, how do you choose the strong Hengqiang!

Auntie can't get up after three to five years of accumulation. It is also good to draw a separate channel (a channel that big dealers don't like) for auntie, so that she can make the final compensation in this channel.