Interactive creativity is an important factor to attract audiences in bus shelter advertisements.

Interactive creativity is the development trend of bus shelter advertising design demand, and it is also the development direction of future advertising design. The interactive creativity of bus shelter design can help bus shelter advertisements make up for the limitations of print media, provide more product information for the audience of bus shelter advertisements and achieve the purpose of promoting consumption; Interactive and creative bus shelter advertisements pay more attention to emotional communication and psychological buzz with the audience, thus improving the communication effect of bus shelter advertisements; Paying attention to users' preferences, understanding people-oriented psychological and behavioral characteristics, and understanding various effective interactive ways are the basis of interactive creative thinking in bus shelter advertising design.

The survey found that the reason for choosing "attractive creativity" greatly exceeded other reasons. It can be seen that improving the creative level of bus shelter advertising is not only the subject of the industry, but also the voice of the audience, and it is also the way to improve the effect of outdoor advertising. Advertising promotes creativity. In addition, the selection rates of "bright colors or beautiful pictures" and "interaction" reached 47% and 33% respectively, which are the creative contents of bus shelter advertisements and an important reminder to creative designers of bus shelter advertisements. It is necessary to pay attention to color, picture and interactive experience. The application of these elements closely related to the media characteristics of bus shelters needs to catch the audience's eye at a glance.

When the audience is faced with more and more media forms, it is the key to catch people's attention, that is, "interactive creativity" has become one of the core competitiveness of bus shelter advertising. The unique creative highlights of bus shelter advertisements have made a brand-new attempt to attract the audience's attention and increase the audience's interaction, and will surely shine in the advertising market in China.