What are the advantages and disadvantages of using homophonic idioms as advertising words?

As we all know, modern society is changing with each passing day. In the ever-changing modern society, advertisements are everywhere: newspapers, magazines, televisions, computers, stations, docks, and everywhere you can think of. Human life has been inseparable from advertising. In the morning, we turn on the radio and listen to the weather forecast, which is spread by the broadcast media; When you get to the office, after you have prepared your work materials, pick up the newspaper and read it. This is spread through the print media. When we need to download information from the Internet, we need to surf the Internet, which is network communication ... Advertising is actually a kind of media, and life is a continuous communication process. This process begins with the first cry when we are born and ends when we leave safely after enjoying the world. It is from these media that human beings receive new information every day. The advertising language has the greatest probability of receiving information. China's population accounts for more than 25% of the world's population, and the proportion of people who speak Mandarin and use Chinese characters is even larger. According to the newspaper, an upsurge of learning and using Chinese is quietly rising all over the world. Universities in many countries have included Chinese as a second foreign language as a compulsory course for students, and they can't get a diploma if they fail Chinese. Modern Chinese mainly refers to homonyms in modern Chinese, which have two forms, namely, oral form and written form. Its oral form is Putonghua, which is being widely used in the whole society in China. The form of written language is modern vernacular, that is, the words we see from newspapers, magazines and advertisements every day. This kind of written language plays a great role in the modernization of the country and people's daily life, which everyone can think of. Advertising language certainly belongs to modern Chinese. Modern Chinese has a strong sociality, and people must abide by unified and clear standards when using it, so that social communication can be successfully realized and social production and people's life can be carried out in an orderly manner. The phenomenon of imitating idioms in advertising language is quite common in modern society, which is a phenomenon of nonstandard use of words that does not conform to our modern Chinese character usage norms. Today, when China is building a well-off society in an all-round way, our economic activities will be more frequent, cooperation with foreign businessmen will increase sharply, economic contracts will become the mainstream of life, and people's requirements for the accuracy of words will be higher and higher. At this time, if the words are not standardized, it will have a great impact on young people, which will inevitably affect our economic construction and the speed of China's economic take-off. Therefore, under this condition, we must resolutely correct the phenomenon of nonstandard words in advertising language in order to effectively promote socialist economic construction.