Why should the annual meeting of coating enterprises be held?

Every January, large and small enterprises in the coating industry hold annual meetings, no matter how many anniversaries there are. The general content of the annual meeting is to summarize the work of the past year, look forward to the new year, and adjust the work arrangement for the new year. Of course, this is of a working nature. In addition, there is an annual meeting to commend and reward employees who have made outstanding performance and contribution in that year. Then there is entertainment, mainly the celebration and get-together of company leaders and employees. The main links are cocktail parties, dinners or games and entertainment activities. Sanqing paint tells you what the annual meeting of coating enterprises is like.

Annual meeting is a normal enterprise culture construction.

Annual meeting refers to the annual gathering of some social groups, which is an indispensable "family event" for enterprises and organizations. Its main purpose is to boost morale, create an organizational atmosphere, deepen internal communication, promote strategic sharing, enhance goal recognition, set goals, and play an overture for the new year's work.

The annual meeting of enterprises is also an extremely rare opportunity for enterprises to communicate with employees. After a year of joint efforts, coating enterprises must have made more breakthroughs and greater progress in the project. Every employee will feel the surprise, touch, joy and dedication brought by the company's growth this year, and make a review and summary. Through the joyful atmosphere of the annual meeting, the enterprise will easily implement the work plan, objectives and corporate culture of the enterprise for the next year to all employees.

The annual meeting is just like hosting the Spring Festival Gala.

Some people are looking forward to the annual meeting. They think that the annual meeting is not necessarily a show or luxury. Even if it is simply to get some peanuts and melon seeds, their employees can arrange a few simple small programs, play a few simple games and reward a shampoo and washbasin.

Some people think that the annual meeting can be cancelled, but we must ensure the year-end award and the sense of accomplishment of employees, which is the only magic weapon to retain outstanding employees and help the company keep moving forward. These all express employees' expectations for corporate culture and human touch. According to a survey conducted by China Youth Daily, 45.9% of employees think that enterprises are "impersonal".

For a country that attaches importance to "emotion", the annual meeting of enterprises is essential. It is important that the theme of the annual meeting should meet the needs of enterprise development and the form should meet the culture. The annual meeting is not necessarily a feast and a generous prize. It is more important to establish a mechanism for understanding and communication. For example, the establishment of the public welfare fund has greatly increased the construction of corporate culture.

The annual meeting is like the Spring Festival Gala. After reading it, it may be like this. If you don't watch it, you will lose something.

The coating company holds the annual meeting, mainly hoping to achieve the following goals:

1. Strengthen communication, enhance feelings and enhance team cohesion: In normal work, everyone is busy with their own work, and some misunderstandings will inevitably occur in the work. By the end of the year, it is rare for everyone to get together. Enterprises hope to take this opportunity to enhance understanding, reduce misunderstandings, enhance feelings and enhance team cohesion through frank exchanges between employees.

2. Affirm achievements, commend outstanding departments and individuals, share successful experiences and learn benchmarks: in one year's work, there must be relatively outstanding departments or individuals in the team. Companies usually hope that the team can learn from benchmarking, thus improving the overall performance of the team. If the successful experience is not shared, it is undoubtedly a waste.

3. Enhance employees' confidence in the enterprise, show their leadership style, and strengthen corporate culture: In one year's work, company leaders must have a lot to say to all employees, including the company's vision, including the culture that the company has always advocated, in an attempt to enhance employees' confidence in the enterprise, improve employees' loyalty to the enterprise, and show their personal style.

4. Put forward the bottleneck problem and dig deep into the root cause of the problem, and discuss the solution: in one year's work, the team will inevitably have some problems. By the end of the year, it is necessary for the team to sit down and do in-depth analysis and research on some bottleneck problems, such as cross-departmental communication, process interface, customer service, etc., and dig deep into the deep-seated reasons of these problems.

5. Put forward the goals for the new year, and hope that everyone dares to challenge higher goals: at the annual meeting, business leaders should lead everyone to look forward to the goals for the new year while summing up the work for the year, so that everyone can have confidence in the new goals, dare to challenge higher goals and prepare for the next year.

There is an annual meeting of dealers.

More coating companies hold annual meetings, often with only one purpose, that is, to increase the loyalty of dealers. Call some large distributors of the company to sum up their prospects, reward and encourage them together, and make suggestions for the development of the company in the coming year. The ostentation and extravagance of the annual meeting itself is also regarded as a direct indicator of "measuring the economic benefits of enterprises".

However, the annual meeting of dealers of some coating enterprises often changes their tone and taste. The annual meeting of dealers is an order meeting, the purpose of which is to get dealers to place orders. What is the annual meeting of dealers? Is the annual meeting of dealers a product ordering meeting? The annual meeting of dealers is invariably understood as a product ordering meeting, which has become a powerful means to assist product sales. Generally speaking, the annual meeting of dealers is that enterprises bring dealers together to "have a meeting, have fun, get together and contact feelings".

This is a misunderstanding of the nature of the annual meeting. The essence of the annual meeting of dealers is the annual "gathering" of enterprises, a grand gathering to sum up the past and imagine the future, and an indispensable year-end feast for enterprises. Its main purpose is to inspire dealers, boost morale, deepen communication and understanding between manufacturers and dealers, share the achievements of the past year and look forward to the future, create a harmonious atmosphere and enhance the cohesion within the enterprise.

In fact, the annual meeting of dealers in many enterprises has also been criticized. The participating dealers are disgusted with the annual meeting of the enterprise. The annual meeting of dealers has no practical significance except taking money to eat and drink. For dealers, there is neither income nor learning.

Looking at the development of the market, the annual meeting of dealers has played a less and less role in the development of enterprises. It used to be a seller's market, where dealers grabbed goods at annual meetings, but now it has gradually evolved into a means for enterprises to release inventory pressure, and dealers are not interested in such annual meetings. In addition, some young dealers appear slowly, and their dependence on the convenient network gradually appears, and they are unwilling to go to the annual meeting.

The annual meeting of dealers should be centered on dealers. In the content arrangement of some annual meetings of coating enterprises, the author found that some annual meetings of coating enterprises turned into reports, which were lengthy and boring. As a distributor, the first thing to become a partner with enterprises is whether they can make profits and realize their dreams of development.

Theoretically, the theme of the annual meeting should be around "how can enterprises develop better and how can dealers make more money". But in fact, most enterprises focus on self-feeling, ignoring the important subject of dealers. At the annual meeting of dealers in many enterprises, some old-fashioned topics are repeated every year, such as the development history of the enterprise, the successful autobiography of the boss, and the long and empty summary speech ... The new dealers are ok once a year, and the content has basically changed. How can this arouse people's interest?

Generally speaking, the annual meeting of dealers in coating enterprises is composed of leaders' speeches, dealer training meetings, product ordering meetings, thank-you dinners and so on. Leaders' speeches are always based on reviewing the situation in the past year and looking forward to a better future. The content is full of empty talk and cliche that "our company achieved XXX results in the past year", followed by the annual summary and annual plan of the sales boss, or the dealer representative came to the stage to thank the enterprise.

Although it is very important for dealers to understand the development and achievements of a company in a year, many times, big talk not only fails to seriously analyze the reasons for the company's good and bad work, but also praises the company and ignores the problems encountered by many dealers in the business process. Lengthy and boring reports and the "formatting" of reporting good news without reporting bad news have become an important factor to stifle the enthusiasm of dealers.

At the training meeting known as "being able to provide spiritual food for dealers", the organizers of some enterprise annual meetings let friends introduce the so-called "training experts" at will, and invite each other to the company to talk about marketing and the construction of specialty stores without knowing it at all. Ironically, most of these "experts" have no practical experience, and much of what they say is theoretical and unrealistic. They may not even be senior dealers who have participated in the activities, and their grasp of the market is not as good as that of some senior dealers.

Therefore, we can often see such a meaningful picture at the annual meeting of enterprises: "training experts" are spouting on the stage, while the audience under the stage is snoring or playing with mobile phones to kill time.

The most similar arrangement is at the thank-you dinner, but the enterprise procedures for organizing the annual meeting are strikingly similar. Such as modern dance performance, pop song performance, lottery and so on. It is no different from other activities at ordinary times, except that there is a little more excitement between meals. Even some paint companies do not forget to try their best to get dealers to place orders and make money while eating.

After an annual meeting, the essence of enterprise development and the methods to solve problems are not well communicated, and leisure and relaxation are not thorough enough. Many dealers feel that holding an annual meeting is like flying to a company for dinner and a meeting, that's all. Not to mention the high cost and no harvest, which leads to the declining interest of dealers in the annual meeting. They think that the annual meeting of corporate dealers can be held or not.

What worries me more about the annual meeting of coating companies is that the annual meeting of distributors of each coating company is strikingly similar, and the content of each coating company's annual meeting is similar. Just change the company name.

Conclusion: A successful annual meeting is a wonderful experience of corporate culture and comprehensive strength, a concentrated strengthening of team morale and corporate cohesion, and an overall improvement of brand status and market competitiveness. Moreover, the annual meeting is not a luxury, but a culture and a theme with targeted value! Not only content, but also creativity, which is the perfect unity of form and content!