Marketing campaign summary material template

Event marketing refers to a marketing method that enterprises can quickly improve the visibility, reputation and influence of enterprises and their brands and promote product sales by intervening in major social activities or integrating effective resources to plan large-scale activities. The following is a summary of the marketing activities I brought to you, hoping to help you!

Marketing activity summary (1)

This year, under the guidance of the company, the marketing department carried out the construction of drug retail terminal network, the rectification of district-level wholesale units, the distribution of some new varieties of the company's total distribution, and the start and promotion of the market.

This paper briefly summarizes the achievements and existing problems in the annual work of the marketing department in the past year, and puts forward some views on the next work of the marketing department.

All in all, three words: achievements can not be ignored, problems need to be solved urgently, and suggestions are for reference only.

The achievements of "Five Ones" cannot be ignored.

1. Disseminate, establish and consolidate the terminal marketing network necessary for wholesale enterprises.

There are 690 drug retail terminals in the market. Through in-depth investigation and communication, we classified these 690 retail terminals into three categories: A, B and C according to the scale strength, financial reputation, variety structure and store size of these terminal customers, and 25 of them were classified as "Zhonglian". There are 94 categories B; Class C: 2 10. Among these 690 end customers, 580 have directly or indirectly established payment business relations with them; The control over end customers is 84%.

These end customers we have provided a solid marketing network guarantee for improving the market share and distribution rate of products and quickly occupying this key market. This is the company's online customer? What drug suppliers value.

2. Cultivate and establish a relatively stable and familiar terminal direct selling team.

At present, the marketing department has 18 business personnel, and the shortest time to arrive at the company is only five months. After many systematic trainings by the department, they are fully familiar with the relevant processes of terminal business operation.

For this 18 business personnel, our bureau is divided into three levels according to business objects and priorities, namely terminal salesman, regional supervisor and district manager. The division of labor and cooperation at all levels not only highlights the focus of business work, but also prevents gaps and loopholes in the market.

This marketing team, although the work is tedious and hard, has a firm concept of doing its duty for Company A and serving the end customers wholeheartedly. They are the fresh force of Wuhan market operation and the personnel guarantee for manufacturers to start Wuhan OTC market.

3. Established a systematic business management system and method.

On the basis of summing up last year's work and this year's exploration, a set of management methods suitable for wholesalers' terminal direct selling teams and businesses have been initially established, and all methods are in trial operation.

First of all, the "Measures for the Management of Business Personnel in Marketing Department" was issued, which clarified the work priorities and objectives of business personnel at different levels; Specific requirements are also made for each specific work content.

Secondly, the "Measures for Business Management of Marketing Department" was issued, which further refined the basic ideas of receiving goods, delivering goods, returning goods, distributing goods, giving gifts and business development on the basis of positioning the marketing department, so as to achieve "everything has requirements and everything has standards."

The third is to form a mechanism of "summing up problems and improving yourself". Report to the department in the morning and evening, hold a regular meeting every Saturday afternoon, find out the problems in the work in time, adjust the marketing strategy, respect the opinions of the business personnel, and take the market demand as the guide, which greatly improves the work efficiency.

4. Ensure the market share of a series of varieties in Wuhan terminal market.

At present, the marketing department operates 22 manufacturers, including Sichuan Taiji, Zhuhai Federation, Chunzhengtang, Hebei Huawei and Shaanxi Yabao, and more than 30 product specifications, such as Qumei, Slow Powder, Yu Ye Huo Qing Tablet, Xiaoer Qingfei Tablet and Zhenju Jiangya Tablet. For these varieties, we have formulated corresponding sales policies according to their profit gap and manufacturers' support; Such as cash, consignment, personnel promotion, etc.

Through the active efforts of marketing personnel, the delivery rate of these varieties at the terminal is between 60% and 95%, which ensures that consumers can buy products exclusively distributed by our company at the general terminal, puts an end to the phenomenon that the shortage of terminals affects the sales opportunities of products, and meets the requirements of the majority of manufacturers for the distribution rate.

5. Created a sum of sales and profits, and ensured the normal operation of the department.

20 1 year, through the market development of new products, * * * realized the sales of 1 10,000 yuan; The profit is y million yuan. It provided timely and sufficient funds for the normal operation of the whole office and the surrounding 12 offices.

Therefore, while building and mastering the terminal marketing network, the marketing department has created certain profits for the company, killing two birds with one stone, and the achievements can not be ignored.

The problem of "three noes" needs to be solved urgently

The problem is the breakthrough, the problem is the starting line, and the problem is the barrier that must be cleared.

1. There is no transparent process.

Although the marketing department has established a set of systematic management systems and methods, and there are arrangements and requirements for daily work, it only lets the business personnel come out like "flying pigeons". After leaving the job, the business personnel did not do anything, and there was no follow-up guidance and inspection on how to do it. Relying entirely on oral reports from business personnel has greatly reduced the implementation of some work, plans and systems.

2. There is no reward and punishment result

There is little difference between the quality of business personnel's work, and the good ones are slightly rewarded; Poor, unpunished, soft-hearted, "grace" and "power" do not match.

3. Non-incentive treatment

Give each business person a bowl of "big pot rice", and everyone is in a state of "not enough to eat and not dying of hunger".

Summary of Marketing Activities (2)

According to the notification requirements of the superior bank on the joint marketing activity of "caring for government customers and serving public finance", the bank actively took actions, carefully organized, combined with the reality of county government departments, selected target customers in a targeted manner, implemented target responsibilities, and successfully completed the target tasks of the joint marketing activity, marketing individual online banking users, issuing credit cards, handling personal financial accounts, and peony e-time card users. The situation is summarized as follows:

First, establish institutions and organize them carefully.

In order to ensure the smooth realization of the objectives of this activity, the Bank set up a joint marketing leading group with the president as the team leader and the heads of relevant functional departments and outlets as members to organize, coordinate and manage the marketing activities in a unified way. The leading group held a meeting, carefully analyzed the resources of government departments, carefully classified them, and determined the key marketing targets in a targeted manner. All relevant departments cooperated closely and communicated in time to achieve

Second, do a good job in business promotion and promote the rapid development of marketing activities.

During the event, the bank closely focused on the theme of the event and adopted a promotion and publicity method suitable for the actual situation of the county to enhance the reputation of our bank-government cooperation products.

First, with centralized marketing as the platform and door-to-door marketing as the means, the bank's wealth management products are marketed through various forms of marketing, such as high-level visits, bank lectures and door-to-door delivery. At the same time, marketing personnel are required to go deep into the family, explain and coach the knowledge of card use on the spot, so that cardholders can be familiar with the card use process, and the service will run through the whole marketing process, which has achieved good results. For example, a government civil servant, through the live demonstration of marketing personnel, will soon be realized.

Second, strengthen counter marketing. When government officials come to our bank to handle corporate business, the counter staff will introduce them to the relevant personnel in time, and the marketing staff will further talk with them to promote our financial products.

The third is to improve the incentive mechanism and highlight the marketing of all employees. In order to make full use of the social relations resources of employees and effectively mobilize the joint marketing resources of the whole bank, the sub-branch strengthened the assessment of bank card business in the second quarter in the business target responsibility system. By constantly improving the incentive mechanism, the enthusiasm and initiative of employees' marketing have been effectively mobilized. Many employees take advantage of their relatives and friends' positions in government departments to actively market and achieve certain results.

Third, do a good job in after-sales service and improve customer satisfaction.

In this marketing activity, our bank will also do a good job in after-sales service, improve the level of cardholders' use of cards, and make each cardholder satisfied as an important content. In order to improve the success rate of bank card transactions and avoid unsuccessful transactions, we should explain the "password times exceeding the limit" and account management regulations to cardholders in time, remind cardholders to avoid the error code of over-limit transactions, and remind cardholders to conduct inquiry transactions when the account amount is uncertain, so as to avoid the error of full over-limit, which not only strengthens the publicity and guidance for cardholders, but also improves their card use level and promotes the success rate of card transactions.

Answer the relevant inquiries from customers in a timely and complete manner. For those who can't answer at that time, call or pay a return visit at home within the agreed time to improve customer satisfaction and let a group of customers gradually cultivate in the process of "not using, unwilling to use, and taking the initiative to use".

Summary of Marketing Activities (3)

The curtain of autumn marketing activities of mobile branch campus has finally opened! Under the leadership and guidance of leaders at all levels of the company, all the marketing personnel of our company rushed into the three main battlefields? South Bus Station, Institute of Technology, Golden Triangle Station. Although the weather is not beautiful, windy and rainy, it is not as determined as we are.

With the concerted efforts of Qi Xin and Qi Xin, the expected goal has been basically achieved. Through this campus marketing activity, I have a profound feeling and experience, at least in the following aspects:

First, it showed the company's good service image and improved the company's high-standard service quality.

Under the careful planning and strict organization, all members of the company have invested great energy and made great efforts to do this marketing activity well. For example, leaders come to various places from time to time to inspect and guide the work, and marketing fighters spare no effort to help students and parents with luggage, deliver lunch boxes, guide routes and handle numbers.

All these strongly reflect the theme of "student-centered" campus marketing activities, which makes students and parents feel at home, thus making us floating people feel more intimate. Therefore, this activity not only optimized the service quality of our company, but also showed the company's good service image.

The second is to shape the team's cooperative spirit and exercise the marketing ability of employees.

This time, the battle started in three places in the hall at the same time. Each hall is a team. Good cohesion is the basis for each team to exert its strongest combat effectiveness, and the spirit of cooperation is the basis for team cohesion. Therefore, team members must learn and strengthen this spirit of cooperation.

As a member of an individual, it is also a top priority to play its greatest role in the assigned post. For example, in the communication with students' customers, we should guide students to the theme of handling cards as soon as possible, look at this business from the perspective of students, and care, explain and handle it well.

Third, provide the best service for the student customer base and deepen the influence of the "M-Zone" brand.

Judging from the strategy and goal realization of the whole activity, the activity provided students with preferential telephone charges, which promoted and deepened the brand of "M-Zone". Many young people, mainly students, feel that the dynamic zone is an indispensable part of their lives, which shows the deep influence of brands.

While strengthening the brand, we have also greatly improved our services, such as a special dynamic experience hall, to provide the best service for the student customer base. Going to the campus dynamic hall to receive three small gifts is to let students get familiar with and experience these services as soon as possible and actively.

However, there are also some issues in the whole activity that deserve our continued consideration or discussion, such as:

First, how to better organize teams according to the characteristics of marketing places;

Second, how to carry out a more reasonable division of labor among team members in various places;

Third, how to better improve marketing skills.

Summary of Marketing Activities (4)

We have been in the peak season marketing activities of 20 1. During the activity, the overall situation of Yinze Sub-branch was running well, and most of them were able to complete the timely progress as scheduled. This paper reports some experiences of Yinze Sub-branch in peak season marketing.

First, self-pressure and active deployment of early action.

As early as mid-June, 20 1 year, 5438+February, our sub-branch held a marketing mobilization meeting in the peak season of 20 1 year, and made their own marketing implementation plans according to the annual plans, and made their own publicity plans according to the customer structure characteristics of the sub-branch, and set up corporate deposit, personal deposit, e-banking and credit card marketing teams with Ma Peiwen as the activity leader. For example, in terms of credit cards, the bank focused on issuing corporate civil servant cards in combination with its own financial services. As of March 3, the bank has imported 370 credit cards, including enterprise civil servant card 153, accounting for 40.8% of the total number of cards purchased.

E-banking: the bank increased the promotion of five surprises of e-banking products, and the lobby manager immediately activated e-banking products and conducted account transactions, and at the same time presented gifts to customers, thus improving the synchronous signing rate of e-banking and the proportion of account transactions of e-banking; Key products: use OCRM system and marketing operation support system to screen target customers, take the initiative to contact and accurately market.

Second, clear goals, everyone has indicators.

After the Bank made clear the marketing objectives of public and private peak seasons, the Bank made the second line grouping differentiation at the first time, so that every employee could know his key marketing objectives and specific marketing target amount. In addition, the implementation of indicators will be increased by one third on the basis of the target set by the branch, so as to ensure the full realization of the bank's peak season marketing target.

Third, adjust measures to local conditions, all staff attack and bear fruit.

Compared with other branches of our bank, the agency finance business is the highlight of our bank and the main reason for the doubling of our business volume. Near the end of the year, 20 budget units have settled a large amount of funds, and the business volume has increased by more than 300 transactions every day. On the one hand, our sub-branch timely organized manpower to solve the phenomenon of customer congestion and maintain the order of the hall, on the other hand, all staff did a good job of fund interception. Through the efforts of all the staff for nearly a month, the retention of deposits reached 10 million yuan, and a number of high-quality individual and corporate customers were also maintained.

At the same time, make full use of the custom of Chinese New Year, and all employees take the initiative to visit customers with couplets and calendars issued by our bank, and visit quality customers and potential customers around us. Compared with physical gold, our e-banking business has made a great breakthrough, especially the sales of physical gold. There is basically no big business in our branch, and all of them are sporadic sales of 20 grams and 50 grams. That's it. At present, the sales volume of gold is 6780 grams.

As for debit cards, we strive to open accounts and recommend them to customers, thanks to the vigorous sales of low-level counter personnel. It is expected that each of the two shifts of low-counter personnel will handle nearly 10 cards every day; E-banking has been a shortcoming of our branch in previous years. Through division of labor and cooperation, targeted marketing, so far, it has been in the forefront of the industry in the whole region. The completion rate of key products such as account deposit, fund fixed investment and agency insurance also ranks in the forefront of the Bank.

Four. Strengthen quality service and improve the visibility of banks.

Combined with the training of benchmarking network construction at the end of last year, our employees constantly consolidated the achievements of model network construction, dress code, and got used to standard service terms, improved the overall quality of tellers through standardized and standardized services, and realized customer satisfaction and customer loyalty. So as to establish a good reputation of CCB Yinze Sub-branch. At the same time, through OCRM system, actively tap key customers, expand and move up key target customers, and effectively enhance the growth of individual customers.

Fifth, pay attention to learning and build a professional team.

Since the establishment of the Bank, young employees account for the highest proportion in all outlets of the Bank. To this end, our sub-branch pays attention to the training of employees, constantly strengthens self-learning, and makes new employees become all-round hands in the shortest time through the forms of old bringing new ones and job rotation.

At the same time, all employees of our bank will learn the documents and rules and regulations of the superior bank at the first time, and have a comprehensive grasp of our new products, so as to improve their own business level, seize the advantages and characteristics of products, improve their ability to serve customers and better market products.

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