Meituan Food Delivery Company put ears on the head of the delivery boy. What is the design concept?

? In our daily lives, as people's living standards improve and their incomes rise, people pay more and more attention to their own spiritual enjoyment. However, takeout service is a way for people to enjoy their spiritual life. People often don’t want to go out when they stay at home, so they need takeout companies to provide them with door-to-door takeout services. Meituan is a giant food delivery company. Meituan recently installed ears on the heads of delivery boys. This rule has been hotly discussed by people as soon as it came out. Why do you need to install ears? What is this design concept?

Becoming "cute".

? Meituan put ears on the delivery guy’s head to promote his own software. For example, Meituan definitely did this to promote their Meituan delivery. Think about it, you are driving on the road, and suddenly a delivery boy with ears on his head speeds past. Would you stop and look at how cute the ears on their head are? So Meituan Food Delivery Company has also discovered this, because people often satisfy their curiosity to learn about things they have never seen. So the design concept came from this. However, the ears worn on the head also have other wonderful functions. For example, when the delivery boy is driving, he can quickly recognize his peers at a glance, because only they will know where to go. Wear ears on your head. Also, when the food arrives at the destination, when customers see the image of the delivery boy, they will feel happy. Even if they meet some female customers, they will say that their clothes are very cute. Small detail settings attract consumers' attention and leave a profound impact on consumers' subconsciousness. This can also attract them to consume again, attract repeat customers, and allow them to better experience the essence of takeout service.

It can also adjust the mood of customers. There are many situations when a person orders takeout, but the most common situation is that he is too busy and has no time to cook or go out to eat, so at this time he orders a delicious takeout and lets himself enjoy it. Your mood will also become better and better. Therefore, just considering that customers may be in a bad mood when ordering food, each delivery person dressed up like this can make customers laugh when they receive their food and make them happy. In this way, customers will trust the delivery people more and increase the number of customers. Quantity ordered. Increase the income of delivery staff and the platform.

These are actually not rabbit ears, but the kangaroo ears in Meituan’s takeout logo. This activity is an attempt by Meituan to promote cooperation with merchants. While pretending to be a cute delivery boy, it attracts attention and at the same time, the big ears have also become a unique symbol. There have been similar forms of cooperation in other regions before, but they have not yet been rolled out on a large scale.

? ?So in summary, the design concept of Meituan Delivery Company to press the ears on the delivery boy’s head is so novel, and it can also play some corresponding good roles, providing food delivery staff and Food delivery software brings more customers and achieves greater success.

(Pictures come from the Internet.)