Price-sensitive commodity identification

L, generally for daily necessities, daily necessities.

Consumers usually have an approved standard for the price of retail goods. This price standard is formed by people's long-term purchase activities through experience and constant comparison of commodity quality. For example, the price standards of daily consumer goods such as soft drinks and washing powder are relatively low, so they are highly sensitive to prices. If the price of such goods is set higher than that of competitors, it will definitely give consumers a sense of high price and make people reluctant to come again. For durable consumer goods such as electrical appliances, people's price standards are relatively high, so they are not very sensitive to prices. At the same time, consumers are used to judging the quality of some high-end goods and goods whose quality and function are not easily identified directly. If the price of such goods is too low, it will make consumers feel distrust. At this time, the reputation of enterprises and the level of commodity prices have a mutually promoting relationship.

2, generally for consumers to buy goods repeatedly.

Consumers often don't pay attention to and remember the price of goods purchased accidentally or once, but attach great importance to the price of goods purchased repeatedly. Such as cigarettes and milk, finding cheap retail enterprises means spending less money again and again, which is of great significance to consumers. For enterprises, it means that consumers patronize and buy again and again, and jointly buy other goods, which will bring profits to enterprises.

3. Well-known commodities.

Visibility is the degree of cognition, that is, the impression of goods on consumers' consumption concepts. A well-known commodity is bound to leave a deep impression on consumers because of its successful advertising, sales network and after-sales service. Most consumers have a thorough grasp of the basic elements such as quality and price, and will inevitably decide their own consumption behavior according to the information they have, that is, try to buy the best goods at the lowest price. Especially with the change of consumption concept, brand awareness is getting stronger and stronger. Relevant surveys show that more than 80% consumers are willing to buy goods of brands they know. Brand-name products, a considerable part of which are veritable "brand-name" products, such as Coca-Cola, Nestle and Kodak, are accepted and loved by all consumer classes. This kind of goods is easy to attract customers' attention, and its price level is easy to form consumers' price perception.

4. Applicable products with strong standards.

If the standardization of goods is not strong, their comparability is not strong, the price elasticity drops greatly, and consumers will not be particularly sensitive to price factors. For example, clothing products have great changes, many varieties and poor comparability, so it is difficult to define "good" and "bad", and it is difficult for consumers to grasp their prices as a whole and form psychological pricing. For example, "Giordano" takes "a simple pair of jeans" as the slogan, emphasizing a simple beauty; "Lidas" emphasizes the aftertaste of the past. Most of their consumers are chasing the brand and the product culture contained in it, and their response to the price is relatively slow. In the standard and applicable products, such as standard tools, under the premise of almost the same function, quality and culture, the price factor is highlighted.