How do Chinese urban rail transit enterprises build their own corporate culture?

(a) From unilateral to multilateral-from the creation of operators to the creation of beneficiary entities.

At present, the establishment of urban rail transit culture is mainly carried out by urban rail transit enterprises, which has its inevitability and rationality in the early stage of development. However, with the growth of rail transit as an urban ecological infrastructure, residents travel more and more dependent on it, and it has developed into a public space with a huge flow of people. The interests and interactive behaviors of all parties have become an important factor in the cultural construction of urban rail transit, and the development and construction of its culture will inevitably change from the unilateral subject of operating enterprises to the profitable subject. Among them, the government, as the supporting force for the planning, creation and operation of urban rail transit, will affect the construction of urban rail culture in the basic direction and value orientation. At the same time, as the government strengthens cultural construction, it will also directly participate in the construction of urban rail culture and use this public space to influence citizens. Most of the cultural products derived from urban rail transit are produced and distributed by cooperative enterprises, and these derived cultural products are also an important part of urban rail culture, which means that a group of professional service organizations with profound understanding and rich experience will gradually develop in the market. As users of urban rail transit, residents will take an increasingly active part in urban rail transit culture and play an important role. The main ways of participation are: putting forward opinions and requirements, participating in related activities, observing relevant regulations, and performing well, which greatly affect the construction of urban rail culture. In addition, various public welfare activities carried out by all sectors of society using urban rail space will also promote the development of urban rail culture and have a very extensive and good cultural impact.

(2) From one dimension to multiple dimensions: from spatial vision to comprehensive elements.

In the past, urban rail transit culture mainly focused on spatial visual elements, including the modeling design of stations, the construction of cultural walls, posters and so on. However, the future cultural trend is the creation of comprehensive elements based on people's experience and feelings. In addition to the above-mentioned spatial vision, it also includes other visual designs such as staff clothing, subway cards, publicity materials, service behavior of station personnel, equipment and facilities, service processes, radio, voice and music, and various cultural activities.

(3) From the line area to the whole area: the line station carrier to the whole city carrier.

At present, the main carriers of urban rail transit cultural construction are stations and lines, and corresponding cultural construction is carried out around stations and lines. For example, Nanjing Metro 1 Line takes the regional culture with Nanjing characteristics as the theme, and different cultural walls are built around the theme at each station of the line. Hefei subway opens a dedicated line to spread clean culture. Chengdu Metro Line 3 is a panda-themed train. However, urban rail transit culture is inseparable from urban culture itself. It is not only produced on the basis of urban culture, but also plays a great role in promoting the development of urban culture, because compared with urban culture, the construction, formation and improvement of urban rail culture are faster, the main body is relatively concentrated, and there are many artificial control factors and strong plasticity. Therefore, we can promote the construction of urban culture through the construction of urban rail culture. This means that the construction of urban rail culture will not be limited to lines and stations, but can be extended to the whole city. Taking the whole city as the carrier, the property built on the subway or the cultural area built around the urban rail can interact closely around the urban rail culture and truly make the urban rail culture a business card of the urban culture.

(d) From brand to culture: from external brand creation to internal culture construction.

At present, the construction of urban rail culture is often based on brand building, and urban rail culture is built by building brand stations, brand lines and service brands. In the early stage of cultural construction, it is effective to start with the brand, which can better mobilize resources, quickly see results, and clearly convey its own cultural construction concepts and characteristics. But brand building is more about external communication, the external expression of culture, not the culture itself. Therefore, the future direction of urban rail culture construction is to go deep into the internal construction of culture, that is, to enrich and improve the "magic weapon of Taoism" of urban rail culture and firmly land it.

(5) From the upper level to the lower level: the upper level requires grassroots autonomy.

Thank you for your adoption.