70 The big yellow boots CAT worn by those born in the 1980s have been transformed into trendy workwear, and the new experience store is yellow and trendy

Author: Meng Jing

At the end of 1904, the American Holt Company manufactured the world's first crawler tractor and officially registered the "Caterpillar" trademark in 1910. After more than a hundred years of development, Caterpillar has always been committed to global infrastructure. It is a leader in the field of machinery and a witness to industrial history. In addition, it is also a supporter of the U.S. moon landing program.

With the CAT gene, Colorado's classic yellow boots, born in 1991, have become CAT's masterpieces. The unique design of the soles is inspired by the crawler soles of Caterpillar bulldozers. Popular for 28 years, Colorado yellow boots have endured for their rough and tough quality and are known as "walking machines". They have always been highly sought after by many celebrities and fashionistas and remain a classic in the rapidly changing fashion world. .

CAT shoes are Goodyear's shoemaking technology. Its advantages are: purely handmade, more suitable for human feet, exquisite and beautiful, comfortable to wear, strong and wear-resistant. CAT has always taken into account both fashionable design and comfortable foot feel. The inspiration found from the mechanical field makes it like a machine that needs gradual running-in.

Then CAT Carter continued to launch shoes and clothing, using the brand DNA of toughness, focus, vitality, bravery and comfort to once again integrate and sublimate fashion and technology. Interpret century-old industrial culture with contemporary trends, maintain the contemporary style of industrial DNA, create new workwear that integrates shoes and clothing, and become the first choice brand for the younger generation of consumers in trendy new workwear.

Although CAT Carter became famous for its rhubarb boots, after its transformation into trendy clothing, it launched a series of trendy and cool trendy workwear, adhering to the high-quality characteristics of its shoes, and its design sense and The sense of quality is both online. CAT's 2019 winter clothing concept starts with "the initial appearance of the city", showing a city in our imagination, interactively integrating modernity and the future.

The classic style has been transformed and given a modern feel, with bold use of colors and just the right control, reflecting the strong CAT characteristics and visual effects. Pair it with sophisticated fabrics to create a refreshing new workwear suit for urban style.

In addition to continuously innovating products in shoes and clothing, when "futurism" romance swept the fashion industry, CAT Carter also built brand-new flagship stores in many important cities, bringing trends full of new industrial technologies. lifestyle!

CAT Guangzhou Tianhuan Plaza store is its first lifestyle experience store in China. The store uses simple and bright industrial white and classic Carter yellow as the main colors, coupled with black and yellow warning slogans, neon tubes, silver steel shelves and other design elements, embodying a futuristic new industrial style everywhere.

In addition to new shoes and clothing products neatly displayed on the shelves, there are also surprise appearances of peripheral products such as watches and bags. There are also CAT shoe and boot care products available for purchase to provide the best maintenance and care for your boots.

The biggest highlight is their DIY area. The store has a variety of designs for everyone to create their own, whether it’s clothes or shoes, as long as you have a DIY idea, you can get it all done.

Whether it is embroidered badges, leather embossing, or shoelaces and metal shoe patches, you can choose at will. You can also emboss your own name on a DIY personalized leather tag, and design and match clothing with a personalized style. , shoes, bags, create your own CAT costume!

The plaster helmets and boots on the wall, the molded handprints, the complete set of mechanical tools, and the gravel randomly placed in the accessory box all tell the story of the brand’s century-old historical origins and carry the style of industrial civilization. Imprint, a profound brand cultural atmosphere overflows the space.

CAT Beijing Heshenghui Shopping Center store continues the simplicity and brightness of industrial white and the classics of Carter yellow. Winter clothes full of futuristic style are displayed in it. Looking from a distance, the overall space reveals a full "trendy" style. Cool” atmosphere.

Metal boxes, rough wooden boxes, cut water pipes... After being arranged and built, they become the island and the water table. The casual industrial beauty reveals an unadorned rough and casual temperament.

Clearly visible black and yellow warning landmarks, exposed ceiling steel frames, rough cement floor tiles and other design elements are full of futuristic new industrial style. The yellow industrial hats covering the three-story shelves are both prop decoration and color coordination, bringing the new industrial style to the extreme.

If the CAT brand is a "museum" that tells the story of the growth of "fine workwear", then the big yellow boots are the "treasure of the museum". An entire wall of large yellow boots are arranged on metal shelves, strongly inducing customers to buy.

During the opening of the Guangzhou Tianhuan Plaza store, CAT Carter set up a "lunar landing base" in the atrium of the square, especially equipped with a lunar "weightless experience chamber" and a "space dormant chamber" ”, “spaceship command podium” and other interactive experience sessions.

This lunar space station, which resembles a space capsule, is full of futuristic and fun experiences. Its cool facilities attract passers-by to stop and experience it inside.

The site also provided a wealth of gifts and value-for-money discounts for experiencers, and "astronauts" also appeared at the event to interact closely with everyone.

Entering the pop-up store, the interior semi-immersive setting that recreates the space capsule environment brings an immersive experience. Transparent pipes equipped with Colorado’s classic yellow boots run through the cabin, and there are also space-inspired The audio-visual multimedia area created in the cockpit of the cabin introduces CAT Carter's historical contribution to the moon landing.

The most eye-catching part is the novel and interesting weightless cabin experience area. Entering the weightless cabin, the erratic airflow is constantly rotating. Through the interactive experience, you can get coupons and gifts of different values, one after another. The on-site experiencers set off wave after wave of atmosphere climax of the event.

During the event, many Cat fans and nearby people came to the scene, and the CAT Moon Base pop-up store became the latest and hottest landmark for Internet celebrities to check in in Guangzhou. The novel and cool in-store style attracts many fashionistas and trendy men to take photos and check in.

CAT Carter also set up a pop-up store at Xindongan APM Plaza in Beijing and held a road show of limited edition yellow boots.

The installation on site continues CAT’s century-old industrial genes, with tough black as the base color, blended with bright CAT yellow, a huge bulldozer line installation, and embellished with trendy neon elements. Brings a strong visual impact!

An interactive session called "Straight Man Power Test" was also set up at the event. Everyone was eager to try it and participated one after another to test their pure manly index.

CAT Carter's newly created video to pay tribute to Chinese straight men was shown to the public for the first time. The tough and powerful shots and images gave everyone a strong sense of identity and empathy.

The highly anticipated limited edition Colorado classic yellow boots unboxing ceremony was also held at the scene. In addition to the eager CAT fans, there were also many shoe fans and fashionistas who came to the scene to witness this important moment. .

Since the first independent store in China was opened in 2009, it is now spread across first-tier cities such as Shanghai and Guangzhou. CAT’s journey in China is relatively smooth. As a trendy brand with strong innovative ideas, CAT has always been at the forefront of fashion. It has a unique design style and a focus on high-quality products. It not only interprets a century-old industrial culture, but also innovates the contemporary style of industrial DNA. The CAT series has set off the workwear trend in the fashion industry again and again, bringing people uncompromising fashion vitality. Today, when fashion brands are very popular and many brands are flocking to it, CAT has opened up and held on to the more subdivided field of "fashion brand workwear". It has sold a total of 100 million pairs of shoes worldwide. With amazing data, it has grown into A truly powerful brand.