College students sell vegetables live, what good entrepreneurial advice do you have for college students?

Dessert snack food has always been the favorite of female friends, so it would be a good choice to open a cake shop in a female gathering area and also sell birthday cakes. As long as you make your own characteristics It will definitely be loved by many friends.

1. Overview of the Cake Shop

1. Our shop belongs to the catering service industry, its name is "Maggie Afternoon Tea", and it is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.

2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson's and Chaoyangfang.

3. Our store requires a start-up capital of 95,000 yuan.

2. Business objectives

1. Due to its geographical location on the trade street, the customer base is relatively abundant, but there are also many competitors, especially since our store has just opened and we want to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a famous brand in the cake market.

3. Market analysis

1. Customer source: Our store’s target customers include: general consumers who go to the Trade Street for shopping and entertainment, accounting for about 50%; students from nearby schools and store workers Employees and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Chaoyangfang, Hongye, and Anqier. So the competition is huge.

4. Business plan

1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.

2. After raising the opening funds, start "poaching" from major cake shops. Don't dig "blatantly". You have to take advantage of the time when there are few people in the store to sneak over and discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.

3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower the price by a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price. ” From this, I realized that there is a certain competitive strategy in the product market: “Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers.”

4. Cake shops are mainly for the public, so the prices are not too high and belong to the low-to-medium price range.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect

6. The cake shop can open a special leisure area and set up many unique styles. Seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.

7. After various investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points. In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the very popular ice porridge and shaved ice, as well as milk tea and fruit juice drinks according to the season, which are very popular among customers.

8. Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can address him or her as Mr. or Miss * in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge, stories, etc. about pastries and beverages. On the one hand, they can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.

10. Whether in terms of store decoration, staff image, or cake making, customers must be given a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation for their success.

11. The food industry has special job skill requirements: employees must hold a "health certificate."

5. Financial estimate

Start-up assets: approximately 95,000 yuan

Equipment investment: 1. Rent 5,000 yuan. 2. The facade decoration costs about 2,000 yuan (including store decoration and light boxes); 3. The investment in shelves and sales tables is about 1,500 yuan; 4. The same clothing for two employees costs 500 yuan. 5. The largest investment in machinery and equipment: 80,000 yuan (including a complete set of equipment for making cakes). The first purchase payment: flour, butter and other raw materials, about 6,000 yuan.

Monthly sales (average): 21,000 yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach 21,000 yuan.

Monthly expenditure: 14,033 yuan. Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan.

Cost of goods: around 30, about 5,000 yuan. Staff salary: A small shop of 10 square meters requires one cake chef and one waiter, with a total salary of 2,000 yuan.

Water, electricity and other miscellaneous expenses: 700 yuan Equipment depreciation: calculated based on 5 years, 1333 yuan per month Monthly profit: about 6967 yuan According to this estimate, the investment can be recovered in about one year.

6. Analysis of risks and constraints:

Since the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more. financial and material resources and "tricks" to attract customers.

Innovation and Entrepreneurship Project Plan for College Students (2)

1. Project Summary

Don’t you want to eat the same food in the cafeteria every day? Food?

Don’t you want to go out to restaurants to eat delicious but unsafe meals?

Do you want to experience the mysterious feeling of cooking with your classmates?

The college student kitchen is very suitable for your taste and will relieve you from boredom and wandering.

As long as students buy the dishes they like, there are complete kitchen facilities and dining equipment. All kitchen equipment and restaurant equipment like at home are available, creating a free space. It is an unprecedented store with a single structure that concentrates on renting out rooms and cooking stoves. It has a distinct structure. A kitchen with four stoves and a restaurant form a unit. A store can be composed of more or less several units. Each stove can be used by several groups of customers in turn during a certain dining time. The cost of a college student kitchen is relatively low, only 2,000-2,500 yuan per unit per year. The cost can be recovered within one semester, and the income in the second half of the year can be used to expand equipment and facilities.

Because this project is specifically designed to address the dietary and entertainment issues of college students, and according to the survey, many students are looking forward to the opening of the college student kitchen, are willing to try it, and say they will do so every once in a while. I would invite friends or cook with my roommates. So its appeal is infinite. The freshmen every year add new customers to the college kitchen, so it will be long-lasting.

It can be large or small in scale, with promising prospects and low cost. We may not be able to imitate at any time, so we must strictly manage all work, improve its taste, constantly innovate from the original basis, and constantly reflect and reform from students to improve our competitiveness.

Its management model is very simple, divided into internal and external management. External management is mainly about publicity and reasonable arrangements for large and medium-sized rentals; internal management is mainly about creating a free and clean atmosphere for college students' kitchens.

Come to the College Student Kitchen and enjoy the joy of cooking with your friends!

2. Company Profile

1. Nature: College Student Kitchen is a food-oriented kitchen A service project that rents out kitchens to all college students.

2. Equipment and facilities: The kitchen for college students exists in the form of a unit system. Each unit has a kitchen and a dining room. A kitchen has four stoves, four sets of cooking utensils and gas stoves, a cutting board table, multiple sets of vegetable cutting tools, and a cabinet with all dishes, oil, salt and other seasonings, equipped with taps and multiple baskets , buckets and other washing tools, and several range hoods; the restaurant has five or six tables, electric fans, water dispensers, refrigerators, disinfection cabinets, rice cookers, and hot meals are always provided.

3. Project service content: College students only need to bring their favorite dishes to the college student kitchen, and after paying a certain rent according to the time or scale, they can go to the designated stove to cook. One kitchen has four Two stoves can be used for cooking at the same time. During lunch or dinner, one stove can continuously allow several groups of students to cook. The kitchen of such a unit can cook approximately 28 (4 stoves*7 groups/stove) groups of students during lunch time (11:00-2:00). Students can finish eating here before leaving, or take them out to eat, whatever they want.

Our college student kitchen is also equipped with a large refrigerator. If you are a frequent visitor and have unfinished dishes or leftovers that need to be stored, we will store them for them. You only need to seal them and put them in A closed basket, then write your name or other marks, and put it in the refrigerator. However, due to the power consumption and refrigerator space issues, if the basket is stored for more than one day, a deposit of 2 yuan/day will be charged.

4. Project purpose: The creation of the college student kitchen was the result of my group’s deep understanding that many college students complained that the food in the cafeteria was the same every day, tasted unpalatable, and lacked any new ideas. Some students also felt that the food in restaurants outside was unsatisfactory. The food is not in good hygienic condition, there is not much oil, and the price is not low. When there are only two choices, there is nothing but complaining, so we thought of the College Student Kitchen, a kitchen that not only caters to college students' tastes, but also trains college students' hands-on ability.

5. Interior decoration of college student kitchens: students can create designs with the core of design being freedom, comfort, and green environmental protection. Mainly reflects the beauty of simplicity. Flowers and plants grown by college students themselves, handmade clip art, recycling and other creative designs can be used to decorate the kitchen of college students.

3. Organization and personnel management

1. We divide customers into large, medium and small scale.

Large scale (20-40 people): For example, if it is a class reunion or a classmate's birthday, it is necessary to rent out a unit of college students' kitchen, which needs to be booked in advance. A chef can be requested or arranged to help, or someone can be hired to take care of chores.

Medium-sized (10-20 people): Such as a dormitory party or a small celebration, which also needs to be reserved in advance, and there is no chef.

Small scale (1-10 people): Arrange the kitchen stove at any time.

2. In the kitchen of college students, you only need to hire a middle-aged female employee to clean the kitchen of college students, and constantly check the safety of the liquefied gas stove while the college students are cooking.

3. Other management personnel: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservations, the cashier on duty, etc. can all be played by students.

4. If there is a large party or dinner, you can make a reservation in advance with the person in charge of customer reservations. He/she can make arrangements in advance. Medium-sized ones (10-20 people) can also be arranged by the person in charge of reservations. Small ones can also be arranged by the person in charge of reservations. A large customer base will use the stove on a first-come, first-served basis.

5. The financial manager is responsible for calculating the weekly water and electricity bills, gas stoves and hiring personnel expenses and the total revenue of the "College Student Kitchen", adjusting prices appropriately, and ensuring that large and medium-sized customer groups have fixed rentals The price, based on the number of reservations for the kitchen, determines the rental rate for a small group of customers coming to cook the next week.

6. Government approval: College student kitchens must obtain a business license. The main issues are hygiene and safety.

Because we have hired personnel to clean the kitchen of college students and inspect and teach students to use dangerous equipment such as liquefied gas at all times. We also have fire extinguishers and fire-fighting equipment in the kitchen of college students. Safety and hygiene are originally core management issues for college students' kitchens, so if they can obtain government approval, if they start their own business, college students can apply for funds and approval from the school.

IV. Market

1. Marketing

①Publicity

We will use leaflets, posters, school forums, individual college students’ QQ groups, and relationships among college students to promote. We will invite some good friends from various departments to come together to experience the freedom, happiness and satisfaction in our "College Student Kitchen" for free, and ask them to do word-of-mouth promotion for our "College Student Kitchen".

②Customer Sources

Since our "College Student Kitchen" is designed for the pleasure of eating and experiencing, then college students will have various reasons to like our "College Student Kitchen".

A. Show off your cooking skills in front of your classmates.

B. Invite your good friends to cook a delicious meal for you in the "College Student Kitchen".

C. Two or three male and female dormitories can have a cooking party here, and those who don’t know how to cook can learn how to cook.

D. If there are students from other places, let him/her try some local dishes.

E. I am not satisfied with the restaurants outside or the canteen, and it is not easy to prepare it myself.

In a relaxed and free environment like a college student’s kitchen, a kitchen that can be accessed just like home. We not only had a meal, but more importantly, in the process, we experienced the joy of doing it ourselves. The joy of working together, this is really the college students’ own kitchen. So with so much to gain, our College Student Kitchen will have an endless stream of customers. Every year there will be new students arriving, and there will be a steady stream of students coming to try new things.

③Since the college student kitchen is for college students’ catering and entertainment, it can be expanded with profit-making services, such as renting barbecue tools and selling barbecue ingredients. Sells beverages, beer, dried vegetables and other easy-to-storage vegetables and dry goods. It can also be combined with free services to provide books on how to cook and nutrition.

2. Market Prospects

It seems that there is no store with the same structure and format as our "College Student Kitchen" that rents out kitchens to college students. Even if there is, it is only It may be that college students cook their own meals as a form of entertainment. That’s why our “College Student Kitchen” is unique. College students all want to experience social reality, experience the joy of doing things themselves, and also want to experience fresh activists. Therefore, our "college student kitchen" has a broad prospect. With so many colleges and universities (undergraduate, junior college, and vocational schools) across the country, what a vast chain space it will be. We also attach great importance to the attention and credibility of "College Student Kitchen" among students to horizontally develop other services and achieve a horizontal chain of College Student Kitchen.

3. Strategic Goals

⑴ The short-term strategic goal is to establish a student kitchen around several universities in various places. Carefully organize the internal structure to provide students with a convenient, comfortable, free, affordable, clean space for eating and entertainment. Use freedom and cleanliness to win the comfort of cooking and dining for college students, so that they feel that they can come again and come again. I want to come every day. Within half a semester, publicize it in nearby schools and build a monument to your reputation. During this period, you will make a profit of 15%.

⑵ Short-term strategic goals: On the basis of establishing a good reputation, credibility, and attention, we can develop "college student kitchens" in more cities and more universities. We can also develop horizontally to make "college student kitchens" "Become a brand and develop other industries that serve college students.

V. Investment Analysis

Fixed costs 2,500-3,200 yuan/unit

Variable costs (rent, water, electricity, oil, food) 3,000- 7000/unit. Year

Gas 600 yuan/month. Unit employees 900/month. Unit

Annual total income 2000-6000 yuan/month. Units vary

Because of its instability, it is difficult to estimate the standard value of profit. It is estimated that it will take half a year to recover the cost and half a year to make a profit. The investment form can be a joint venture or an individual investment. The annual cost of a "college student kitchen" is approximately between RMB 20,000 and RMB 25,000 per unit. Therefore, the prospect of investment profits for college students is objective

6. SWTO analysis of College Student Kitchen

Strength: ① At present, there is no store with a single and unique structure like College Student Kitchen, so at the same time There is less competition in the industry.

② Casual, it has more choices than the food in the canteen, and it follows the customers’ own preferences. It's more hygienic and more affordable than a restaurant, and it's reassuring and freer than anywhere else.

③Good flexibility, adaptable to the off-peak and peak seasons of customer sources. The "College Student Kitchen" has a simple structure. The stoves are all movable, as are the tables and chairs, and they are organized into units (one kitchen and one dining room). During the winter and summer vacations, students can reduce the number of units, reduce the scale, and reduce the number of units. Variable costs (electricity, water, rent...)

④ Good adaptability, able to face hot and cold conditions in different periods. When the final exam is approaching, students are busy reviewing their homework all day long , facing the end of the period. At this time, the "college student kitchen" may become obviously deserted. This is, with a certain degree of credibility and attention, and it is close to the school, we can hire a part-time chef. Provide catering services in a short period of time so that they will not become deserted or cause losses during the end of the period.

Wealth: Because it is a service project, it is not very stable.

Opportunity: Students enter the "College Student Kitchen" with a novel mood, enjoy the "College Student Kitchen" with a relaxed attitude, and have great opportunities for vertical and horizontal development.

Threaten: Because the cost of college students is low and the form is novel, imitators will follow and become a powerful competitive force in the future. Therefore, strict work management arrangements and continuous innovation and reform are very important. important.

From a comprehensive SWOT analysis, the "college student kitchen" should ensure cleanliness and freedom. The organizers carry out various management tasks with a rigorous attitude. Take integrity as the foundation and let students trust you. On this basis, always maintain the idea of ??innovation and reform to operate it flexibly. can exist and develop for a long time.