What does VI include?

1. Enterprise name: it is the most direct identification to distinguish other enterprises.

2. Enterprise logo: It can be divided into enterprise logo and commodity logo. Its particularity should be recognizable, systematic, unified, intuitive and contemporary.

3. Enterprise standard font: it is a font that integrates the font of enterprise name, enterprise trademark name, activity theme and advertising language. Its characteristics should be identifiability, readability, design and systematicness.

4. Enterprise standard color: refers to the color set by the enterprise to reflect the unique spiritual concept, organizational activities, business content, marketing and style of the enterprise through visual communication of color.

5. Auxiliary graphics: it is an auxiliary visual element in the enterprise identification system, including the design of enterprise modeling (mascot), symbol pattern and layout.

The basic element system of extended data VI design strictly stipulates the logo, Chinese and English characters, standard colors, corporate logo patterns and their combination forms, which fundamentally standardizes the basic visual elements of enterprises. The basic element system is the core part of corporate image, which includes: corporate name, corporate logo, corporate standard text, standard color, symbol pattern, combined application and corporate slogan.

A. Basic element system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbol patterns, propaganda slogans, etc.

B Application system: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications.

Baidu encyclopedia -vi system

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